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Fake news is a global concern says BBC survey

Fri, 22 Sep 2017 12:48:00 +0000

NevilleHobson.com
Fake news is a global concern says BBC survey

To many people, the phenomenon known as fake news is something that’s moved beyond just a news item itself and into the realm of trust. With so much reporting and commentary about fake news, it’s no surprise that we’re placing greater importance on verifying the truthfulness of what we read, listen to and watch that is called ‘news.’ Whether it’s online or via the traditional mainstream media, or from companies, governments and others, we want to feel assured that what we encounter as news is real and not fake or propaganda. Take the image above, a snapshot from the news I saw earlier today in the BBC News app on my Android tablet. To me, some of the news items […]

First published as Fake news is a global concern says BBC survey on NevilleHobson.com




For Immediate Release 105: Centre Stage for Credible Sources

Tue, 19 Sep 2017 06:09:00 +0000

NevilleHobson.com
For Immediate Release 105: Centre Stage for Credible Sources

Shel and I got together for the September edition of The Hobson & Holtz Report to talk about these topics: The self-inflicted downfall of the UK PR agency Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code) How various fields will be affected by speech recognition (including PR and communications) Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice The proliferation of fake scientific journals (and what it means for the PR industry) The Pew Research Center has identified five “types” of people who search for facts and information, with implications for content marketing Are Americanisms killing British English (and does it matter)? In his Tech Report, Dan York […]

First published as For Immediate Release 105: Centre Stage for Credible Sources on NevilleHobson.com


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SDF podcast 11: From winning with data to the future of fake facts

Fri, 15 Sep 2017 07:49:00 +0000

NevilleHobson.com
SDF podcast 11: From winning with data to the future of fake facts

For the 11th time, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration of the complete works of Sherlock Holmes formed the backdrop to musings about data sleuthing and the skill sets required for successful forensic analytics. This episode’s show notes were written by Thomas Stoeckle. Big Data’s Business Value A recent Harvard Business School article discussed the issue that Companies Love Big Data but Lack the Strategy to Use It Effectively. Neville sums this up succinctly: “You don’t need big data strategy, you need a […]

First published as SDF podcast 11: From winning with data to the future of fake facts on NevilleHobson.com


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Perspectives on blogging in the UK

Mon, 11 Sep 2017 09:57:00 +0000

NevilleHobson.com
Perspectives on blogging in the UK

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals and the future commercialisation of their work. Published last week, the results present a useful snapshot of the UK blogosphere. Whether you’re a blogger or someone wanting to understand and connect with bloggers, there’s much of interest in the report. Ten highlights: Although a majority (34%) of survey respondents said they blog for personal reasons, there is continuing growth in professional blogging with more interest […]

First published as Perspectives on blogging in the UK on NevilleHobson.com




Add your views on fake news to SNCR research survey

Fri, 25 Aug 2017 08:53:00 +0000

NevilleHobson.com
Add your views on fake news to SNCR research survey

Marketers, do you know where your ads are running? In early August, the Society for New Communications Research (SNCR) of The Conference Board announced a new research initiative to tackle the problem of fake news, and investigate how to combat it. SNCR Advisory Board member Jeff Pundyk leads the SNCR Fellows research team (of which I am a member). Our project begins with an important first step – benchmarking marketers’ awareness, attitudes and intended actions as advertising technology and fake news collide. If you have responsibility for or are involved in managing advertising, paid content marketing, paid social, native and programmatic advertising, please take our short survey (5-7 minutes long). Your answers will be anonymous and we’ll use them in […]

First published as Add your views on fake news to SNCR research survey on NevilleHobson.com




#Hashtag10: the best hashtag fails in a decade

Thu, 24 Aug 2017 09:27:44 +0000

NevilleHobson.com
#Hashtag10: the best hashtag fails in a decade

How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I’ve found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It’s that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a decade ago as a means of connecting people and the conversations they have on Twitter surrounding a particular topic. Today, the hashtag is ubiquitous as a highly-effective connectivity tool in use in almost immeasurable ways and across the wide spectrum […]

First published as #Hashtag10: the best hashtag fails in a decade on NevilleHobson.com




Spectacular opportunities coming in the digital economy says Gartner

Mon, 21 Aug 2017 06:20:00 +0000

NevilleHobson.com
Spectacular opportunities coming in the digital economy says Gartner

  The latest emerging technologies report from Gartner, announced last week, contains a wealth of analysis and prediction about what technologies will be the drivers of the digital economy during the coming decade. While many of the technologies cited by Gartner will already be familiar – they include artificial intelligence, the connected home, machine learning, autonomous vehicles, blockchain, augmented reality and virtual reality – the focus is very much on the relationships and inter-connectedness between individual and related technologies, and the business opportunities they present for those who are prepared and able to take advantage of them. In the Hype Cycle for Emerging Technologies 2017, Gartner sees three distinct technology trends that the firm believes will profoundly create new experiences, […]

First published as Spectacular opportunities coming in the digital economy says Gartner on NevilleHobson.com




For Immediate Release 100: Locked and Loaded

Mon, 14 Aug 2017 13:02:00 +0000

NevilleHobson.com
For Immediate Release 100: Locked and Loaded

In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial intelligence bot can detect plagiarism (85% of the time). Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Direct Message group. And let’s talk about that twice-daily folder the president gets filled with only positive coverage about him. Agencies are cropping up that focus exclusively on Generation Z. The Westin hotel in Buffalo, NY, is putting an Amazon Echo in every room. Ask Alexa for a toothbrush […]

First published as For Immediate Release 100: Locked and Loaded on NevilleHobson.com


Media Files:
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SNCR research initiative sets out to find solutions to address fake news

Tue, 08 Aug 2017 06:32:00 +0000

NevilleHobson.com
SNCR research initiative sets out to find solutions to address fake news

Hardly a day goes by without the topic of fake news becoming a news headline itself especially when it concerns Donald Trump. For most people, fake news is largely seen as a driver of distrust about what you read, see and hear online as well as a creator of fear, uncertainty and doubt about the sources that publish it. Earlier this year Tim Berners-Lee said that misinformation – or ‘fake news’ which is surprising, shocking, or designed to appeal to our biases – can spread like wildfire. And it does. For the past six months and more, it’s a topic that has been an ongoing primary discussion theme in the Small Data Forum podcast I co-host each month with Thomas […]

First published as SNCR research initiative sets out to find solutions to address fake news on NevilleHobson.com




SDF podcast 10: Big Data is never a be-all and end-all

Tue, 25 Jul 2017 06:16:00 +0000

NevilleHobson.com
SDF podcast 10: Big Data is never a be-all and end-all

Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and Thomas reflect on the outcome of the recent general elections in the UK. This episode’s show notes were written by Thomas Stoeckle. We agree that, unlike last time, Labour did better than the Conservatives digitally at this election. In combining doorstep campaigning with digital targeting in marginal seats (based on the insights from their proprietary software) and generally being on the ball with issues online, Labour managed to connect the dots more successfully than the Conservatives. This […]

First published as SDF podcast 10: Big Data is never a be-all and end-all on NevilleHobson.com


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