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Marketing Direct articles from

Last Build Date: Mon, 22 Jan 2018 01:44:27 -0500


Make The Best Of Postcard Printing For Business Marketing Posted By : Paul Wood

Thu, 08 Sep 2011 00:00:00 -0400

There are a number of traditional yet proven approaches that still deliver positive outcomes. One of which is the postcard marketing. One good thing about it is that modern methods also have a way of producing postcards.

Tips for Buying Mailing List from a Broker Posted By : Jason John

Mon, 29 Aug 2011 00:00:00 -0400

Procuring your mail list direct from a mailing list broker will save your business time and money in your next direct marketing campaign. Also, buying your mail list direct from a mail list broker can allow you to purchase a more targeted list that will see a higher response rate and generate more profit for your business. If you choose to buy your mail list direct from a source other than a mailing list broker, beware. Lists that are purchased from unreliable sources can cause returns from dead addresses, the use of addresses of the deceased or under aged, duplicates, inappropriate deliveries (such as home loan modification offers to people that rent apartments), and the use of incorrect names or titles.

Dentists, Get More BANG for Your Marketing BUCK Posted By : Joy H. Gendusa

Sat, 27 Aug 2011 00:00:00 -0400

Would you blindly spend marketing dollars on prospects that may or may not be interested in your dental services? Of course not. But many dentists continue to do it. Why? They don't track their marketing. If you aren't tracking the results of your marketing pieces, you are wasting your money! Tracking shows you what messages, offers and mailing lists are working and it allows you to tweak your campaigns to get the best response!

How to Build an Email List for Patients and Prospects Posted By : Joy H. Gendusa

Sat, 27 Aug 2011 00:00:00 -0400

Once you begin marketing your practice, you should start building your email list. It's definitely ok to start with a smaller list, but you must make the effort to grow your list. If you're not collecting email addresses from potential patients, you are missing out on valuable opportunities. The bigger your list, the more your email campaigns will impact the growth of your practice. With so many places and ways to acquire email addresses, there is really no reason why you can't build your list quickly.

Types of Business Mailing Lists and Strategies for your Direct Marketing Campaign Posted By : Jason John

Fri, 26 Aug 2011 00:00:00 -0400

Business direct marketing can be a great way to grow your portfolio of clients. Businesses that cater to other businesses know that these types of clients have to be dealt with differently than individual consumers. Each business has its own set of needs and business direct marketing can help you identify those companies and their needs and turn them into loyal customers.

Tips To Build A Business Mail List And Direct Marketing Strategies Posted By : Jason John

Fri, 26 Aug 2011 00:00:00 -0400

Building your own business-to-business mailing list is an important component to your online business. It can be a valuable asset to the company that cannot be purchased. Collecting an opt-in business-to-business mailing list requires a few steps. It can start from creating a squeeze page, configuring the auto-responder, and preparing follow-up letters.

Broadcast Messaging To Reach Maximum People In Minimum Time Posted By : Biswajit Dutta

Thu, 25 Aug 2011 00:00:00 -0400

In present days every organization is concerned about making their business grow and make huge profit as well maintain the good will of the organization. The most important factor for maintain it is the free flow of information and direct communication with the clients or people concerned. The marketing and sale is triggered when the organization sets up their service system to reach more and clients directly and provide important information regarding everything. Most organizations be it commercial, educational, government or any non- profit organization are now opting for virtual office service.

Different Types of Mailing Lists and Strategies for your Direct Marketing Campaign Posted By : Jason John

Thu, 25 Aug 2011 00:00:00 -0400

Using a saturation mailing list, otherwise known as a resident/occupant mailing list will allow your business to target every potential sales lead in your market area. Saturation mailing lists are not only wide reaching, but the most inexpensive to purchase of all the genres of direct mail marketing lists.

Important Points To Consider While Buying Mail Lists Posted By : Jason John

Thu, 25 Aug 2011 00:00:00 -0400

There are little qualifications to becoming a mailing list broker. And therefore, there is a big disparity between the service and price from one mailing list broker and another. It is always recommended that the mailer ask for a list of referrals. Or better yet, ask your fellow mailers who they use for their mailing list data. You're likely find a strong opinion on who to use for a mailing list broker and why. You may also want to ask how long the mailing list broker has been in business and if they specialize in one industry vertical or another. Asking the right questions will help you separate those beginner data providers from those who are experienced and dependable mailing list brokers.

The Advantages of Using Promotional Postcards for your Marketing Campaigns Posted By : Paul Wood

Tue, 23 Aug 2011 00:00:00 -0400

People often make the mistake of overlooking the benefits of postcard printing when they are thinking of the best way to market their business. This is unwise because in truth they can be very beneficial indeed. For smaller business with tighter budgets, printing an ad in the local rag is both costly and largely ineffective, yet many still focus their efforts on doing so. Not everyone will see the ad and if they do, they may forget about it and fail to act on it. There are no guarantees and the exposure is very limited indeed. There are other options though.

Postcards Can Be An Effective Business Promotional Tool Posted By : Paul Wood

Wed, 17 Aug 2011 00:00:00 -0400

Every firm needs a clever marketing campaign to position their business and their products effectively in the hope that they will gain as much attention and business as possible. In the current economic climate it is all too easy to suggest that there is a lack of money for such campaigns, but really, can a business afford not to invest in essential marketing?

Promotional Posters are an Effective Marketing Tool Posted By : Paul Wood

Fri, 12 Aug 2011 00:00:00 -0400

Posters are a great way to display information about a company and its products or services. They are a large canvas on which to display information and contact details and because of their size they can be seen from a distance or as drivers drive past in their cars. They can also be seen by a great many people because of their positioning, provided an ideal location is chosen in a busy area. Because of their popularity, more and more businesses are choosing to use posters to advertise themselves or their products and in so doing are saving considerable amounts of money as they are inexpensive to produce.

The Basics of Successful Postcard Marketing Posted By : Donald Wagner

Mon, 08 Aug 2011 00:00:00 -0400

Postcards are an exceptionally effective and cost-effective marketing format. They require no envelope, yet they frequently feature brilliant and arresting graphic designs. However, postcards must follow a few basic design and marketing rules to reach their desired audience.

Marketing Campaigns using Customized Stickers Posted By : Paul Wood

Wed, 03 Aug 2011 00:00:00 -0400

When operating on a tight budget, it is important for a marketer to be careful with their spends and not to waste money. If you are buying products to help you market your brand then make sure that you are buying quality products that won't let you down, like stickers that will fade before they even reach your customers.

Postcards An Effective Marketing Tool For Your Business Posted By : Paul Wood

Mon, 01 Aug 2011 00:00:00 -0400

It goes without saying that for a business to thrive they must have reliable customers that continue to use them on a regular basis. The most savvy business minds will want to generate more business through their already established customer base by delivering an outstanding service that their consumers will want to rave to their friends about. A clever marketer will look to use what information they have gained from their loyal consumers and apply it so that they can expand their market and generate more business. To tailor a service or a product to a particular segment of the market it is important to know as much as you can about the people that make up that segment and try to meet their needs as fully as possible.

Specialty Mailing Lists Are Very Advantageous For Direct Marketing Posted By : Jason John

Fri, 08 Jul 2011 00:00:00 -0400

Using a specialty mailing list can be a great way for your business to communicate sales, promotions, and special happenings at your business. If used correctly a specialty mailing list will expand your existing customer base and generate sales. Specialty mailing lists are available in any market imaginable. No matter what type of market your businesses product or service caters to there is a specialty mailing list available.

How To Get Maximum Value Out Of Your Residential Mailing Lists Posted By : Jason John

Thu, 07 Jul 2011 00:00:00 -0400

For companies looking to expand their customer base while saving money, residential mail lists can be the answer. Mailings that saturate more than 90 per cent of a postal carrier route and are organized in walk sequence order can qualify for a residential mail list discounts.

How To Effectively Use New Mover List For Your Direct Mail Campaign Posted By : Jason John

Thu, 07 Jul 2011 00:00:00 -0400

In general over 41 million homes in America move each year. With moving to a new home or even a new city, families need to seek out new services such as doctors, dentists, salons, cleaning services, dry cleaners, and many other service oriented businesses. Using a new mover mailing list will allow your service oriented business to target this highly receptive group.

Direct Mail Marketing To New Home Owner List Posted By : Jason John

Thu, 07 Jul 2011 00:00:00 -0400

One of the biggest groups of spenders in today's economy is the new homeowner. On average, new homeowners spend 10 times more compared with established homeowners. If your business provides a service or product that may entice new homeowners you are best to target this group of consumers with a direct marketing campaign. The easiest and most efficient way to gather information on this type of consumer group is with a new homeowner list.

How To Use A Mortgage Mailing List To Promote Your Business Posted By : Jason John

Wed, 06 Jul 2011 00:00:00 -0400

For mortgage and real estate companies struggling in today's ever-changing economy, mortgage mailing lists can be a great way to generate business and help families going through tough times. The downturn in our economy has affected big cities and rural towns, the rich and the poor, and consumers and businesses.

How To Make The Best Out Of Any Mailing Lists Posted By : Jason John

Tue, 05 Jul 2011 00:00:00 -0400

Mailing lists can be a great way for businesses that are driven by results, to see their hard work quickly pay off and their desired results achieved. Information on consumers and businesses that are ideal prospective clients is gathered and stored in a database. This database is regularly run through NCOA and stringent quality assurance procedures to ensure that it contains the most accurate information available.

Ethnic Mailing List and Direct Mail Marketing Posted By : Jason John

Tue, 05 Jul 2011 00:00:00 -0400

Targeting direct mail audiences by their ethnicity is typically done by either surname or language spoken within the household and this data is contained in an ethnic mailing list. To identify the largest number of potential ethnic audience, use an ethnic mailing list filtered surname. This method identifies the ethnicity based on the spelling of the last name. The language spoken is the households where the assimilation of the ethnicity isn't yet mostly American and the dominant language is their native tongue. The language spoke will be the small more targeted audience of this type of ethnic mailing list. Both methods of selecting ethnicity are effective and appropriate for a specific data acquisition strategy.

How Auto Dealerships Can Effectively Use Credit Score Mail Lists To Market Vehicles Posted By : Jason John

Tue, 05 Jul 2011 00:00:00 -0400

Auto dealerships use direct mail such as a credit score mailing list to advertise to their ideal audience. Typically, prescreen credit data is used to attract qualified new customers and is contained in a credit score mailing list. More than ever, auto dealerships need to qualify who they mail. There's nothing worse than attracting a potential customer to the showroom, get them interested in a new car, and then find they are not qualified for the financing. Prescreen credit data on a credit score mailing list takes care of this issue in that it identifies the only those potential prospects who will qualify for the new car financing.

How To Make A Consumer Mailing List Work Better? Posted By : Jason John

Mon, 04 Jul 2011 00:00:00 -0400

When businesses decide to use a consumer mailing list to expand their book of clientele they can spend a great deal of money and time in the production of the mailpiece to be sent. This decision can lead to a poor response to your promotion. Instead, choosing a targeted consumer mailing list that is ideal for your businesses needs is the best investment you can make.

How Auto Dealerships Can Use Direct Mail Marketing Effectively? Posted By : Jason John

Mon, 04 Jul 2011 00:00:00 -0400

Automotive products are a big business opportunity. Using automotive data lists can be helpful if your business deals with automotive owners, buyers, enthusiasts, or automotive consumers of any kind. Resident/Occupant lists are a waste of your businesses time and money, because a lot of the people on this type of list have no use or interest in what you have to offer. Automotive lists can help your sales team by specifically targeting those who are most likely to purchase your products. Automotive lists will increase the efficiency of your advertising campaigns without using up your resources.