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Brandon Hopkins' Reputation Management and SEO Blog

Reputation management and SEO experiences, tips, ideas and thoughts.

Last Build Date: Thu, 08 Sep 2016 23:16:06 +0000


How to Set Pricing for Reputation Management and SEO

Wed, 03 Aug 2016 22:18:11 +0000

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How to Create a Positive ROI in Reputation Management

Thu, 09 Oct 2014 21:10:13 +0000

Reputation management is typically seen as a sunk cost. That means the money spent is done and gone. While that’s always true, what if that sunk cost could be converted to a marketing cost (or investment) and generate a positive return on investment (ROI)? This is something that I give a lot of thought to. […]

Judge: Yelp Can Legally Extort Small Businesses, Wait What is Extortion?

Wed, 08 Oct 2014 22:49:11 +0000

In a somewhat shocking ruling, the Ninth Circuit Court of Appeals has ruled that Yelp can now legally extort small business owners, they just haven’t read the definition of “extort” recently. Here are a few quotes from the full court documents. threatening economic harm to induce a person to pay for a legitimate service is […]

What Metrics Matter in Reputation Management?

Wed, 08 Oct 2014 20:46:49 +0000

I talk to a lot of people about reputation management and many people and businesses have been tricked and misled by expensive reputation management companies. Find out how below: 1. We will place content on your behalf each month. Content will obviously be created each month of your behalf. This is a given. Every reputation management […]

No Monthly Payments for Reputation Management? Flat Fee Reputation Management Services are here!

Tue, 07 Oct 2014 22:03:57 +0000

One of the first questions that I’m asked when talking with a client is “How much is this going to cost?” That’s a loaded question! Monthly Fees Every reputation management company that I know of charges in the same way, “setup/startup” fee and then monthly payments. Many companies will set a loose timeline of 6-12 […]

Reader Question: What is PR?

Thu, 13 Jun 2013 19:24:49 +0000

Short question from a reader: What is PR and what does it affect? Thanks for the question.  Page Rank (PR) is a metric that Google created.  PR is a valuation of all of the links coming into a site.  Google looks at and analysis the links pointing to a web page then gives that page […]

Career in Reputation Management

Mon, 29 Apr 2013 21:10:50 +0000

I recently received a question from a long time commenter. I have noticed that you’ve been getting more involved in reputation management. How would I start a career in reputation management? That’s a good question and one that I definitely feel qualified to answer since I recently (in the last couple of years) have been […]

Do It Yourself (DIY) Reputation Management?

Wed, 03 Apr 2013 16:30:47 +0000

Yesterday I received a phone call from a man who had been arrested and acquitted on charges against him.  He explained his situation and how he was in the wrong place and looked similar to someone the police were looking for. Regardless of his innocence in the matter, two local newspapers picked up the story […]

What is Reputation Management?

Fri, 22 Mar 2013 22:22:52 +0000

Reputation management is a process to remove negative information about you or your business from the first page of a search engine. Since has the majority of searchers, I focus on moving your site off the first page of Google. Your online reputation management (ORM) is very similar to your reputation in real life.  […]

Where Should I Put My Cash or Liquid Savings?

Fri, 19 Oct 2012 16:33:58 +0000

In the past I’ve written about what you would do if you had $100k to invest online.  The answers in comments as well as the emails I received were really interesting. Today I want to discuss (please leave a comment about your opinion) what to do with liquid savings. If you’re not funding your Roth […]