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Podcasting Used As a Business Marketing Tool by Media Publishing Giant Simon & Schuster
Podcasting has hit the book marketing world big time with the recent launch of a new podcast by Simon & Schuster. They are actually using the podcast to promote the products that they publish. This is a very innovative business marketing strategy. They are publishing 30 minute podcast shows every week.

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Business Podcast Marketing Case Study Proves Results
Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

Podcasting Monetization Strategies for Marketers
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel. Today we'll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.