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Antony Mayfield's blog



Last Build Date: Tue, 16 Jan 2018 16:44:40 +0000

 



Side by side on an AR keyboard…

Tue, 16 Jan 2018 16:44:40 +0000

With an iPhone app and a £3,000 headset you can explore a whole new way to fail at learning a musical instrument. Music Everywhere is one of those rare examples of AR that makes me think – yes, that could actually work. While Microsoft Hololens is currently an expensive way to do this, prices will...



Highlighting books for serendipity

Mon, 15 Jan 2018 07:28:51 +0000

Image: Notes in the margin of a Mallorcan noble’s book printed in 1748. Kind of like a mind map, isn’t it? When I was younger I tried briefly to keep books nice and neat, ready to display, post-use, on a bookshelf – it seemed like that was the thing to do, the way to be....



How I read

Sun, 14 Jan 2018 19:58:25 +0000

Image: Foyles in Soho, London. Following on from my post about the best books I read last year – a few notes about how reading is changing for me. Like 2016, I set a reading goal last year on Goodreads the slowly improving, delightful social network for readers of 52 books, an average of one...



The best books I read in 2017

Sun, 14 Jan 2018 19:07:29 +0000

First published on Medium. Sitting in the rear carriage of 2017 as it approached the annual terminal, I will admit to having been a little befuddled and bemused about what just happened. There were so many unexpected and hard to believe developments in the public sphere that if 2017 had been a novel I’d think...



Your all new robot typist

Fri, 12 Jan 2018 15:52:00 +0000

This is like a car crash of things I love into a single, beautifully useless gadget. Thank the gods there is no Kickstarter attached to this or I would be all in – and then slightly regretful and confused if it ever turned up. I really love the idea and the execution. It’s like something...



Do less, then obsess

Fri, 12 Jan 2018 15:36:30 +0000

Andrew Hill in the FT sees the answer to overload as simply focusing on less, in order to achieve more… Prof Hansen studied the performance of 5,000 people and discovered that those who pursued a strategy of “do less, then obsess” ranked 25 percentage points higher than those who did not embrace the practice. He...



Thinking with machines

Tue, 09 Jan 2018 17:38:14 +0000

From Ray Dalio’s fascinating book, Principles. During those terrible days after 9/ 11, when the whole country was being whipsawed by emotion, or the weeks between September 19 and October 10, 2008, when the Dow fell 3,600 points, there were times I felt like hugging our computers. They kept their cool no matter what. This...



Inventing futures we want, and some we don’t

Tue, 09 Jan 2018 16:04:05 +0000

Image: Popular Mechanics – the ciy of the future (1928) “The best way to predict the future is to invent it,” said Alan Kay, the pioneering computer scientist. In this context “invent” here means to build not just to imagine or to conjure a vision. Futures are built things, technology and humans made into new...



Low friction brands

Sat, 09 Dec 2017 11:57:36 +0000

We used to wonder about the future of advertising in brand marketing – now we are wondering about the future of brands themselves. In his book about the tech giants of the 20-teens, The Four, Scott Galloway casts Google and Amazon as threatening the very existence of traditional consumer brands: The insights into consumer behavior...



Disinformation content production

Thu, 30 Nov 2017 22:30:46 +0000

Russian disinformation factories of Russia follow the Buzzfeed content model, according to the ever-insightful digital strategist, Rob Blackie. They throw themes and formats at the wall and see what sticks, to paraphrase his jargon free interpretation of the approach. Buzzfeed doesn’t care whether listicles or explainers are there internet’s sharing drug of choice this week,...