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Neville Hobson



www.nevillehobson.com



Last Build Date: Sun, 19 Nov 2017 20:41:11 +0000

Copyright: Licensed under a Creative Commons license. Some rights reserved.
 



For Immediate Release 113: Not a 280-Character Episode

Tue, 14 Nov 2017 10:29:00 +0000

Neville Hobson
For Immediate Release 113: Not a 280-Character Episode

Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics: A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again. Twitter has made its new expanded 280 character count available to almost everyone. Not everyone […]

First published as For Immediate Release 113: Not a 280-Character Episode on Neville Hobson


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/DrYt_Amfa_Y/forimmed-113.mp3




Twitter offers richer scope with 280 characters

Thu, 09 Nov 2017 07:21:00 +0000

Neville Hobson
Twitter offers richer scope with 280 characters

Since Twitter first appeared in 2006, the notion of sharing your thoughts and those of others in a concise 140-character message you can create and share from myriad devices has become an enduring aspect of the social web. Today for many, it’s an essential communication tool that enables direct and unfiltered connection between individuals that […]

First published as Twitter offers richer scope with 280 characters on Neville Hobson




SDF Podcast 13: 1984 meets Pavlov’s dogs

Mon, 06 Nov 2017 10:06:00 +0000

Neville Hobson
SDF Podcast 13: 1984 meets Pavlov’s dogs

“Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast (with show notes written by Thomas Stoeckle). From Chinese citizen scores […]

First published as SDF Podcast 13: 1984 meets Pavlov’s dogs on Neville Hobson




Artificial intelligence risks GM-style public backlash, experts warn

Fri, 03 Nov 2017 07:22:00 +0000

Neville Hobson
Artificial intelligence risks GM-style public backlash, experts warn

Researchers say social, ethical and political concerns in the UK about artificial intelligence (AI) are mounting and greater oversight is urgently needed, according to the Guardian. Otherwise, we could expect to see the kind of social disruption that greeted the advent of genetically-modified (GM) foods during the past decades. The Guardian’s report notes that there […]

First published as Artificial intelligence risks GM-style public backlash, experts warn on Neville Hobson




For Immediate Release 109: CEOs Torturing English

Tue, 17 Oct 2017 06:28:00 +0000

Neville Hobson
For Immediate Release 109: CEOs Torturing English

Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics: Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices. What can PR agencies and associations do to build a […]

First published as For Immediate Release 109: CEOs Torturing English on Neville Hobson


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/396t_AEQ7wM/forimmed-109.mp3




How to engage the C-suite about social media with authority and confidence

Mon, 16 Oct 2017 10:03:00 +0000

Neville Hobson
How to engage the C-suite about social media with authority and confidence

“Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the […]

First published as How to engage the C-suite about social media with authority and confidence on Neville Hobson




SDF podcast 12: Scope and scale of Fake News and GDPR

Fri, 13 Oct 2017 07:29:00 +0000

Neville Hobson
SDF podcast 12: Scope and scale of Fake News and GDPR

September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring. From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there are plenty of awards and some reflections on where we’ve come from, where we are, […]

First published as SDF podcast 12: Scope and scale of Fake News and GDPR on Neville Hobson


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/Sg8JPDZ05ig/rss




Social media stars breaching rules on promoting brands, watchdog says

Mon, 09 Oct 2017 09:42:50 +0000

Neville Hobson
Social media stars breaching rules on promoting brands, watchdog says

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus: Social media celebrities who have large and engaged followings online. […]

First published as Social media stars breaching rules on promoting brands, watchdog says on Neville Hobson




Who should die when a driverless car crashes? Q&A ponders the future

Tue, 03 Oct 2017 11:25:00 +0000

Neville Hobson
Who should die when a driverless car crashes? Q&A ponders the future

In the 2004 science fiction film I, Robot, the police detective hero played by Will Smith is in a car crash resulting in his vehicle and another sinking in a river. The other car contains a trapped 12-year-old girl. With imminent death by drowning confronting both characters, a rescue robot appears and rescues the hero […]

First published as Who should die when a driverless car crashes? Q&A ponders the future on Neville Hobson


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/kQsbNoEC-sA/GBE03640USEN.PDF




SNCR webinar will help you close the C-Suite gap about social media

Tue, 26 Sep 2017 14:40:37 +0000

Neville Hobson
SNCR webinar will help you close the C-Suite gap about social media

While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of […]

First published as SNCR webinar will help you close the C-Suite gap about social media on Neville Hobson