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SEO Australia





Updated: 2017-12-10T19:08:21.259-08:00

 



Secrets to SEO Success

2007-03-26T06:34:16.140-07:00

# Research Your Keyword Phrases.
Invest the time and do your research. What do users type in the search engines when looking for services or products on your site. We use a few tools such as WordTracker, Keyword Discovery and Overture’s Keyword Selector tool among others to find out what keyword phrases are best to target. Never assume you know which keywords to target until you do the research. I guarantee you will learn something about your business and your target audience when you do. Finding a keyword you didn’t realize was being searched on can add visitors and increase conversions.
# Design an SEO-Friendly Website.
As much as Flash can hurt a site for rankings there are other things to be aware of, such as: sparse text, poorly written code, javascript on your pages, 404 errors, using graphics instead of text, javascript navigation, deeply nested pages and pages that can’t be found by clicking a link are just a few. Make sure a someone with SEO knowledge with the site design and build. While later is better than never, ideally you want the SEO consultant to work with the designers and programmers.
# Write Unique Page Titles.
It is critical that every web page on your site have a different and unique title. It is the most important part of your web page when search engines are determining your web page message and ranking. This is easy, so be sure to do it.
# Write Focused Content.
This may appear to be simple common sense, but too often a web page will try to be too many things and dilute its true message. Each thought, theme or topic should have its own web page. If you sell dog products, then a page for each category would be needed. Dog toys would be a major category with its own page, but chew toys would be a new page and so on. You wouldn’t mix chew toys and dog bedding. The search engines want to see a focus so they know what to rank your web page for as well as where to rank your web page.
# Insert Keywords.
If you have written a descriptive and keyword-rich title it follows suit that your page content is also going to have keywords throughout. Write for humans, but keep in mind the search engines. You don’t want to overdue it, but you do want your page theme to be evident. List your keyword phrase in your titles, headers and content and the search engines will know reward you with higher visibility.
# Build Keyword-Rich Links.
There is nothing more important for the high ranking success of your site than strategic link building. And with that said, there is nothing more important than choosing the right text to link to your site. If your company name is “Big Oak Studios” and you are an SEO company then you better be sure to request any links pointing to your site have similar terms such as SEO, company, firm, search engine optimization, marketing, Internet somewhere in the links. Let the link state your business, not your web address or company name.
# Find Quality Links.
Since acquiring links is the most important off-site task you can do, then it would reason you should do it right. While having a large number of links is important, making sure they are quality is tantamount to your site’s success. This is especially true in high competition areas. Quality links from sites with authority (popular and trusted sites) carry more weight. One link from an authority site can be worth a hundred or more low-quality sites.



How To Choose A Search Engine Optimisation Company

2007-03-24T02:41:40.601-07:00

After having worked in the search engine optimization / placement and general marketing fields since 1998 to improve my own organization’s search engine rankings, immersed in the occasionally overwhelming and time absorbing process of hiring some of the most well known SEO firms around, I’ve learned a bit about the practice of building businesses through the medium of organic or natural search engine placement. I’ve also learned what questions are important to politely ask, and not to ask, before taking a stroll down the yellow brick internet superhighway hand in hand with a third party SEO marketer. Search Engine Optimization Philosophy This is arguably the most critical factor when deciding which company to work with to improve your online business or brand identity. Employing a search engine marketing or placement company that only utilizes ethical search engine optimization techniques or “white hat” methods will ensure that you minimize the potential risk of being dropped, removed, penalized, deleted, or banished from the search engines. Nobody enjoys waking up glassy eyed to the unfortunate reality of being “Google sacked” for breaking or bending the search engines’ implicit rules or explicit terms of service. Search Engine Optimization Methodology / Specific Expertise Can your expert SEO Company only optimize static websites constructed in basic HTML? An upstanding SEO company will have experience working with websites in all the common programming languages and technologies, PHP, ASP, ASPX, HTML, Cold Fusion, Flash etc. Does your SEO Company have experience optimizing both static and dynamic websites? Can your SEO Company optimize using various e-commerce packages and interfaces such as Monster Commerce, Yahoo Stores, OS Commerce, Storefront.net, Volusion? Depth Of Optimization / Piecemeal Services The most basic search engine optimization companies around don’t actually perform search engine optimization at all- they are merely submission services which either manually or automatically submit your site to various search engines or directories. Submission companies are typically very inexpensive since no actual coding, linking, or content development takes place on your actual website. Typical pricing runs around $19.95 to $399 per month for these submission type services. A mid level optimization company gets their hands more firmly on the marketing handle by editing code, analyzing keywords, building links, and adjusting / writing fresh content for your site. They also may do a pinch of off-site optimization, such as press releases, article submissions, and blog writing. Typically, firms of this middle level range charge between $399 and $850 per month. The highest level search engine placement firm performs the duties described for mid level optimization companies, but also is responsible for conversion tracking and analysis. The emphasis on off-site optimization is also much greater and time consuming. This means that high level optimization firms are essentially responsible for discovering what is working and what is not working throughout the entire customer experience - from initial search through conversion. More man hours per month also means a higher fee that search engine firms must charge to cover their costs. The usual pricing range for these firms’ are $850.00 all the way up to $10,000 per month, but on average, you’ll be looking at fees above the $1,000 a month range. A piecemeal marketing company is one that treats various parts of an optimization campaign as separate entities. For example, an optimization company may charge distinct fees only for “linking” or “content construction.” This piecemeal approach can be detrimental. Successful optimization is the synergy of multiple efforts on multiple fronts, sometimes simultaneous, and sometimes in succession. Piecing together different aspects of an optimization campaign typically reaps poorer results than a comprehensive strategy. System Of Evaluation / Reporting The majority of search e[...]



SEO Friendly Navigation

2007-02-26T05:30:28.685-08:00

A good website provides easy navigation, so that the site's visitors can easily find what they are looking for within the website. Do not create a twelve levels deep hierarchy, regardless how large your site is. You lose audience (visitors as well as spiders) with every hop to a large degree. Define logical nodes in few hierarchy levels, and offer cross-links to related topics where it makes sense.

If you can, go for menu bars on the top left side, which should include global navigation elements like site maps, search forms, contact forms, and the root and category index pages as well. Add more navigation bars as the user goes deeper into the site. Provide links to the most important sections at the top and bottom of each page, along with a path to the root where each level is a stand-alone link. Search boxes should use the GET method, predefined searches for popular topics spread as links are useful for users and crawlers as well. Whatever you do, make it simple, consistent, and logical.

Easy navigation implies fast page loads, so dump your buttons and go for text links instead. Considering keyword relevancy, a text link is a stronger vote for the linked page. With an image link, you have the ALT and TITLE attribute stuffed with text explaining what the linked page is all about. With a text link you can use the keywords as anchor text, what counts more because it's visible to surfers before they do a mouseover. The ideal internal link looks like


keyword-phrase


Create themed sitemaps, each with no more than 100 links, which are linked from the root index page and related category pages. Do not rely on navigation by combo boxes, DHTML menus, or other fancy stuff which is pretty useless for most users and totally useless for search engine crawlers. Do not use frames, especially not for navigation.

As a tweak addressing crawlers and savvy users, you can put one or two lines with keywords in small but visible fonts, linked to related site maps, category index pages, and pages deeper in the hierarchy, at the bottom of your pages.



SEO Consulting Australia

2007-02-26T04:52:00.466-08:00

SEO consulting is essential technique for online business Australia

As far as search engine consulting is concerned, Present SEO Trends to provide all the methods and techniques that help the clients to achieve their targets on time.

Publicity and promotion is what every Australian business owner wants, even if it is an online business owner. Without this, no business can establish a firm stand in the Australia market and search engine consulting is concerned with adopting profit venturing methods for the purpose of driving maximum number of traffic to the online site.

Along with search engine consulting, search engine optimization help is also provided that includes the content management. The importance of content is such that it has the ability to influence and give a form to one's thoughts. If the products and services are not defined in a suitable manner, then the entire sense of the message goes indistinct. It is here that our content management service is valuable for site owners specially in Australia. Professionals know that it is the content which is going to convince visitors, so that they can opt for the client's products and services.

Australia Social media optimization, website designing, web hosting and many other services can be opted here. After all, it is the client satisfaction what is of more concern to the professionals. Providing effective and beneficial search engine consulting services is the sole aim of our Search Engine Marketing.



29 Bad Ways to Build Links

2007-02-26T01:41:24.277-08:00

Here are a few link buiding methods that may destroy your brand or get your site banned/penalized/filtered from major search engines, or both. Directories Submit your site to 200 cheesy paid directories (averaging $15 a pop) that send zero traffic and sell offtopic run-of-site links.Forum SpamList 100 Web sites in your signature file. Exclusively post only when you can add links to your sites in the post area.Post nothing but "me too" posts to build your post count. Use in combination with a link-rich signature file.Ask questions about who provides the best [WIDGET], where [WIDGET] is an item that you sell. From the same IP address create another forum account and answer your own question raving about how great your own site is.As a new member to various forums, ask the same question at 20 different forums on the same day.Post on forum threads that are years outdated exclusively to link to your semi-related website.Sign up for profiles on forums you never intend on commenting on.Blog SpamInstead of signing blog comments with your real name, sign them with spammy keywords. Start marketing your own site hard on your first blog comment. Add no value to the comment section. Mention nothing other than you recently posted on the same subject at _____ and everyone should read it. Carpet bomb dozens of blogs with this message.Say nothing unique or relevant to the post at hand. Make them assume an automated bot hit their comments.Better yet, use automated bots to hit their comments. List at least 30 links in each post. Try to see if you can hit any servers hard enough to make them crash.Send pings to everyone talking about a subject. In your aggregation post, state nothing of interest. Only state that other people are talking about the topic.Don't even link to any of the sites you are pinging. Send them pings from posts that do not even reference them.Garbage Link ExchangesSend out link exchange requests mentioning PageRank.Send link exchange emails which look like an automated bot sent them (little or no customization, no personal names, etc.).Send link exchange requests to Matt Cutts, Tim Mayer, Tim Converse, Google, and Yahoo!.Get links from nearly-hidden sections of websites listing hundreds or thousands of off topic sites.Spam People in PersonGo to webmaster conferences and rave about how rich you are, and how your affiliates make millions doing nothing.Instead of asking people what their name is, ask what their URL is. As soon as you get their URL ask if they have linked to your site yet and if not, why not.Be PersistantSend a webmaster an alert to every post you make on your website.Send a webmaster an email every single day asking for them to link to your website.Send references to your site to the same webmaster from dozens of different email accounts (you sly dog).If the above do not work to get you a free link, offer them $1 for their time. Increase your offer by a dollar each day until they give in.Getting Links by Being a JerkEmulate the RIAA. When in doubt, file a lawsuit against a 12-year-old girl. (Failing that, obtain bad press by any means necessary.)Steal content published by well known names. Strip out any attribution. Aggregate many popular channels and just wait for them to start talking about you.Send thousands of fake referrals at every top ranking Web site, guaranteeing larger boobs, a 14-inch penis (is that length or girth?), or millions of dollars in free, unclaimed money.Wear your URL on your t-shirt. Walk or drive your car while talking on a cell phone or reading a book. When you run into other people say "excuse you, jerk".Spill coffee on people or find creative ways to insult people to coax them into linking at your site.Sue other webmasters for deep linking to your site. Well, this is more "hilariously dumb" than it is a "bad linking practice". [...]



71 Goodways to Build Links

2007-03-01T01:36:16.972-08:00

Love for Lists Build a "101 list". These get Dugg all the time, and often become "authority documents". People can't resist linking to these.Create 10 easy tips to help you articles. Again, these are exceptionally easy to link to.Create extensive resource lists for a specific topic (see Mr Ploppy for inspiration).Create a list of the top 10 myths for a specific category.Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an "authority".)Developing Authority & Being Easy to Link AtMake your content easy to understand so many people can understand and spread your message. (It's an accessibility thing.)Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.PPC as a Link Building ToolBuy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.News & SyndicationSyndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.Track who picks up your articles or press releases. Offer them exclusive news or content.Trade articles with other webmasters.Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.Write about, and link to, companies with "in the news" pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + "in the news"].Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links.Directories, Meme Trackers & Social BookmarkingThis tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.Submit your site to paid directories. Another oldie. Just remember that quality matters.Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.If you create something that is of great quality make sure you ask a few friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more bloggers will see your site, and potentially link to it.Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site.Join the Better[...]



Learn The Seo Basics

2007-02-23T22:24:54.984-08:00

Learn The Seo Basics Guidelines For Your Online Website: "It is not very difficult to understand Search Engine optimization and yet it is very important. There are some things that you can do to help your site do better on the Search Engines.

When you are getting started with Search Engine optimization you really should not worry about all of the jargon that is used. The point here is to make things simpler so that Search Engines will like your site better.

There is a pattern and a reason to everything that a Search Engine does. Even if you are unable to understand the complex algorithms, there are still patterns there. You just need to be willing to keep your eyes and mind open in order to look for the patterns.

It is going to take some effort if you want to be good at Search Engine optimization but it really is quite basic. In order to have a successful Search Engine campaign you just need to follow the rules that apply to all web sites.

Search Engines always do their best to provide their users with anything that is relevant to their search. However, most Search Engines do not move the good sites to the top but they do push the bad sites to the bottom in hopes that the good sites will rise to the surface. Of course, content really is king and it will easily provide you with good rankings as long as it is "



The facts about Searches and Searchers

2007-02-22T22:13:45.851-08:00

The study looked at more than 57 million search engine visits on Google, Yahoo and MSN and showed a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites for pay per click compared to a conversion rate of 3.13 percent for organic search results during the same timeframe.This might not be a small differance if the searches are very less. But the Number of Searches searches increasing day by day as per search engine statistics.Those Internet users who are unemployed stop looking at search results after tfirst page more than full-time or part-time employees - 44.3% of unemployed people who responded said they don’t review more than the first page of search results. 56.7% of respondents said they usually use the same search engine with 30.5% who have several favorite search engines (87.2% cumulative), and just 12.8% who use different search engines for different types of searches.56.3 % of respondents said they used search engines at least once a day. 35.1% responded that they used search engines at least once a day, with another 21.2% responding that they used search engines 4 or more times a day. Adding those who use search engines multiple times a week (22.7%) our cumulative total reaches 79.0%. From these figures the iProspect Survey Search Engine User Attitudes Survey indicates that search engine usage is a frequent, rather than infrequent, activity – and that this user sampling was familiar with the search engines and viewing search engine results.81.7% of respondents will try a new search if they aren’t satisfied with the listings they find within the first 3 pages of results.52.2% of homemakers who responded said they don’t review more than the first page of search results. They don’t review more than the first page of search results before moving on to another search engine or re-launching a modified search using the same search engine. Compare this to selected other professions identified: 40.0% of educators, 38.2% of IT/MIS professionals, and just 27.2% of students – all of whom were willing to dig deeper into search results than homemakers.49.3% of respondents have installed at least one of the search toolbars from the major search engines: Google, Yahoo! and MSN.Females dig less deep into search results than males - 15.2% more females abandon their review of search results after the first page than males do.The older the Internet user the more he/she will stop looking at search results after the first page - 49.4% of Internet users over the age of 60 who responded said they don’t review more than the first page of search results.Females dig less deep into search results than males - 15.2% more females abandon their review of search results after the first page than males do.Users of Google and Yahoo! find natural (“organic” or “algorithmic”) search results to be especially relevant to their searches - 60.8% of respondents who use Yahoo! and 72.3% of respondents who use Google picked a natural search result as the one they found most relevant to a sample query.Search engines users find natural (“organic” or “algorithmic”) search results to be more relevant to their searches - 60.5 % of respondents picked a natural search result as the one they found most relevant to a sample query.Users of MSN find “paid search advertisements” to be more relevant to their searches - 71.2% of respondents who use MSN picked a paid search advertisement as the one they found most relevant to a sample query.Users of AOL find natural (“organic” or “algorithmic”) search results and “paid search advertisements” to be equally relevant to their searches - 50.0% of respondents who use AOL picked a natural search result and 50.0% of respondents picked a paid search advertisement as the one they found most relevant to a sample query.Women find paid search ads more relevant t[...]



Link Partners

2007-07-13T04:24:24.010-07:00

#1 Free Link Exchange Directory On The Web - Link MarketHave you ever tried to exchange links, swap links, or trade links? Was it hard? Use link market instead; - it is easy to use, free and very smart. It will save you hours of work.Clicks4you Web ServicesClicks4you - seo tools, promotion, submission and optimization.Cumulus Website Design And SeoCumulus computer services specialises in affordable and accessible website design incorporating organic search engine optimisation for individuals, small businesses, clubs and organisations.Prevent Alzheimer's DiseaseOffering a wide variety of articles relating to alzheimer's disease including diagnosing, treatments, home care, nursing home facilities, support groups, reasearch and finding a cure, early alzheimer's, and other related information.http://www.world66.com/member/australian_seo_exp/Fine Selection Of Christmas Ornaments At Bargain PricesOur christmas ornaments will add a touch of beauty to your christmas tree this holiday season. our elegantly detailed christmas ornaments feature santa, snowmen, angels, snowflakes, and even a nativity scene. You will also love the discount prices.Unique Picture Frames At Great PricesOur picture frames would make a lovely addition to your home decor. Our unique picture frames include classic and photo frames for wedding, school photos, baby, teen, and family. We have a wide selection of discount picture frames to choose from.Www.gvsgopalarao.blogspot.comModern review on ancient philosophy, indian philosophy, teachings of great saints and how to get benefit from them to this age. Most useful information for personal gain and growthChristmas Decorations At Discount PricesOur christmas decorations will give your home that special warmth during the holidays. our exquisitely designed and unique christmas decorations will put your family in the yuletide spirit. We have a huge selection of finely crafted decorations.Bargain Priced ClocksOur clocks would grace any wall, desktop, or mantle. Our huge selection of discount priced clocks are articulately crafted and uniquely designed. Our decorative clocks include antique look clocks, desktop clocks, kitchen clocks, wall clocks and more.Internet Marketing SeminarThe no. 1 internet marketing seminar with 1000% money back guarantee and 6 months post support to make sure you succeed.Discount Priced GiftsHome 'n gifts is a one-stop shop for all your household and gift giving needs. They carry a large selection of housewares, giftwares, home furnishings, home decor, collectibles, garden, jewelry, toys and tools.Bands Magicians Jazz Wedding MusicBands, entertainment and jazz musicians are available at perth professional entertainment services. Contact one of the friendly staff at perth professional entertainment services or visit www. Ppes. Com. Au for more information on bands magiciansHolidays And Travel To Australasia And OceanaInformation on holidays and travel in australasia. Get the best deal on your flight, hotel, or holiday in australia and new zealand.Celtic Fringe. Unusual And Fantastic Gifts!Celtic, gothic, magical and mystical products, replica historical weapons, coats of arms, surname history, genealogy, gourmet food, caviar, foie gras, truffles, books, tattoo art, celtic music, brooches, earrings, bracelets and much more!Software For Windows At Softdll.comLarge archive of freeware, shareware, and trial software for windows. Govans Motorhome HireGovans motorhome rentals specialise in australian campervan and motor home holidays. With an extensive fleet of quality vehicles, excellent service and affordable rates, govans have built a reputation as one of the leading campervan holiday providersApartment Movers, Furniture Movers - Moving CompanyFind professionals movers in you area. Find a moving company near you. Let the experienced movers take care of you on your moving da[...]