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Media Relations Blog

Last Build Date: Thu, 10 Jul 2014 15:02:11 +0000


500 Writers & Editors Reveal What They Look for in a Pitch

Thu, 10 Jul 2014 14:27:58 +0000

If you’ve ever wondered what reporters and journalists look for in a pitch, here’s a very useful presentation from BuzzStream based on a survey of over 500 writers and editors. Some of the key survey takeaways on how to be more effective pitching  journalists and editors: Although most writers publish one story per day, 44% of [...]

Top Reasons Why Public Relations Needs to Optimize

Fri, 03 Aug 2012 23:06:51 +0000

The public relations world is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch. Understanding the needs of their [...]

8 Tips on Boosting PR Results with Social Media & SEO

Wed, 02 Feb 2011 15:48:06 +0000

Despite company marketing and public relations budgets being in a state of ambiguity, many public relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, search engine optimization (SEO) of news content is fast becoming an established part of the mix for many [...]

Beginner’s Guide to SEO for Optimized PR

Mon, 11 Oct 2010 17:47:10 +0000

The following post about search engine optimization for public relations (SEO for PR) was written by Chris Pilbeam of Vocus based on an interview with TopRank Online Marketing CEO, Lee Odden. SEO helps a search engine to do its job more effectively. Search engines aren’t perfect – that’s why people in SEO are flourishing. People [...]

5 Reasons Online PR is the Great Equalizer for Small Businesses

Thu, 23 Sep 2010 16:42:30 +0000

The following is a guest post by Jiyan Wei, director of product management for PRWeb leader in online news distribution and online publicity. For more tips on using press releases, follow @PRWeb on Twitter or like them on Facebook. Operating a small business can be daunting enough without having to compete against the already established [...] Revolutionize Corporate Comms with Social Media

Sun, 29 Aug 2010 14:28:20 +0000 DFW is a conference focused on WordPress, Drupal, Joomla! and .NET development. There are a few sessions touching on blogs and social media and surprisingly, one on public relations. Paula Berg was with Southwest Airlines for 10 years building their social media effort to 8 people and becoming a very legitimate and significant source of revenue [...]

How to Optimize PR for the Web

Tue, 17 Aug 2010 11:35:46 +0000

“People who write web copy often write for a particular audience: customers, or analysts, or journalists. But there’s an extra audience you should always consider: search engines.” Lee Odden is a man with a message: write to your audience. Of course, PR pros knew that already. If we’re pitching to a tech publication, we talk [...]

New Webinar: Optimized Public Relations

Wed, 27 Jan 2010 19:54:35 +0000

On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here: Optimized Public Relations: 10 Easy SEO Tactics PR [...]

Testing SEO & Social Media Readiness: 6 Questions

Tue, 25 Aug 2009 16:42:57 +0000

The PR industry is in a state of flux with increasing emphasis on the digital and social side of communications.   In the context of digital PR, social media and search engine optimization can work together to compound results.  As PR efforts continue to emphasize content publishing, digital and social communications, the opportunity to keyword optimize [...]

9 Steps to Leveraging SEO and Social Media for PR

Tue, 04 Aug 2009 13:35:57 +0000

PR budgets have been affected just as much as marketing and Public Relations departments in every industry are trying to figure out the  mechanics of how to improve PR effectiveness through social media. At the same time, optimizing news content for search engines is fast becoming an established part of the mix for many PR [...]