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Comments for Marketing Babylon

Between culture and marketing, theory and practice

Last Build Date: Sun, 04 Mar 2018 20:24:40 +0000


Comment on Brand Strategy Returns to Radical Simplicity by StefanNikolovski

Sun, 04 Mar 2018 20:24:40 +0000

What’s the difference between mission, purpose and goal anyway? Also, businesses launching new brands face the difficulty building brand awareness from scratch. Much easier if they attactched the product to an established brand. On the other hand, how much differentiation can a brand withstand? Virgin is an interesting example in that domain.

Comment on Are career paths still relevant? by thenewagedad

Wed, 23 Nov 2016 16:48:56 +0000

Great article

Comment on The Apocalypse is bad for business by Uri Baruchin

Thu, 29 Nov 2012 15:10:41 +0000

Cross-posting this recently published post on my blog.

Comment on It’s good to know by Nice Brand It photos | Brandett

Mon, 03 Sep 2012 19:12:07 +0000

[...] It’s good to know ™ Image by uriba On the back of a kit-kat wrapper. Full blog post here. [...]

Comment on The 10 habits of highly creative people, applied to creative companies by Uri B.

Wed, 16 May 2012 10:03:38 +0000

That's so true. Thanks for this comment. As a bonus aside, just for you - have a look at his "flow" model and ask yourself in which "territory" the financial crisis is putting the average person. :-/

Comment on The 10 habits of highly creative people, applied to creative companies by Lisa Meekison

Tue, 15 May 2012 20:58:34 +0000

Love the way you've taken Csikszentmihalyi's work on creativity and applied it to companies: it makes a lot of sense. I was particularly struck by the idea of a creative company needing to combine energy and rest/focus. I think too many companies get stuck in a mad rush for innovation, which can seem to become a goal unto itself. Focus keeps it balanced: is it on strategy? Has one given an idea enough time to develop fully? Is it worth doing? Does it add something to the firm/the world? Also, rest - either literal, physical rest or a break from something - helps to give us the objectivity we need to balance our passion.

Comment on Marketing Plots: the search for meaning trap (and New Year’s resolutions) by Uri Baruchin

Fri, 03 Feb 2012 11:25:56 +0000

My point is that you need both "doing" and "being" to change. What I describe are organisations (and people) who'd rather reflect forever rather than do anything. Partly it's fear of failure, partly it's being too attached to the satisfying feeling pure reflection provides. (I have a longer article describing the causes and dynamic in full, but it's currently held hostage...) Incidentally, "The Learning Organisation" paradigm (how very 90's), like branding, can also be used just as another matrix to stay within...

Comment on Marketing Plots: the search for meaning trap (and New Year’s resolutions) by Hanan Cohen

Thu, 02 Feb 2012 15:18:23 +0000

What you describe are organizations that separate "doing" from self reflecting or "learning". Learning should be intentionally interwoven into the daily life of the organization. Self reflecting should be intentional, insights that are collected from self reflection should be published and management should be open to accept feedback from all the stakeholders.

Comment on Focus groups – just not a predictive tool by Focus Group Fou-Fou « NEWLOGIC

Thu, 10 Nov 2011 04:25:47 +0000

[...] Group Fou-Fou Uri Baruchin blogs about the proper use of focus groups in response to a Seth Goding blog "But The Focus Group Loved [...]

Comment on The hidden treasures of Amazon 1-Star reviews by Matt Woods

Fri, 24 Jun 2011 10:23:21 +0000

Hilarious. The fine line between genuine stupidity and insightful sarcasm is a rich seam to mine for laughs!