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Last Build Date: Tue, 23 Jan 2018 22:48:44 +0000

 



5 Ways to Dramatically Improve YouTube Engagement Rate

Tue, 23 Jan 2018 22:42:53 +0000

When it comes to reaching today’s online users – particularly millennials – YouTube is one of the greatest resources you have. But simply publishing content isn’t enough. You need to make sure the content you’re publishing is highly engaging. 5 Tips for Improving YouTube Engagement There isn’t an “engagement” metric built into YouTube, per se, ...



Navigating The Pitfalls Of Copyright Infringement When Posting On Instagram

Wed, 20 Dec 2017 21:13:29 +0000

As Instagram and other social media platforms have fully ingrained themselves into our every day lives, sharing photos with friends, family, colleagues and the world at large has become second nature.  Given that, I’m pretty confident in saying that the first thought that crosses your mind when sharing that super cool shot of Ed Sheeran ...



AI Will Refine The Way Businesses Look At Content Marketing And Build Strategy

Wed, 20 Dec 2017 18:35:07 +0000

“Artificial intelligence makes machines intelligent, and intelligence is that quality that empowers a unit to function in accordance to its environment” said Nils J Nilsson, one of the founding researchers in the field of AI. A Forrester study shows that 3 out of 5 (60%) retail and e-commerce firms expect to implement AI marketing technologies ...



5 Tips For Landing a Job as a Social Media Manager

Mon, 18 Dec 2017 16:36:29 +0000

These days, more and more companies and businesses are hiring Social Media Managers to run their business’ social media pages. As it becomes clear that social media engagement and followers certainly converts to more customers, business owners are seeing the benefit of hiring a professional Social Media Manager. This is a rewarding and fun career ...



How To Conduct a Market Research Survey for Your Startup Idea

Tue, 12 Dec 2017 15:49:45 +0000

You have a great service or product idea… you have explained it to your friends and relatives and they have given you a favorable opinion. But will that impress your investors? Certainly not. To impress your investors, you need to have some hard data about how your target market is going to respond to your ...



Social Betting: It’s The Next Big Thing

Thu, 30 Nov 2017 15:15:15 +0000

The pub was once a place people talked about football. People would sit, bitter in hand debating refereeing decisions and who should play up front at the World Cup. As technology has developed that conversation reached forums, and then social media. But there’s been a shift. We now talk about who let us down in ...



Could Social Media Be An Alternative to FICO Scores?

Wed, 22 Nov 2017 17:22:04 +0000

Millennials and Generation Z are all about social media, and usually, their profiles are so revealing that financial institutions came up with this idea that sounds crazy enough to work. Following retail companies’ footsteps, credit institutions are taking into consideration to use social media profiles as a component or even a replacement for credit scores. ...



Inventory Financing: Is It Right For Your Startup?

Wed, 15 Nov 2017 14:57:02 +0000

When launching a startup you are likely to come across a number of challenges. Some of these challenges can be most trying. Inventory is one such problem that often befuddles new entrepreneurs. You need to strike a fine balance between your product and your cash flow. A single mistake can become very expensive. Too much ...



5 Expert Tips For Startups To Consider In Designing An Office

Mon, 13 Nov 2017 17:10:15 +0000

Offices are often referred to as second homes. But startup offices are much more personal than that. In a startup, people let go of the hierarchy and work together to make the brand a success. And that means more intimate conversations, thought sharing, more energy and motivation despite a tight budget and small office spaces. ...



Using Social Responsibility As A Marketing Technique

Fri, 10 Nov 2017 18:11:35 +0000

For businesses, being socially responsible is increasingly important in the contemporary digital marketplace. While we should probably all be striving to be more ethical in our business practices, the benefits of such an approach extend beyond philanthropy. Regardless of the scale of your enterprise – or the industry you operate within – social responsibility is ...