Subscribe: Comments for Dutch Perspective - by Marc van Bree
http://mcmvanbree.com/dutchperspective/comments/feed/
Added By: Feedage Forager Feedage Grade B rated
Language: English
Tags:
appeared marc  appeared  arts  bree  lake city  marc bree  marc  marketing  namp conference  new  performing arts  performing  salt lake 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: Comments for Dutch Perspective - by Marc van Bree

Blog – Marc van Bree



Marketing Technology and Digital Strategy



Last Build Date: Sat, 12 Dec 2015 21:50:17 +0000

 



Must-read ArtsHacker articles to get going with Google Analytics

Thu, 03 Dec 2015 05:33:28 +0000

As I mentioned here, a few weeks ago, I presented at a National Arts Marketing Project conference panel on Google Analytics. And that ignited the writing spark again. I followed up with three articles for ArtsHacker elaborating on some of the items I touched on during the presentation. Together with some other articles found on […]

The post Must-read ArtsHacker articles to get going with Google Analytics appeared first on Marc van Bree.




How a Salt Lake City cabbie schooled us arts marketers

Sun, 22 Nov 2015 04:08:01 +0000

A few weeks ago, when I traveled to Salt Lake City for the NAMP conference, something happened. I wanted to tell you the story because it holds some good lessons for arts organizations. Well, for any business, really. After touching down in Salt Lake City, I headed over to the airport taxi stand. It was […]

The post How a Salt Lake City cabbie schooled us arts marketers appeared first on Marc van Bree.




Post NAMP conference musings

Wed, 18 Nov 2015 06:19:46 +0000

Last week I traveled to Salt Lake City to present a panel session on Google Analytics at the NAMP conference. You can see the accompanying micro site here. It was interesting to see how much has changed and yet how little has changed. Arts marketers are still figuring out new tools, but the tools have […]

The post Post NAMP conference musings appeared first on Marc van Bree.




Building a community classical music portal

Fri, 14 Sep 2012 05:27:00 +0000

Many cities and communities around the country have some kind of portal for classical music, or the arts in general. Many of these portals are funded, if not initiated, by foundations, local arts service groups, or a consortium of classical music organizations. The quality of these portals ranges from terrible to excellent, and interestingly it […]

The post Building a community classical music portal appeared first on Marc van Bree.




Marketing the arts when your budget gets cut

Mon, 23 Jul 2012 13:53:01 +0000

Going Back to Basics and Building for the Future Or how we increased the return on marketing by 68% and put an opera company back on track A little while ago, I presented a teleseminar for Opera Volunteers International about marketing on a budget. I talked about the year and a half I spent at […]

The post Marketing the arts when your budget gets cut appeared first on Marc van Bree.




Why performing arts organizations are not app-ropriate

Wed, 18 Jul 2012 15:27:24 +0000

Let me start with a simple question: How many of you have opened an arts organization’s mobile app lately? And no, it doesn’t count if you were just looking to see what your competitors were doing. Even more generally: How many apps have you used in your personal life just this last week? Email, news […]

The post Why performing arts organizations are not app-ropriate appeared first on Marc van Bree.




Marketing Automation in Performing Arts

Fri, 22 Jun 2012 20:59:39 +0000

I’m in a new industry, which means I come across different marketing approaches. I always like seeing how these new perspectives translate to the performing arts. My current industry is heavy on lead generation and marketing automation. Skip forward a little to this week, when I came across an interesting post from the TRG Arts […]

The post Marketing Automation in Performing Arts appeared first on Marc van Bree.




Building a performing arts website on no or close to no budget

Tue, 19 Jun 2012 04:36:47 +0000

While I have developed websites from scratch, when I developed a new website for Austin Lyric Opera, I chose to go with a vendor. I needed the help, the service and the security. After all, my job was marketing director, and not web developer, and the season brochure still needed to get produced and the […]

The post Building a performing arts website on no or close to no budget appeared first on Marc van Bree.




Join me for #ArtsMgtChat this Friday

Thu, 10 May 2012 16:58:25 +0000

Getting back into the blogging and tweeting habit came at the right time. I was invited to guest host a Twitter chat called #ArtsMgtChat this Friday, May 11. This chat is great initiative by Ally Yusuf, a young emerging arts leader, and had its launch on April 27 with a chat about navigating a career […]

The post Join me for #ArtsMgtChat this Friday appeared first on Marc van Bree.




ALO: final round up (complete presentation)

Fri, 04 May 2012 11:00:53 +0000

ALO: A new website and digital strategy (complete) View more presentations from Marc van Bree This concludes a brief overview of what went into a new website and new digital strategy for a performing arts organization. At the start of the season, the opera was in a precarious position. I had to work with a […]

The post ALO: final round up (complete presentation) appeared first on Marc van Bree.