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Brand Fast-Trackers





Last Build Date: Wed, 02 Jul 2014 14:14:41 +0000

Copyright: Copyright © Brand Fast-Trackers 2013
 



Brand Fast-Trackers #214 — Charisma. New Weapon for Success

Wed, 17 Jul 2013 16:31:18 +0000

Categories: Brand Marketing Strategy

Charismatic Leadership  Take a moment to think of the most effective and powerful leaders in history. Martin Luther King Jr. Abraham Lincoln. Nelson Mandela. What do all of these renowned leaders have in common? Charisma. In today’s podcast, we had the opportunity to speak with Bud Haney, co-author of Leadership Charisma, a step [...]

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The post Brand Fast-Trackers #214 — Charisma. New Weapon for Success appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_bud_haney_214.mp3




Brand Fast-Trackers #213 — Seize the Narrative

Wed, 10 Jul 2013 14:16:42 +0000

Categories: Brand Marketing Strategy

So Long and Farewell I hope everyone had a great holiday last week. Today is bittersweet. This will be my last blog post for Brand Fast-Trackers and Brand Connections. After 3.5 wonderful years I’ve found a new opportunity and will be transferring duties to two trusted and wonderful colleagues: Breanne Hiser & Wendy [...]

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The post Brand Fast-Trackers #213 — Seize the Narrative appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_denny_fox_213.mp3




Brand Fast-Trackers #212 – The Age of the Entrepreneur

Wed, 26 Jun 2013 13:51:10 +0000

Categories: Brand Marketing Strategy, Industry Trends, Marketing Start-ups, Starting a Business

Employees, Entrepreneurs & Intrapreneurs One of the key tenets of this podcast is entrepreneurship or how do I go from being an employee to an entrepreneur? We have certainly have had many entrepreneurs on this show, and have also recognized the growing trend of intrapreneurship. Today speaking with today’s guest made perfect sense. Julie Cottineau has [...]

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The post Brand Fast-Trackers #212 – The Age of the Entrepreneur appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_julie_cottineau_212.mp3




Brand Fast-Trackers #211 – The Stories of Brand Equity

Thu, 20 Jun 2013 13:25:46 +0000

Categories: Brand Marketing Strategy

Send to Kindle  For today’s episode we return to Shopper marketing series with Chris Brace and discuss brand equity. The first thing that came to my mind when thinking about brand equity were things like Harris Interactive’s Brand Health Tracking and a few examples of the reputations of certain brands plummeting after poorly-handled PR crises. I also [...]

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The post Brand Fast-Trackers #211 – The Stories of Brand Equity appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_chris_brace_211.mp3




Brand Fast-Trackers #210 – Picture Your Business Strategy

Wed, 12 Jun 2013 13:19:53 +0000

Categories: Brand Marketing Strategy

Picture Your Business Strategy In mid-April I attended the Ad Age Digital Conference and at some point found myself sitting next to a woman who was drawing the conference. We’ve all seen those fantastic business-doodles that represent the “big idea” or the most salient points of a presentation. But seeing one of these [...]

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The post Brand Fast-Trackers #210 – Picture Your Business Strategy appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_chris_chopyak_210.mp3




Brand Fast-Trackers #209 – The Holy Marketing Grail: ROI

Wed, 05 Jun 2013 12:45:47 +0000

Categories: Brand Marketing Strategy

What is the Holy Marketing Grail? ROI, ROI, ROI Okay, brand marketers, ROI is the holy grail, so where have you assigned your best copywriters and content generators to achieve that ROI? If I had to guess, I would say it’s still in your TV/Broadcast advertising. Despite how TV is changing with an [...]

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The post Brand Fast-Trackers #209 – The Holy Marketing Grail: ROI appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_dj_waldow_209.mp3




Brand Fast-Trackers #208 – Content Disruption

Fri, 31 May 2013 12:36:17 +0000

Categories: Brand Marketing Strategy

The Perfect Storm We last spoke with Edelman‘s Steve Rubel way back in 2010. Today he’s back on the show and in a fairly new role at Edelman as their Chief Content Officer. Content, content, content. We’re hearing it everywhere, but what does it mean and especially, what does it mean for you as [...]

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The post Brand Fast-Trackers #208 – Content Disruption appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_steve_rubel_208.mp3




Brand Fast-Trackers #207 – So Delicious

Tue, 28 May 2013 13:47:49 +0000

Categories: Brand Marketing Strategy, Podcast Discussion

For those of you that follow me on my other social accounts (Hey, connect why dontcha? Twitter, FB, LinkedIn), you know I am at minimal, very health conscious. I’m gluten free, mostly dairy free (cheese, must have it), and sugar free when I am really on my game. That being said, it was [...]

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The post Brand Fast-Trackers #207 – So Delicious appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_mike_murray_207.mp3




Brand Fast-Trackers #206 – Mitch Joel’s Ctrl+Alt+Delete (Podcast)

Mon, 20 May 2013 12:24:05 +0000

Categories: Brand Marketing Strategy

Mitch Joel’s Ctrl+Alt+Delete On Friday, I posted my book review of Mitch Joel‘s new book, Ctrl+Alt+Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Today, I’m pleased to share the podcast discussion we had with Mitch about the book. As I discussed in the book review, for me, the greatest part [...]

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The post Brand Fast-Trackers #206 – Mitch Joel’s Ctrl+Alt+Delete (Podcast) appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_mitch_joel_206.mp3




Brand Fast-Trackers #205 – Big Data & Beyond

Wed, 15 May 2013 13:43:51 +0000

Categories: Brand Marketing Strategy

Send to Kindle(A quick note – in delving into Brand Fast-Trackers archives, we actually have about 30 more episodes that were done before I joined the show as producer in 2010. To reflect this, I am slowing updating the show numbering. So today’s episode is actually #205. Please be patient as we get his all [...]

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The post Brand Fast-Trackers #205 – Big Data & Beyond appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_kristen_nicole_205.mp3




Brand Fast-Trackers #204 – The Zestful Brand Refresh

Wed, 08 May 2013 12:41:57 +0000

Categories: Brand Marketing Strategy, Marketing Start-ups, Marketing Strategy, Podcast Discussion

There are certain iconic brands from my 80′s childhood that just stick in my mind. If I asked you to sing the jingle for DoubleMint or Big Red gum, could you? What about Zest? Do you still remember the packaging of V05 Hot Oil? Zestfully Clean . . . A Brand Refresh Today, [...]

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The post Brand Fast-Trackers #204 – The Zestful Brand Refresh appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_nina_riley_173.mp3




Brand Fast-Trackers #203 – Social Listening

Thu, 02 May 2013 14:22:16 +0000

Categories: Brand Marketing Strategy, Industry Trends, Marketing Strategy, Podcast Discussion

Say What? Social Listening Consumers are having conversations every day; about the brands they are engaging with, the products they love, their interests, their ideas and their lifestyle. But how are we as marketers engaging in these conversations with them? Making our presence known and responding relevantly? Today we connected with Zena Weist, VP of [...]

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The post Brand Fast-Trackers #203 – Social Listening appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_zena_weist_172.mp3




Brand Fast-Trackers #202 – Personal Branding

Wed, 24 Apr 2013 17:12:44 +0000

Categories: Brand Marketing Strategy

Every day we as marketers are working to represent a specific brand or company.  We are creating brand awareness, attracting new consumers, provoking interest, and telling stories.  But what about our individual brands? We all have personal branding, so what are we doing to proactively market ourselves? We were joined by Erik Deckers [...]

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The post Brand Fast-Trackers #202 – Personal Branding appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_erik_deckers_171.mp3




Brand Fast-Trackers #201 – Venture Development

Wed, 17 Apr 2013 12:19:14 +0000

Categories: Marketing Start-ups, Marketing Strategy, Podcast Discussion, Starting a Business

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In a lot of ways, today’s podcast completes the venture capital trifecta. In episode #137 with Dave Knox, we spoke about his work with the Cincinnati-based start-up accelerator The Brandery and why budding entrepreneurs have to act on their ideas. In episode #143 with Ed Zimmerman, a venture lawyer, we spoke about how he helps start-ups [...]

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The post Brand Fast-Trackers #201 – Venture Development appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_frank_dale_170.mp3




Brand Fast-Trackers #200 – The Power of Unpopular

Wed, 10 Apr 2013 14:12:12 +0000

Categories: Brand Marketing Strategy

Send to Kindle The Power of Unpopular Today’s show really resonated with me. We were lucky to be joined by Erika Napoletano, author of The Power of Unpopular. So what is exactly the power of unpopular? When we spoke recently with Peter Shankman talking how critical it is that businesses are nice, that struck me too and [...]

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The post Brand Fast-Trackers #200 – The Power of Unpopular appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_erika_napoletano_169.mp3




Brand Fast-Trackers #199 – Born to Blog

Wed, 03 Apr 2013 14:58:34 +0000

Categories: Brand Marketing Strategy

Born to Blog We talk a lot about inbound and content marketing here on this blog. Of course the center of an inbound strategy often revolves around a blog. Many of us read popular blogs every day from Mashable to Gini Dietrich’s Spin Sucks to HuffPo to Mark Schaefer’s {Grow} blog. The question [...]

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The post Brand Fast-Trackers #199 – Born to Blog appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_mark_schaefer_168.mp3




Brand Fast-Trackers #198 – Marketing and Mathematics

Tue, 26 Mar 2013 12:43:30 +0000

Categories: Brand Marketing Strategy

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Priceless I first reached out to Alfrédo Gangotena shortly after he took over as Global CMO of  MasterCard in 2010 when I read his Ad Age interview with Beth Snyder Bulik. At the time, he told me he would love to do the podcast at a later date. To be honest, I largely [...]

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The post Brand Fast-Trackers #198 – Marketing and Mathematics appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_alfredo_gangotena_167.mp3




Brand Fast-Trackers #197 – Brand Managers Are Universal Soldiers

Wed, 20 Mar 2013 11:21:03 +0000

Categories: Brand Marketing Strategy, Industry Trends, Podcast Discussion

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As readers of this blog know, I have a particularly fondness for purposeful brands, that is, brands who are sustainable and socially responsible. This can come from many things from how they source their ingredients/materials to how they treat their employees and customers to causes they authentically align themselves and beyond. Think Patagonia and [...]

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The post Brand Fast-Trackers #197 – Brand Managers Are Universal Soldiers appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_joey_bergstein_166.mp3




Brand Fast-Trackers #196 – SEO’s Long-term Game

Wed, 13 Mar 2013 19:05:29 +0000

Categories: Brand Marketing Strategy, Content Marketing, Podcast Discussion

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We spoken here before about content marketing and most recently about using your content to make more lovable marketing. It seems that content goes hand in hand with SEO or search engine optimization. As I think about SEO, I think there are two big misnomers or things that are misunderstood about SEO by [...]

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The post Brand Fast-Trackers #196 – SEO’s Long-term Game appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_andrew_dumont_165.mp3




Brand Fast-Trackers #195 – Innovation Comes from Practice

Tue, 05 Mar 2013 15:56:36 +0000

Categories: Creativity, Marketing Strategy, Podcast Discussion

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Send to Kindle  Contrary to the cartoon above, you don’t always have to face the maze of destruction when bringing an innovative idea to market. Today we speak with global innovation & trends expert Debra Kaye. Debra is an author of the brand new book Red Thread Thinking. We have covered innovation in the past before with [...]

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The post Brand Fast-Trackers #195 – Innovation Comes from Practice appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_debra_kaye_164.mp3




Brand Fast-Trackers #194 – Lovable Marketing

Wed, 27 Feb 2013 13:08:54 +0000

Categories: Content Marketing, Marketing Strategy, Podcast Discussion

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What is Lovable Marketing? Today we speak with HubSpot CMO Mike Volpe. Now I have been a big fab of content and inbound marketing for quite some time, and in full disclosure am a HubSpot user myself. I reached out to Mike because I don’t think the Inbound story is one that is [...]

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The post Brand Fast-Trackers #194 – Lovable Marketing appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_mike_volpe_163.mp3




Brand Fast-Trackers #193 – Gordon Gekko is Dead

Wed, 20 Feb 2013 14:09:03 +0000

Categories: Advertising, Brand Marketing Strategy, Creativity, General Discussion, Marketing Strategy, Podcast Discussion

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Today’s guest is Peter Shankman, perhaps most well-known for founding HARO (Help a Reporter Out), which he then sold to Vocus. Peter has a new book coming out in April called Nice Companies Finish First: Why Cutthroat Management Is Over–and Collaboration Is In.  In a lot of ways, the theme of Peter’s book is [...]

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The post Brand Fast-Trackers #193 – Gordon Gekko is Dead appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_peter_shankman_162.mp3




Brand Fast-Trackers #192 – Branding an Ingredient

Wed, 13 Feb 2013 13:58:20 +0000

Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

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Woohoo the theme is now live!! I am beyond thrilled and hope you will stand by a wee bit longer as we perfect any kinks. And of course, as always, I’d love to hear your suggestions. Branding an Ingredient On to today’s podcast….we are returning to our series with Chris Brace  (See Episodes 140, 141, 144, 147, 149, 155, [...]

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The post Brand Fast-Trackers #192 – Branding an Ingredient appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_chris_brace_161.mp3







Brand Fast-Trackers #190 – The Shopper Journey

Tue, 29 Jan 2013 16:32:26 +0000

Categories: Advertising, Commerce, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

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Send to Kindle  Today, we return to our shopper marketing series with Chris Brace. (See Episodes 140, 141, 144, 147, 149, 155) Marketing is traditionally viewed as transactional. It is all about guiding the shopper to the transaction, the purchase. When P&G introduced their path-to-purchase model (above), it was revolutionary. It is also very linear [...]

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The post Brand Fast-Trackers #190 – The Shopper Journey appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_chris_brace_159.mp3




Brand Fast-Trackers #189 – Idea Storming

Wed, 23 Jan 2013 13:32:46 +0000

Categories: Advertising, Brand Marketing Strategy, Creativity, Marketing Strategy

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Send to Kindle  In today’s episode we speak with Bryan Mattimore, founder of innovation consultancy The Growth Engine and author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs.  Say the word ‘brainstorm’ to a colleague and you just might get an eye roll as a response. Brainstorming has gotten a bad rap. Bryan shares [...]

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The post Brand Fast-Trackers #189 – Idea Storming appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_bryan_mattimore_158.mp3




Brand Fast-Trackers #188 – Think Like Zuck

Wed, 16 Jan 2013 13:15:34 +0000

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast DiscussionTags: Brand Fast Trackers, brian f. martin, Ekaterina Walter, facebook, Facebook Graph Search, Graph Search, Intel, Intel Social Media Center of Excellence, Kat Krieger, Mark Zuckerberg, movement, podcast, product, Think Like ZuckSend to Kindle  I am beyond thrilled that we were joined by Ekaterina Walter on the podcast yesterday. Given Facebook’s announcement of their new graph search, I sped this through the editing process to get this to you today instead of next week. Ekaterina does offer her take on the announcement during the interview. The [...](Read more...)The post Brand Fast-Trackers #188 – Think Like Zuck appeared first on Brand Fast-Trackers.[...]


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_ekaterina_walter_157.mp3




Brand Fast-Trackers #187 – Loyalty Wins

Wed, 09 Jan 2013 12:37:34 +0000

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, Industry Trends, Marketing Strategy, Podcast Discussion

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Send to Kindle When respected marketers like Scott Monty, Eric Ryan and Porter Gale – all former guests of this very podcast – agree on something, I pay attention. In this case, they all raved about Rob Fuggetta’s recent book on Brand Advocates. The word-of-mouth / brand advocacy concept has been around for ages, but [...]

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The post Brand Fast-Trackers #187 – Loyalty Wins appeared first on Brand Fast-Trackers.


Media Files:
http://brandfasttrackers.com/wp-content/uploads/brand_fast_trackers_rob_fuggetta_156.mp3




Brand Fast-Trackers #186 – Shooting in the Dark

Wed, 02 Jan 2013 12:59:34 +0000

Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast DiscussionTags: brand, Brand Fast Trackers, brand management, brian f. martin, Chris Brace, consumer, consumers, Emotional marketing, How the brain works, Lead Image, marketing, Marketing Strategy, New Year, Shopper Intelligence, Shopper Marketing, Unconscious MindGood morning and happy 2013! I hope you all had lovely holidays and are having a fantastic start to the New Year. As I’ve mentioned recently, we’re expanding Brand Fast-Trackers this year. I’m really excited to start offering more relevant, helpful content beyond the podcasts. So stay tuned! Today, we are returning to our [...](Read more...)The post Brand Fast-Trackers #186 – Shooting in the Dark appeared first on Brand Fast-Trackers.[...]


Media Files:
http://www.brandfasttrackers.com/podcasts/2013/brand_fast_trackers_chris_brace_155.mp3




Brand Fast-Trackers #184 – The Consumer is in Charge

Wed, 05 Dec 2012 13:21:15 +0000

Categories: Advertising, Brand Marketing Strategy, Commerce, Content Marketing, E-Commerce, General Discussion, Marketing Strategy, Mobile Marketing, Podcast Discussion

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Send to Kindle  We’ve all heard the term ‘big data’ tossed about quite a bit in the last year. But what does big data really mean and how can marketers take advantage of it? Today. we speak with a true authority in the space, Martin Doettling, CMO of Webtrends. In the past, we have spoken [...]

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Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_martin_doettling.mp3




Brand Fast-Trackers #183 – Content is King & Queen

Wed, 28 Nov 2012 13:19:17 +0000

Categories: Advertising, Brand Marketing Strategy, Branded Content, Branded Entertainment, Content Marketing, Creativity, General Discussion, Marketing Start-ups, Marketing Strategy, Podcast Discussion, Starting a BusinessTags: Brand Fast Trackers, brian f. martin, Entrepreneurship, Kat Krieger, My Damn Channel, online video, premium content, Rob Barnett, TV, VideoToday’s episode is with Rob Barnett, CEO/Founder of My Damn Channel. Rob had a long career in TV and radio when he founded My Damn Channel in 2007. Think back, in 2007, YouTube had been purchased by Google already, but it was nowhere near the behemoth it has become. Rob and his team took the bet [...](Read more...)The post Brand Fast-Trackers #183 – Content is King & Queen appeared first on Brand Fast-Trackers.[...]


Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_rob_barnett.mp3




Brand Fast-Trackers #182 – Mobile is Not a Channel

Wed, 21 Nov 2012 12:47:54 +0000

Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Mobile Marketing, Podcast DiscussionTags: Brand Fast Trackers, brand loyalty, brian f. martin, John Lim, Kat Krieger, Life in Mobile, Mobile Marketing, podcast, QR codes, Sherry Orel, Tom fishburneMobile Marketing To QR or Not to QR QR codes…maybe you love them, maybe you hate them, but chance are you are not ambivalent. QR codes may not be the end all, be all mobile engagement tool it’s been promised to be, but the question is not what you gain by using them, it [...](Read more...)The post Brand Fast-Trackers #182 – Mobile is Not a Channel appeared first on Brand Fast-Trackers.[...]


Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_john_lim.mp3




Brand Fast-Trackers #181 – It’s All Commerce Now

Wed, 14 Nov 2012 12:02:09 +0000

Categories: Advertising, Brand Marketing Strategy, Commerce, Content Marketing, Creativity, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Podcast DiscussionTags: Brand Fast Trackers, brian f. martin, Chris Brace, Commerce, Diane Kegley, E-Commerce, eCommerce, Kat Krieger, Mitch Joel, Mobile Marketing, mobile shopping, personalization, podcast, privacy, RichRelevance, Shopper Experience, Shopper IntelligenceSend to Kindle “It’s all commerce now because consumers don’t recognize channels anymore … we are all just connected ” Forget the ‘e’ in eCommerce says today’s guest Diane Kegley, CMO of RichRelevance. To me, this is right on. Consumers want to be able to connect with a brand/retailer seamlessly whether they are in-store, or on their desktops, tablets or [...]([...]


Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_diane_kegley.mp3




Brand Fast-Trackers #180 – How the Shopper Shops

Wed, 07 Nov 2012 13:39:57 +0000

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing StrategyTags: brand, Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, consumer, CPG, marketing, podcast, shopper insights, Shopper Intelligence, Shopper Journey, Shopper Language, Shopper MarketingSend to Kindle In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets, discussed how brands can use shopper insights to their advantage, and how brands are diverse as CPG, automotive and financial [...](Read more...)The post Brand Fast-Trackers #180 – How the Shopper Shops appeared first on Brand Fast-Trackers.[...]


Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_chris_brace_149.mp3




Brand Fast-Trackers #179 – The (Underutilized) Power of Sound

Wed, 31 Oct 2012 12:32:38 +0000

Categories: Advertising, Brand Marketing Strategy, Branded Content, Branded Entertainment, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast DiscussionTags: brand, Brand Fast Trackers, Branded Content, brian f. martin, content marketing, leveraging sound, mark Dewings, podcast, SoundcloudThe Power of Sound Do you remember what song was playing when you shared your first kiss? Or the first time you met your partner? Sound is an incredibly powerful sense. When is the last time a song came on the radio or Spotify, and immediately you were taken back to a junior [...](Read more...)The post Brand Fast-Trackers #179 – The (Underutilized) Power of Sound appeared first on Brand Fast-Trackers.[...]


Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_mark_dewings_148.mp3




Brand Fast-Trackers #178 – Any Company that Sells Anything to Anybody

Wed, 24 Oct 2012 11:28:12 +0000

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast DiscussionTags: Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, CPG, podcast, shopper insights, Shopper Intelligence, Shopper Journey, Shopper MarketingIn this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets and discussed how brands can use shopper insights to their advantage. All of this seems [...](Read more...)The post Brand Fast-Trackers #178 – Any Company that Sells Anything to Anybody appeared first on Brand Fast-Trackers.[...]


Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_chris_brace_147.mp3




Brand Fast-Trackers #175 – Shopper Insights Are Key

Wed, 03 Oct 2012 12:48:08 +0000

Categories: Advertising, Brand Marketing Strategy, General Discussion, Marketing Strategy, Podcast Discussion

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In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace and discuss shopper insights and why they are critical to marketers. Chris shares why insights and generalizations are often confused and gives a simple reason for why companies struggle with insights: “If you can’t measure it, you [...]

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Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_chris_brace_144.mp3




Brand Fast-Trackers #174 – The Truth Comes in Blows

Wed, 26 Sep 2012 11:00:07 +0000

Categories: Advertising, Brand Marketing Strategy, Creativity, General Discussion, Industry Trends, Marketing Start-ups, Podcast Discussion, Starting a Business

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Send to Kindle Do you have an incredible idea? A unique concept you are genuinely passionate about? In this episode of Brand Fast-Trackers, we were given the opportunity to speak with Venture Lawyer, Ed Zimmerman, who has been called “one of the best venture capital lawyers in the country – period.” And he has the [...]

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The post Brand Fast-Trackers #174 – The Truth Comes in Blows appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_ed_zimmerman.mp3




Brand Fast-Trackers #173 – Always Execute

Wed, 19 Sep 2012 13:51:47 +0000

Categories: Advertising, Brand Marketing Strategy, Content Marketing, General Discussion, Marketing Start-ups, Marketing Strategy, Podcast DiscussionTags: Advertising, Always Execute, aple, beats by dre, Brand Fast Trackers, branding, experiential, headphones, marketing, movement, Omar Johnson, skullcany, sonyCreating genuine emotional connections. Inspiring consumers. Sincere passion for the product. These are key values, Omar Johnson, VP of Marketing for Beats by Dr. Dre, embraces. Before triumphantly producing year-over-year sales increasing +300% for Beats, Johnson created and led innovative marketing programs for global brands that include Nike, Coke, Kraft and Moet. Most recently at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” [...](Read more...)The post Brand Fast-Trackers #173 – Always Execute appeared first on Brand Fast-Trackers.[...]


Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_omar_johnson.mp3




Brand Fast-Trackers #172 – What is Shopper Marketing?

Thu, 13 Sep 2012 11:23:43 +0000

Categories: Advertising, Brand Marketing Strategy, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion, Starting a Business

Tags: , , , , , , , , ,

In yesterday’s post/episode, we introduce a new shopper marketing series we will be doing with Chris Brace, founder of Shopper Intelligence. We briefly addressed the basics of shopper marketing: Consumer Advertising tells consumers what to think; Shopper marketing tells them what to do.  In today’s episode, we delve more deeply into the definition of [...]

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The post Brand Fast-Trackers #172 – What is Shopper Marketing? appeared first on Brand Fast-Trackers.


Media Files:
http://www.brandfasttrackers.com/podcasts/2012/brand_fast_trackers_chris_brace_141.mp3