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Published: Fri, 21 Apr 2006 19:31:13 -0800
Last Build Date: Fri, 21 Apr 2006 19:31:13 -0800
Fri, 21 Apr 2006 19:28:38 -0800
I need to try to make a business case that my internet company should start publishing RSS feeds. We like traffic, and my claim is that RSS will bring new traffic in. But I don't have a frame of reference for how much. It would be great to know, for example, what percentage of MetaFilter's users click in from an RSS reader. Any data from CNET or any other site, really, would be helpful. How much traffic growth can RSS drive?Fri, 21 Apr 2006 19:31:13 -0800
Ridiculous though it sounds, the execs I have to win over are not-particularly-savvy types who barely know what RSS is if they've even heard of it. But if I can even offer them a simple stat like "2 million people in the US have tried an RSS reader of some kind" then I'd have SOMETHING they could understand. Help!Fri, 21 Apr 2006 19:36:10 -0800
Creating an RSS feed from some stream of data that is already being utlilized for the web will take, oh, I don't know, a few hours to implement. It's not rocket science, and it's an extremely minor investment in time.Fri, 21 Apr 2006 20:17:27 -0800
There are several websites that I really enjoy reading, but never remember to, because they don't have an RSS feed to let me know when there's new stuff up.Fri, 21 Apr 2006 20:28:47 -0800
I think it's going to be a hard sell because we're all early adopters sort of by definition. From Wikipedia:Fri, 21 Apr 2006 20:40:59 -0800
I use a couple of feeds, and I really love them. Whether it is a good idea for a particular business really depends on the type of traffic they are looking for, I guess..Fri, 21 Apr 2006 20:41:58 -0800
I found this page which claims: "RSS is currently used or is planned to be used within the next 12 months by 63% of consumer product marketers, 65% media and communications marketers, 37% retail marketers, 37% financial services marketers and 38% equipment and tech marketers."Fri, 21 Apr 2006 21:26:53 -0800
Here's one data point for you: I browse all my daily blogs, forums and news sources via RSS (in Newsfire).Fri, 21 Apr 2006 21:36:57 -0800
RSS makes Amazon.com money, plain and simple. I don't have the link handy, but search google for RSS, Amazon, and the word revenue because they published results on their experiments with RSS.Fri, 21 Apr 2006 21:45:57 -0800
That's kinda what I'm saying, unSane. If you're outputting data out of a db anyway, why wouldn't you offer rss feeds if people want 'em?Fri, 21 Apr 2006 22:56:36 -0800
One website I admin (link in profile) has an RSS feed on its blog (which is not the main part of the site by far). This link is the second most popular URL on the site (by number of hits) after the front page, which is to be expected as it gets called any time somebody who has added it to her rss reader refreshes her feeds.Sat, 22 Apr 2006 02:57:14 -0800
RSS is push done right. It really ought to be a no-brainer. As unsane noted, it is incredibly easy to implement. For virtually no work, you are buying front page real-estate on an early-adopter's browser that lights up everytime you have an update. Assuming you have content that is published in a blog-like format, and readers interested in subscribing to it, the upside is huge, and the downside is virtually nil (unless you are concerned about the bandwidth cost, or use of your data)Sat, 22 Apr 2006 10:42:29 -0800
Thanks! You guys are great. I've been giving the spiel already, but having some research and numbers to plug into it will push it over the top.Sat, 22 Apr 2006 10:52:28 -0800
This Yahoo! white paper from October 2005 was pretty interesting.