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Last Build Date: Mon, 22 May 2017 11:45:53 +0000

 



The end of AVE in PR?

Mon, 22 May 2017 06:16:00 +0000

NevilleHobson.com
The end of AVE in PR?

If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount of time an editorial audio or video segment plays, and equates its value to the […]

First published as The end of AVE in PR? on NevilleHobson.com




Opera: a good browser alternative to Google Chrome

Sun, 21 May 2017 12:26:00 +0000

NevilleHobson.com
Opera: a good browser alternative to Google Chrome

For much of the past decade, I’ve been a champion of Google Chrome. It’s been my browser of choice not only on the PC and Mac desktops but also across all my Android mobile devices. I’ve now switched to a different browser, and the switch may well be long-term if not permanent. That browser is […]

First published as Opera: a good browser alternative to Google Chrome on NevilleHobson.com




Cyberattack: The lack of serious intent for the NHS is not a role model

Mon, 15 May 2017 06:12:00 +0000

NevilleHobson.com
Cyberattack: The lack of serious intent for the NHS is not a role model

One of the lingering impressions I have of the NHS is of an organization that’s cornered the market in laser-printer labels. That’s not to criticise or belittle an incredible public service in the UK that, in my experience, offers outstanding healthcare services at zero or low cost to patients. The provision of care is peerless; […]

First published as Cyberattack: The lack of serious intent for the NHS is not a role model on NevilleHobson.com




How to play your part in fighting fake news

Tue, 09 May 2017 06:21:00 +0000

NevilleHobson.com
How to play your part in fighting fake news

One of the scourges of modern connected times is the rise of so-called fake news, a phenomenon that’s invasive and pervasive and a driver of distrust about what you read, see and hear online as well as fear, uncertainty and doubt about the sources that publish it. And not only such reactions upon immediate discovery, […]

First published as How to play your part in fighting fake news on NevilleHobson.com




Call for entries for UK Social Media Communications Awards 2017

Sat, 06 May 2017 11:24:00 +0000

NevilleHobson.com
Call for entries for UK Social Media Communications Awards 2017

For seven successive years, the UK Social Media Communications Awards contest (hashtag: #somecomms) has been a benchmark of good and best practices in the roles and uses of social media in organisational communication. This week, organisers Don’t Panic Events announced the call for entries for the eighth annual competition: The UK Social Media Communications Awards […]

First published as Call for entries for UK Social Media Communications Awards 2017 on NevilleHobson.com







For Immediate Release 84: the ‘limited return engagement’ episode

Tue, 25 Apr 2017 09:40:00 +0000

NevilleHobson.com
For Immediate Release 84: the ‘limited return engagement’ episode

Recording episode 84 of the For Immediate Release podcast with Shel Holtz yesterday evening was like stepping into a new – but, at the same time, familiar – room to start a friendly conversation. It was The Hobson and Holtz Report again as we discussed a handful of highly-topical issues: Will social media will be […]

First published as For Immediate Release 84: the ‘limited return engagement’ episode on NevilleHobson.com


Media Files:
https://traffic.libsyn.com/fir/forimmed-84.mp3




Generation Z vs Millennials: There’s quite a difference

Mon, 24 Apr 2017 06:21:00 +0000

NevilleHobson.com
Generation Z vs Millennials: There’s quite a difference

For much of the past decade, Millennials has been the generation that was the comparative one whenever anyone talked about behavioural and other differences between generations in contemporary society. Not only in the cultural and consumer contexts but also in the workplace. It’s fair to say that marketers and brand managers now understand a great […]

First published as Generation Z vs Millennials: There’s quite a difference on NevilleHobson.com




Ad blocking is about to get serious

Thu, 20 Apr 2017 10:50:52 +0000

NevilleHobson.com
Ad blocking is about to get serious

The ongoing angst about ad blocking by online publishers and advertisers looks set to move to another level following reports that Google intends to include an ad blocking feature in the Chrome browser. The Wall Street Journal reports that the ad blocking feature would filter out certain online ad types deemed to provide bad experiences […]

First published as Ad blocking is about to get serious on NevilleHobson.com




One more time: A new episode of The Hobson and Holtz Report podcast

Wed, 19 Apr 2017 06:37:00 +0000

NevilleHobson.com
One more time: A new episode of The Hobson and Holtz Report podcast

In September 2015, Shel Holtz and I recorded the final episode of The Hobson and Holtz Report, a business podcast we’d presented for more than ten years. What started as a 30ish-minute show twice a week evolved over that decade into a 90-minute weekly talk show – “hefty but good” as we’d say – that […]

First published as One more time: A new episode of The Hobson and Holtz Report podcast on NevilleHobson.com