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Digital Digs (BETA)



Unearthing one golden pixel at a time



Last Build Date: Wed, 12 Jul 2017 20:08:57 +0000

 



Best Time of Day to TweetJoe Szabotwitter chart

Fri, 28 Mar 2008 00:50:42 +0000

Marketers have been speculating about which day of the week is the best day to tweet. As Twitteropia continues to swell, getting a tweet across is becoming increasingly difficult in this rapidly evolving environment.  That’s why I created this chart. It shows with pinpoint accuracy which day of the week is best for Twiterring, as well as […](image)


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Natural Born DesignersJoe Szabo

Wed, 26 Mar 2008 12:40:42 +0000

It occurred to me this morning that we are all designers. Take getting dressed, for example. There’s function (let’s hope) and form. We have to wear clothes because society – and our natural tendency to cover up – says so. But what we wear depends on our taste. We design our bodies with clothes to say something about ourselves. How […](image)


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When Did Being “Social” Mean Internet?Joe Szabo

Thu, 06 Mar 2008 15:16:06 +0000

   There was a time when being social was about people getting together over anything from cocktails to Sunday mass. Today, the word “Social” conjures up an entirely different meaning. For Gen X to Z, we think Facebook, MySpace or Twitter. For boomers it might be the Saturday night ritual of dinner and a movie. For folks […](image)


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Can the word “New” Make Consumers Look Like Idiots?Joe Szaboshreddies

Fri, 08 Feb 2008 13:21:51 +0000

I’ve been a big fan of Shreddies all my life. Simple. Tasty. “Good-good whole wheat Shreddies”. They communicated these characteristics to Canadians for 68 years. Then along comes a campaign that makes me look at Shreddies in a whole new light. That’s the intent at least. This campaign created by Ogilvy Toronto is interesting for […](image)


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Coca Cola’s House Rules for BloggingJoe Szabo

Wed, 06 Feb 2008 15:06:17 +0000

Yesterday I tweeted about Coca Cola’s new corporate blog Coca Cola Conversations. I was deeply impressed by the notion of a company like Coke having a blog open to the public. Then I discovered the House Rules, which went like this: We want you to leave comments and ask us questions on this blog. However, […](image)


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Helping People FirstJoe Szabo

Mon, 04 Feb 2008 17:08:47 +0000

The other day I started thinking about where ad people rank on the Morale Ladder. I’ve heard from numerous sources that we’re comfortably snug between crack dealers, prostitutes and litigators. I don’t know which one appeals to me more. For the last 15 years I’ve been writing copy for ads, architecting ads, selling ads, you […](image)


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Respect the ArchitectsJoe Szabo

Wed, 16 Jan 2008 16:54:47 +0000

If you ever wanted to know what goes into designing a shoe at NIKE, this is a must see. This a story about Tinker Hadfield, the man who designed shoes like the Air Max. Originally trained as an architect, he was hired by NIKE in 1981 to design their corporate headquarters. Four and a half […](image)


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The Scroll Wheel: Not just for scrolling anymoreJoe Szabo

Fri, 11 Jan 2008 19:57:14 +0000

I’m starting to see more and more sites using the scroll wheel to enhance the user experience by offering more than just scrolling. For example, Suit Supply, an online merchant for men’s suits, uses the same scroll wheel feature as Google Maps: Zoom In and Out. A great feature when you want to get a […](image)


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The Myth of Brand Engagement – DebunkedJoe Szabo

Thu, 10 Jan 2008 19:37:05 +0000

This is in response to a post by Cam Beck over at Marketing Profs. In it, Mr. Beck states that no amount of “brand engagement” is going to make people think more about a brand. Here’s my response: While I agree that a company’s brand isn’t as important to its audience as it is to […](image)


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The Marketer’s Engagement DiamondJoe Szabo

Wed, 09 Jan 2008 14:18:20 +0000

When it’s time to pop the big question, many marketers wonder where their ad dollars are best spent. TV used to be, and still is in many markets, the first thing that comes to mind. But as reach and frequency and models of CPM continue to diminish, the savvy marketers are wondering how to keep […](image)


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