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Last Build Date: Thu, 29 Sep 2016 11:44:52 +0000

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Enhance your skills with cognitive PR

Tue, 13 Sep 2016 06:10:00 +0000

Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication – where bots and chatbots […]

First published as Enhance your skills with cognitive PR on NevilleHobson.com







Privacy, WhatsApp and Facebook: a matter of trust

Mon, 29 Aug 2016 09:21:37 +0000

WhatsApp has been getting a bit of stick this past week with news of changes to its terms and privacy policy that will allow the messaging service to share your usage behaviours and other data with Facebook. […] by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how […]

First published as Privacy, WhatsApp and Facebook: a matter of trust on NevilleHobson.com







Small matters most in influencer marketing

Mon, 01 Aug 2016 06:12:00 +0000

This cartoon by Tom Fishburne, published a few days ago, is a pretty good reminder of what differentiates influencer marketing from many other kinds of marketing where, in the latter case, ‘big’ tends to be what matters. It seems to me that the term ‘influencer marketing’ is used by many people as a synonym for […]

First published as Small matters most in influencer marketing on NevilleHobson.com


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A checkpoint conversation on AI and machine learning in PR

Fri, 22 Jul 2016 06:34:00 +0000

Artificial intelligence and machine learning are two subjects in which I’ve long had interest, especially as they relate to organizational change, people’s behaviours and communication, and the future of work. This keen interest is a prime reason why I joined IBM earlier this year, and has intensified as I’ve got to know a great deal […]

First published as A checkpoint conversation on AI and machine learning in PR on NevilleHobson.com