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Analytics – Natural Search Blog



Thought leaders in search engine optimization weigh in with the latest SEO news and commentary



Last Build Date: Tue, 10 Oct 2017 17:48:23 +0000

 



Social Media Measurement

Mon, 05 Oct 2009 15:50:21 +0000

Measuring social media will help you better understand what works, which social media venues perform for you, and provides an important metric to factor into cost analysis. Once you have pulled together your social media marketing goals, you need to lay down how you are going to measure the impact of your social media marketing […]

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New Google Analytics still poor experience

Wed, 01 Aug 2007 19:28:23 +0000

Back in May I gave the new Google Analytics design a negative review, primarily because it made it impossible to view at a glance how many people in what area of the world are viewing your site. I’d also panned it for making one unable to view both Page Views and Visits together simultaneously. Despite […]

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comScore Report Likely Misses Large Internet Segments

Wed, 25 Jul 2007 13:56:10 +0000

comScore released a list of Rankings of Top Worldwide Properties last week, but there’s likely a large segment of internet usage completely missed by their methodologies. I recently blogged about how Domainers Can’t Get No Respect (a followup piece to my 2nd installment of “Domaining & Subdomaining In The Local Space“), because they haven’t had […]

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Domainers Can’t Get No Respect

Wed, 11 Jul 2007 07:46:19 +0000

Last week the second part of my “Domaining & Subdomaining in the Local Space” pubbed on Search Engine Land, and I’m particularly pleased with it, although my friends can deservedly kick me around a bit for writing articles too long. I did quite a lot of research for the two-part series, most particularly for this […]

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Where’s the Google search result?

Mon, 09 Jul 2007 16:19:35 +0000

I had a client ask me the other day where his traffic was coming from, since he couldn’t find his listing in the top few pages of search results for a keyword that was showing up in his analytics reports. The analytics system had reported that he’d received a number of visits from users who’d […]

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New Google Analytics UI – A Downgrade

Fri, 18 May 2007 18:28:00 +0000

Google Analytics is updating their user interface and report presentation, and just as I feared, some of it is a downgrade in usefulness. I’ve been using metrics/analytics packages for ages now. At my old company many years ago, I helped set up and use NetGenesis NetAnalysis product to generate reports from our log files. We […]

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