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Local Search – Natural Search Blog



Thought leaders in search engine optimization weigh in with the latest SEO news and commentary



Last Build Date: Tue, 10 Oct 2017 17:48:23 +0000

 



Check Out New Google Maps Labs Features

Fri, 26 Mar 2010 19:10:45 +0000

Many Google Maps users may have missed the recently added button, allowing users to opt-in to try out some of the Google Maps Labs beta features. The Labs options can be accessed via the new little icon button found in the upper right of the user-interface, if you’re logged-in to your Google account: The new […]

The post Check Out New Google Maps Labs Features appeared first on Natural Search Blog.




Guerilla Marketing & Google Maps

Mon, 01 Feb 2010 22:51:13 +0000

My article on “Six Odd Tactics For Getting Ads Into Google Maps” posted today on Search Engine Land, and I believe many of my regular readers should find it moderately entertaining. The piece covers how some elements of guerrilla marketing have found their way into some Google Maps advertising patents, and also how some others […]

The post Guerilla Marketing & Google Maps appeared first on Natural Search Blog.




Google Maps Should Consider A Canonical Phone Number Tag

Mon, 28 Sep 2009 13:01:34 +0000

Google Maps, local search engines, internet yellow pages and other online business directories often receive biz listing info from a great many sources and must merge it together (see my description of this in Eric Enge’s interview with me). When this happens, loads of variations in the business’s name, address and even phone number can […]

The post Google Maps Should Consider A Canonical Phone Number Tag appeared first on Natural Search Blog.




Quova Awarded Patent for Improved Geotargeting

Tue, 28 Jul 2009 15:35:22 +0000

Quova recently announced that they were awarded a patent for various methods which improve geotargeting accuracy and capability. My understanding is that Quova has been using these methods for quite some time already, prior to receiving the patent. Here’s Quova’s description of the innovations: “Quova’s newly added patent describes a method for determining the geographic […]

The post Quova Awarded Patent for Improved Geotargeting appeared first on Natural Search Blog.




Is Verizon Responsible for Idearc’s Bankruptcy?

Mon, 22 Jun 2009 18:39:37 +0000

My op-ed piece, “Idearc’s Chapter 11 Bankruptcy: Who’s Really Responsible?” published today on Search Engine Land, and in it I put forth my position that Verizon is responsible for spinning off the company with an unreasonably huge debt load, and the people ultimately paying the bill are the stockholders. I describe in the article how […]

The post Is Verizon Responsible for Idearc’s Bankruptcy? appeared first on Natural Search Blog.




Town Changes Name For Better Google Rankings

Fri, 27 Feb 2009 00:38:29 +0000

This is just too cool to pass up mentioning in local search news: a town in Europe has decided to change it’s name in order to get better rankings in Google! The town of “Eu” in France has been edged out of search rankings for the term, since other pages about the European Union are […]

The post Town Changes Name For Better Google Rankings appeared first on Natural Search Blog.




New Print Yellow Pages Usage Stats from comScore-TMP Study

Thu, 09 Oct 2008 19:12:37 +0000

TMP Directional Marketing and comScore announced their annual joint “Local Search Usage Study” today, and there were some interesting statistics: Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%). 1 out of 5 local business searchers with an Internet-accessible […]

The post New Print Yellow Pages Usage Stats from comScore-TMP Study appeared first on Natural Search Blog.




Local Search & Social Media Company Praized Worth Watching

Fri, 05 Sep 2008 15:53:11 +0000

Praized, a startup that offers a social media app targeted to locally-oriented blogs and sites, is well worth watching. The app allows blogs to easily provide their constituents the ability to rate local businesses, and display the ratings alongside the traditional directory info of biz name, address, and maps. (click to enlarge) (Try out their […]

The post Local Search & Social Media Company Praized Worth Watching appeared first on Natural Search Blog.




Decider Enters Local Search

Thu, 28 Aug 2008 19:21:10 +0000

Humorous faux-newspaper, The Onion, has launched a new local directory site called Decider in beta. While The Onion is famous for its satirical “news” articles, Decider is a decidedly serious guide intended to complement their other offerings like serious classifieds and the A.V. Club (The Onion’s arts and entertainment site). Decider brings local business listings […]

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Orion Panel: Tech & Info Giants – 3rd Keynote at SES San Jose 08

Tue, 19 Aug 2008 23:56:49 +0000

The Orion Keynote Panel, “Technical & Information Giants”, touched on fairly broad topic areas this afternoon at the Search Engine Strategies conference in San Jose. Speakers included Matt Cutts (Google Engineer), Rich LeFurgy (Partner, Archer Advisors), Kirsten Mangers (Co-Founder & CEO, WebVisible), Robert Scoble (Managing Director, FastCompany.TV), Danny Sullivan (Editor-in-Chief, Search Engine Land), and Tim […]

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