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Preview: MicroISV on a Shoestring

MicroISV on a Shoestring

The schedule: 8 days. The budget: $60. The results: read on.

Last Build Date: Sat, 20 Jan 2018 13:33:09 +0000


Blog Hopping Servers, Be Back Shortlybingocards

Fri, 27 Feb 2009 17:25:53 +0000

This blog is getting transferred from to my own server at Slicehost.  This may result in some minor distortions as I get things working, and as DNS settings populate. Advertisements

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98, 99, 100!bingocards

Thu, 26 Feb 2009 23:57:45 +0000

Nice little milestone: Bingo Card Creator just crossed the 100th copy sold in February, for the first time.  The previous record was 93 back in October. It is also fast approaching a much more consequential milestone, but more on that later.

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Results of Native Compilation vs. Java Split Testbingocards

Tue, 24 Feb 2009 16:07:48 +0000

For the last month I’ve been testing a version of Bingo Card Creator compiled with Excelsior JET versus the standard Java one.  Half of all Windows downloaders have gotten one, half got the other.  I then have tallied when they confirm an installation (i.e. access my website through the application — for example by checking […]

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Massive Update To Stats Trackingbingocards

Mon, 23 Feb 2009 16:18:19 +0000

Well, after a few hours of work I have revamped the way BCC presents its public stats.  You can now see everything from one single, easy location: Part of what I’ve been working on recently is taxes for 2008.  This required actually paging through and entering my expenses (oh, did I mention it tracks […]

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A/B Testing Lightbox Screenshot vs. Screenshot + Download Linkbingocards

Sun, 22 Feb 2009 13:38:40 +0000

Everybody paying attention to this blog recently knows I have an unhealthy fascination with Lightboxes, particularly my new favorite iBox.  I like them because they work really well at increasing conversions, most recently in my shopping cart.  (Incidentally, guys, I went back and reset the test.  It really is about 100% improved over the old […]

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Ninety. Four. Percent. “()$#(“)bingocards

Tue, 17 Feb 2009 17:13:33 +0000

The results from the shopping cart redesign are in. Short version: Conversions increased by 94%.  I’m pretty flabbergasted.

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Someday, someday…bingocards

Mon, 16 Feb 2009 17:18:55 +0000

… I will learn to not, under any circumstances, commit any code to the trunk which is not ready for immediate deployment. Because when I do, I inevitably do “just a quick deploy to fix up that unrelated mistake” and then, boom, the lightbox on the front page silently fails for three days. SIGH. On […]

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Improving Support One Changelog At A Timebingocards

Sat, 14 Feb 2009 08:44:58 +0000

sales.rb Revision 539: Unanticipated behavior: Some customers put Registration Key into Lookup My Registration Key form.  This looks up transactions by order number and email address, thus failing to find any matching records, then informs customer to email me to find their Registration Key.  This is suboptimal. Fix: If input into LMRK form resembles a […]

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Sales Up Massively, My Guesses As To WhybingocardsRegistration IncentivesBingo Card Creator old main screenBCC 2.51 InterfaceSoft Timed Trial

Fri, 13 Feb 2009 18:11:44 +0000

I have dumb-as-rocks logic on my dashboard that straight-line predicts sales out to the end of the month.  Currently, its suggesting I’m likely to have $3,000+ sales in February.  What is scary is that number is increasing every day — i.e. the projection keeps going up because the last day’s sales beat the straight-line projection. […]

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Big Writeup About The New Cartbingocards

Wed, 11 Feb 2009 17:23:14 +0000

I wrote up approximately everything I know about shopping carts, plus everything I learned from my recent experience rewriting one, and made a proper article about it.  It ginormous.  It is also probably one of the best things I have ever written regarding my uISV, so if the topic interests you, go have a gander. […]

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