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Virtual Impax

Social Media Marketing: Old school sales strategies don't work here.

Last Build Date: Tue, 12 Dec 2017 19:12:21 +0000


The Importance of Search in Visual Content Marketing

Tue, 06 Sep 2016 13:31:27 +0000

An email to a colleague began an unexpected journey.  I began searching for a quote source and ended up writing a blog post on the importance of search in visual content marketing. The role of images in Content Marketing is to bring visitors to your site.  Why include images? Because content which features relevant images […]

When Email Newsletter Message “Success” Leads to Failure

Wed, 02 Oct 2013 20:57:30 +0000

Taking old school direct marketing tactics and applying them without alteration to email is a popular practice that is doomed to fail.  Applying the old school tactics without considering the change in media will lead to a never ending cycle of “successful” email-marketing newsletters that fail to convert as effectively as they should. I wrote […]

Question #56: Should I blog?

Tue, 03 Sep 2013 13:47:21 +0000

“Always do your best. What you plant now, you will harvest later.  Og Mandino” James Altucher is an investor, programmer, author, and serial entrepreneur who recently shared his  “Ultimate Cheat Sheet to Starting and Running Your Own Business.”  It’s presented like an FAQ for people who want to start their own business. Probably the most powerful tip […]

Old School Sales Strategies Don’t Work Anymore!

Mon, 26 Aug 2013 16:19:08 +0000

“Nothing happens until somebody sells something” Like many newly minted college graduates, when I crossed the finish line and collected my BS degree (pun definitely intended) with dual majors in Marketing and Economics, I quickly discovered that my degree was not what I thought it was.  I thought it was the key to success and […]

The importance of targeting your audience

Tue, 23 Apr 2013 15:28:53 +0000

I’m constantly prattling on around here about the importance of targeting your audience and there is no way for me to overstate the importance of this principle. Targeting your audience is part of the foundation for the success of your business. You can have the best product – the best service – the best solution […]