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Understanding the four types of AI, from reactive robots to self-aware beings

Wed, 23 Nov 2016 09:05:34 +0000

The common, and recurring, view of the latest breakthroughs in artificial intelligence research is that sentient and intelligent machines are just on the horizon. Machines understand verbal commands, distinguish pictures, drive cars and play games better than we do. How much longer can it be before they walk among us? By Arend Hintze, Michigan State University […]

First published as Understanding the four types of AI, from reactive robots to self-aware beings on NevilleHobson.com


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The automotive future isn’t self-driving… Not yet

Tue, 01 Nov 2016 07:18:56 +0000

When the topic of artificial intelligence and cars gets discussed – it’s a topic of frequent discussion online these days – it’s often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving experimentation (where a car is largely driven and controlled by a wide range of technologies), […]

First published as The automotive future isn’t self-driving… Not yet on NevilleHobson.com


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Submit your entry for the 2017 SNCR Excellence in New Communications Awards

Wed, 26 Oct 2016 06:08:00 +0000

The Society for New Communications Research of The Conference Board (SNCR) has begun a call for entries for the 2017 Excellence in New Communications Awards. The winning case studies will be published by The Conference Board and winners will be honoured at its 22nd Annual Senior Corporate Communications Management Conference to be held in New […]

First published as Submit your entry for the 2017 SNCR Excellence in New Communications Awards on NevilleHobson.com







Enhance your skills with cognitive PR

Tue, 13 Sep 2016 06:10:00 +0000

Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication – where bots and chatbots […]

First published as Enhance your skills with cognitive PR on NevilleHobson.com







Privacy, WhatsApp and Facebook: a matter of trust

Mon, 29 Aug 2016 09:21:37 +0000

WhatsApp has been getting a bit of stick this past week with news of changes to its terms and privacy policy that will allow the messaging service to share your usage behaviours and other data with Facebook. […] by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how […]

First published as Privacy, WhatsApp and Facebook: a matter of trust on NevilleHobson.com







Small matters most in influencer marketing

Mon, 01 Aug 2016 06:12:00 +0000

This cartoon by Tom Fishburne, published a few days ago, is a pretty good reminder of what differentiates influencer marketing from many other kinds of marketing where, in the latter case, ‘big’ tends to be what matters. It seems to me that the term ‘influencer marketing’ is used by many people as a synonym for […]

First published as Small matters most in influencer marketing on NevilleHobson.com


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