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Alex Mandossian's Blog

The Internet's First Blog For Information Marketers

Last Build Date: Mon, 08 Jun 2015 20:35:10 +0000

Copyright: 2006-2009

Is The Medium The Message?

Sat, 26 Jan 2013 10:58:41 +0000

1964 was the year of my birth.  It was also the year Marshall McLuhan, a Canadian philosopher of communication theory coined the phrase, “The medium is the message.” According to Wikipedia, McLuhan’s insight suggested this central thought:  “The form of a medium (“media” plural) embeds itself in a message, creating an interdependent relationship by which the media [...]

The 3 Responsibilities of a Thought Leader

Sun, 13 Jan 2013 18:55:49 +0000

A clear and simple definition of Responsibility is: “The ability to respond.” What separates thought leaders in professional fields such as: marketing, academic, business training, spirituality, philosophy (or any other discipline you can think of ) is their ability to respond to uncertainty. Amateurs react. Professionals respond. After 17+ memorablem years of teaching direct marketing strategies to work-at-home entrepreneurs, best-selling authors, [...]

“Priority” is the new Productivity

Mon, 07 Jan 2013 18:45:35 +0000

In his roundup of the best tips of the week from, Brian Patrick Eha makes a recommendation that violates the Principle of Priority.  Eha writes: Do your hardest tasks first. Do your creative thinking and your most difficult work early in the day, before routine chores (handling emails, scheduling meetings and so on) have sapped your energy. “Every [...]

What is “The Shift” Happening in 2013?

Fri, 21 Dec 2012 19:18:22 +0000

Do you “LIKE” Tim Ferriss? Have you ever read The 4-Hour Work Week?  Well today will be a special LIVE on-line event happening at 12pm PST.  Andrew McCauley and I discuss the “End of the World” and how it is going through a shift. They talk about how things are going from a “Do It Yourself” (DIY) World to [...]

Endosements vs. Testimonials vs. Case Studies

Sat, 15 Sep 2012 13:44:48 +0000

Your target market typically supports what it helps to create.  Getting your prospects and customers involved early on in any marketing campaign with online surveys, Ask campaigns or blog comments will help you build marketing momentum and expand your market reach. In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof.  They are [...]

How to Overcome Opportunity Seeker’s Disease (Part 2)

Tue, 28 Aug 2012 09:20:24 +0000

If your business year has not met your expectations, then keep reading.  If your business year has been filled with miscommunications, then keep reading. Or if you’ve found your business Intentions and goals thwarted for unexpected reasons, the culprit behind these outcomes may be a case of Opportunity Seekerism. Becoming a strategic entrepreneur requires you to focus on the [...]

How to Overcome Opportunity Seeker’s Disease (Part 1)

Tue, 21 Aug 2012 22:24:35 +0000

How is your year going so far?  Have you achieved your New Year’s “business growth” resolutions you made back in late December or January?  Or, did you give up on them because they seem out of reach? Only you know the answer to those questions.  But if you feel stuck with growing your business, this is the perfect [...]

Daily Task Tips to Make Each Day More Productive

Tue, 21 Aug 2012 03:28:47 +0000

There’s a productivity principle called the “Rule of 5” which Jack Canfield taught me over 10 years ago. He has since indicated many times during our monthly Ask Jack teleseminars that a daily practice of the Rule of 5 during his Chicken Soup for the Soul book launch days was significantly responsible for the meteoric rise and success of that book series. That series he co-authored with [...]

Elements of a Effective “Quick-Start” System

Tue, 14 Aug 2012 12:02:55 +0000

If you’re an info marketer, small business owner or a service professional, then having a Quick-Start (QS) system is critical to accelerate the growth of your business. For instance, as marketer who teaches how to get wealthy in the Domaining business, my first aim is to inspire, motivate and influence new students (customers) to get steeped into [...]

Small Message, Big Impact

Thu, 09 Aug 2012 12:20:01 +0000

Terri Sjodin If you’re a marketing professional who wants more impact in your business by utilizing a powerful “elevator speech” from scratch, take time to listen to this remarkable interview. Listen to the Replay… When you get a chance, grab your mouse and get three copies of Terri’s book; one for a colleague and one for anyone you [...]