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For Immediate Release 109: CEOs Torturing English

Tue, 17 Oct 2017 06:28:00 +0000

NevilleHobson.com
For Immediate Release 109: CEOs Torturing English

Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics: Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices. What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal? New data points reinforce the importance of companies taking positions on social and political issues. Most importantly, Edelman’s 2017 Earned Brand study found that 30% of consumers are “belief-driven” buyers. In the UK, political activists are using an app to influence party conference votes. Two crises — one from Facebook and one from Unilever’s […]

First published as For Immediate Release 109: CEOs Torturing English on NevilleHobson.com


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/396t_AEQ7wM/forimmed-109.mp3




How to engage the C-suite about social media with authority and confidence

Mon, 16 Oct 2017 10:03:00 +0000

NevilleHobson.com
How to engage the C-suite about social media with authority and confidence

“Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool. It’s equally true that one of the biggest obstacles to using social media for business effectively and measurably has been a gap, a lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds – a point I noted […]

First published as How to engage the C-suite about social media with authority and confidence on NevilleHobson.com




SDF podcast 12: Scope and scale of Fake News and GDPR

Fri, 13 Oct 2017 07:29:00 +0000

NevilleHobson.com
SDF podcast 12: Scope and scale of Fake News and GDPR

September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring. From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there are plenty of awards and some reflections on where we’ve come from, where we are, and where we are likely to be going. Fake news remains the centre of attention and is the starting topic of discussion in episode 12 of The Small Data Forum podcast. This episode’s show notes were written by Thomas Stoeckle. Tuesday’s New York Times ran the story How Russia Harvested American Rage to Reshape US Politics. As an issue that affects the democratic process in […]

First published as SDF podcast 12: Scope and scale of Fake News and GDPR on NevilleHobson.com


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/Sg8JPDZ05ig/rss




Social media stars breaching rules on promoting brands, watchdog says

Mon, 09 Oct 2017 09:42:50 +0000

NevilleHobson.com
Social media stars breaching rules on promoting brands, watchdog says

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where the influencer publicising a product or service would makes it clear in his or her post that there’s some kind of relationship with the brand owner and/or that the influencer receives compensation for that post, financial or otherwise. It’s common sense to disclose such […]

First published as Social media stars breaching rules on promoting brands, watchdog says on NevilleHobson.com




Who should die when a driverless car crashes? Q&A ponders the future

Tue, 03 Oct 2017 11:25:00 +0000

NevilleHobson.com
Who should die when a driverless car crashes? Q&A ponders the future

In the 2004 science fiction film I, Robot, the police detective hero played by Will Smith is in a car crash resulting in his vehicle and another sinking in a river. The other car contains a trapped 12-year-old girl. With imminent death by drowning confronting both characters, a rescue robot appears and rescues the hero from his doomed car but leaves the girl to die. Why? Because, the robot’s logic tells it, her survival was statistically less likely than the Will Smith character’s. This ethical dilemma of choice – as a human would see it – underpins much of the movie (set in the year 2034), informing the viewer of the driving emotional forces motivating the hero. In our real […]

First published as Who should die when a driverless car crashes? Q&A ponders the future on NevilleHobson.com


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/kQsbNoEC-sA/GBE03640USEN.PDF




SNCR webinar will help you close the C-Suite gap about social media

Tue, 26 Sep 2017 14:40:37 +0000

NevilleHobson.com
SNCR webinar will help you close the C-Suite gap about social media

While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds. In many cases, the lack of leadership clarity isn’t surprising when the focus from communicators is on the tactical – the tweets, like and impressions – rather than the strategic. A new research report from the Society for New Communications Research (SNCR) of The Conference Board […]

First published as SNCR webinar will help you close the C-Suite gap about social media on NevilleHobson.com




Fake news is a global concern says BBC survey

Fri, 22 Sep 2017 12:48:00 +0000

NevilleHobson.com
Fake news is a global concern says BBC survey

To many people, the phenomenon known as fake news is something that’s moved beyond just a news item itself and into the realm of trust. With so much reporting and commentary about fake news, it’s no surprise that we’re placing greater importance on verifying the truthfulness of what we read, listen to and watch that is called ‘news.’ Whether it’s online or via the traditional mainstream media, or from companies, governments and others, we want to feel assured that what we encounter as news is real and not fake or propaganda. Take the image above, a snapshot from the news I saw earlier today in the BBC News app on my Android tablet. To me, some of the news items […]

First published as Fake news is a global concern says BBC survey on NevilleHobson.com




For Immediate Release 105: Centre Stage for Credible Sources

Tue, 19 Sep 2017 06:09:00 +0000

NevilleHobson.com
For Immediate Release 105: Centre Stage for Credible Sources

Shel and I got together for the September edition of The Hobson & Holtz Report to talk about these topics: The self-inflicted downfall of the UK PR agency Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code) How various fields will be affected by speech recognition (including PR and communications) Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice The proliferation of fake scientific journals (and what it means for the PR industry) The Pew Research Center has identified five “types” of people who search for facts and information, with implications for content marketing Are Americanisms killing British English (and does it matter)? In his Tech Report, Dan York […]

First published as For Immediate Release 105: Centre Stage for Credible Sources on NevilleHobson.com


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/Ug0nXSiBrF4/forimmed-105.mp3




SDF podcast 11: From winning with data to the future of fake facts

Fri, 15 Sep 2017 07:49:00 +0000

NevilleHobson.com
SDF podcast 11: From winning with data to the future of fake facts

For the 11th time, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration of the complete works of Sherlock Holmes formed the backdrop to musings about data sleuthing and the skill sets required for successful forensic analytics. This episode’s show notes were written by Thomas Stoeckle. Big Data’s Business Value A recent Harvard Business School article discussed the issue that Companies Love Big Data but Lack the Strategy to Use It Effectively. Neville sums this up succinctly: “You don’t need big data strategy, you need a […]

First published as SDF podcast 11: From winning with data to the future of fake facts on NevilleHobson.com


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/Sg8JPDZ05ig/rss




Perspectives on blogging in the UK

Mon, 11 Sep 2017 09:57:00 +0000

NevilleHobson.com
Perspectives on blogging in the UK

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals and the future commercialisation of their work. Published last week, the results present a useful snapshot of the UK blogosphere. Whether you’re a blogger or someone wanting to understand and connect with bloggers, there’s much of interest in the report. Ten highlights: Although a majority (34%) of survey respondents said they blog for personal reasons, there is continuing growth in professional blogging with more interest […]

First published as Perspectives on blogging in the UK on NevilleHobson.com