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“The Drawing”: A Christmas Tale Brought to You by BETC Paris and Manor

Fri, 17 Nov 2017 20:17:59 +0000

National

Fun premise for this Christmas spot from the Manor department store.

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Weta Workshop's 'Blade Runner 2049' Miniatures

Thu, 16 Nov 2017 20:12:09 +0000

National

VFX at its current pinnacle.

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Chicago's ORA Interactive Expands into Denver

Thu, 16 Nov 2017 17:08:46 +0000

Local

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ORA Interactive, an award-winning user experience and digital product studio and part of The Escape Pod Group, announced that is expanding into the Western U.S. with a presence in Denver, Colorado. The strategic move builds on ORA Interactive’s growth in Chicago.

“Since 2009, ORA has been entrenched in the Chicago tech scene and we are excited to join the Denver tech community as thought leaders in mobile and emerging technologies. We hope to meet and strengthen our relationship with local technology leaders and like-minded entrepreneurs. Denver is one of the largest and fastest-growing metro economies in the U.S. and it syncs up perfectly with our culture and entrepreneurial spirit,” said ORA Interactive’s Chief Technology Officer Andre Sugai,

Sugai who will lead the Denver office, was recently chosen to serve as one of 50 delegates in Denver Start-up Week’s inaugural Ambassadors Program in September.

ORA has built more than 300 native mobile apps, web apps, and Internet of Things products for large companies and start-ups alike. The studio, whose client roster includes Allstate, Fooda, Canon, Bunker Labs, McKesson and InterPark, has achieved over 80% year-over-year growth and services 1 in 6 Fortune 500 companies headquartered in Chicago. ORA has always been an active supporter of the startup community, launching ORA Ventures, a seed stage startup accelerator helping numerous ventures build products and raise funding, co-founding Chicago's strategic tech alliance, Ensemble and mentoring at Chicago Techstars.




Denver's Superior Ink is on an Important Mission

Wed, 15 Nov 2017 20:13:01 +0000

Local

Sustainably focused apparel printing and design company, Superior Ink Printing, is on a mission with 10 other companies to create change in the apparel industry that's become one of the leading contributors to human exploitation and environmental pollution. Through their Allmade Apparel, they're looking to break this cycle.

Superior Ink sources, dyes and mills all of their materials in the USA and sews the fabric in Haiti to provide a living wage to help with orphan prevention. There are three recycled plastic bottles in each tri-blend t-shirt. They use use modal — a cleaner alternative to rayon. And their tri-blend shirts use organic cotton, instead of using fibers like industrial cotton, which is often grown in regions with minimal regulations.

That's enough to motivate us to work with them.

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Boulder's Vermilion Launches “Gather Round” Campaign for 34 Degrees Crackers

Wed, 15 Nov 2017 19:45:37 +0000

Local

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The 34 Degrees Crackers brand has grown to be a defining player in a new premium food category, despite relatively low brand awareness. To drive their next wave of growth, Vermilion needed to shift the habit that crackers are a low-involvement item, often left unplanned up to the moment of shopping. So, they set out to inspire hostesses who find joy in gatherings where bringing people together is a part of their reputation and identity.

Vermilion’s “Gather Round” digital campaign positions 34 Degrees Crackers to be the unique, perfectly imperfect, round crackers that go with your unique gathering. “Gather Round” features the vibrant “personality” of hosts and guests, illustrated by Dutch artist, Bodil Jane. Artfully collaged together with recipe photography and welcoming language, the campaign shines a spotlight on the flavor offerings of 34 Degrees Crackers — savory to sweet, naked or topped — and on the host who serves them, as well as the kaleidoscope of guests she entertains.

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Credits:
Art Directors: Amy Hayes, Karen Chin, Kevin Bonner, Jake Marty
Copywriters: Kristi Fisher, Sarah Halle
Strategists: Thad Napp, Charity Sevian
Illustrator: Bodil Jane - Folio Art
Photography & Animation: Rook Takes Queen
Food Stylist: Victoria​ ​Escalle
Account Stewardship: Susan Touchette Aust, Vanessa Rathbone




Deadpool’s “Wet on Wet” Teaser

Wed, 15 Nov 2017 19:31:58 +0000

National

This ride is just getting started.

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Uber Unlocks Cities

Tue, 14 Nov 2017 20:48:14 +0000

National

Uber's launched a campaign in South East Asia to dramatize the overcrowding of streets and offer their ride-sharing option as a solution. Agency: Forsman & Bodenfors.

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Zulu Alpha Kilo Recruits Young Talent with Hilarious Scared Straight (Out of Advertising) Video

Tue, 14 Nov 2017 20:18:45 +0000

National

Toronto-based Zulu Alpha Kilo's “SCARED STRAIGHT: Out of Advertising” shows a group of optimistic — if perhaps overly smug — advertising students visiting a real agency for a day. In the place of hardened criminals scaring juvenile offenders out of a life of crime, two hard-boiled Executive Creative Directors go over just about every reason why advertising is a terrible life path.

Zulu Alpha Kilo was crowned Ad Age’s International Small Agency of the Year 2017 and Small Agency of the Year 2016. Produced for Strategy Magazine’s Canadian Agency of the Year Competition, this film was screened at the Awards ceremony. With the agency looking to fill 14 new positions, it's likely the message of the video is in jest — or at the very least is meant to ensure new grads know exactly what they’re getting into.

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Colorado's DISH Network Releases New Spot Featuring the Jolly Fat Man and His Favorite Christmas Movie

Tue, 14 Nov 2017 20:01:07 +0000

Local

Ahead of the quickly-approaching holidays, DISH — who works with San Francisco agency Camp + King — today released its first Christmas spot of the season. In “Santa,” DISH’s Spokeslistener unveils a brand-new voice remote as a useful tool to help Mr. Claus find the perfect holiday film: Die Hard. The spot plays off the annual online debate about whether Die Hard is in fact a Christmas movie.

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Deadpool 2 Promotion Begins with an Issue of Good Housekeeping

Mon, 13 Nov 2017 19:50:32 +0000

National

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In true Deadpool fashion, this year's marketing campaign isn't starting with a new trailer — but with a very special edition of Good Housekeeping magazine.

Deadpool graces the cover brandishing his own Thanksgiving turkey and Christmas-themed apron and the issue begins with a Deadpool-penned Holiday Letter, after which Deadpool offers a six-step process for carving a turkey. The issue wraps up with a pair of Deadpool’s recipes, one for “D’s Spiced Nuts” and another for “Creamy Clam Skinny Dip.”

“Deadpool’s persistence to be in Good Housekeeping was impressive — initially we had no idea who he was, let alone that he was a fan of the magazine,” says Jane Francisco, Editor in Chief, Good Housekeeping. “But after repeated attempts to ignore his… passion… we came to a compromise. He could appear in one issue, if he promised to stop leaving care packages at our editors’ homes and agreed to maintain a 50-foot distance from the Good Housekeeping offices and our staff.”

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Colorado Dominates Outside Magazine's Best Places to Work

Mon, 13 Nov 2017 19:33:05 +0000

Local

Well, the secret's out. Again. Colorado-based companies comprise 40% of this year's Best Places to Work list from Outside Magazine — and there are a chunk of agencies who made the roster.

Every time one of these lists is released, we're excited that so many talented people are moving to CO but cringe at the thought of just how under-engineered we are for the influx. We'll just leave that problem to our children.

Congrats to all the great companies who made the list.

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Cannabis Delivery Service Parodies Prescription Drug Ads

Mon, 13 Nov 2017 19:14:41 +0000

National

Briteside partners with local dispensaries in Oregon to deliver your favorite strains right to your house. Handy.

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The One Thing We Can All Hate Together: Bad Advertising

Fri, 10 Nov 2017 20:26:07 +0000

National

In a world that's becoming more and more divided each day, Toronto ad agency john st. thinks that humanity’s shared hatred of terrible advertising might be just the thing brings us together.

Their latest video, called “Make Humanity Great Again” is a note-perfect parody of Heineken’s “Worlds Apart” social experiment, except in this case, it’s not beer that gets people talking to each other, but awful tampon and erectile dysfunction ads.

Amen.

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This Old Horse

Fri, 10 Nov 2017 20:21:52 +0000

National

Quality writing. Agency: The Martin Agency.

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John Lewis Christmas Ad 2017

Fri, 10 Nov 2017 20:19:22 +0000

National

Because the spots are always delightful, the release of John Lewis' Christmas commercial each year has become widely anticipated. This one hits the mark. Agency: adam&eveDDB. Director: Michel Gondry.

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Agency Jargon Heavily Thrown Around in Parody Video from AdWeak and Portal A

Thu, 09 Nov 2017 19:58:08 +0000

National

AdWeak, the Twitter parody account that skewers the business in Onion-like fashion, created this video along with digital studio Portal A. Try not to find yourself talking like this today... or any another.

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Final Entry Deadline for The Fifty 2017 Ends Tonight

Thu, 09 Nov 2017 19:28:44 +0000

Local

Your last chance to send in your best ideas to Ad Club's annual Fifty show ends tonight at 6pm. Get on it.

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Grenadier Makes a Case for the Boulder Open Space Conservancy

Thu, 09 Nov 2017 19:25:08 +0000

Local

It's a space we've all wandered and wondered in. Nice to see it's in good hands. Agency: Grenadier. Production: Waypoint Films.

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We've Never Seen an Office Party Like This

Wed, 08 Nov 2017 20:34:56 +0000

National

It's fun. It's well shot and edited. It does a great job of showing off the product. It's also shockingly inappropriate. Apparently they missed that memo about the new focus on sexual harassment in the workplace.

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Guy Who Discovered KFC's 11 Herbs & Spices Twitter Stunt Receives Painting of Himself Riding Colonel Sanders

Wed, 08 Nov 2017 20:25:31 +0000

National

Mike Edgette — a social media manager at TallGrass Public Relations in Sioux Falls, SD — was the man to point out that KFC followed 6 guys named Herb and 5 Spice Girls on their Twitter account a few weeks ago (a tongue-in-cheek reference to the 11 Herbs & Spice in their recipe). As a reward, KFC and agency Wieden + Kennedy who were behind the stunt painted and gifted a magical portrait of Mike getting a Colonel Sanders piggyback ride. The painting was accompanied by a year’s worth of $5-dollar gift cards and a letter offering Edgette a “Kentucky Fried thank you” for discovering KFC’s 11-account Twitter secret. Tasty.

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#ShitToHit: Wednesday Craftshops @ Ink Lounge – A Midweek Break for Ink, Snacks and Beer

Wed, 08 Nov 2017 20:14:46 +0000

Local

Ink Lounge is offering a way to add color to your evening this fall and winter with the release of their Wednesday screenprint workshops called CraftShops, taught by a mix of Denver screenprinters, each focusing on a different process. Through this collaboration you can learn to print using various techniques on a variety of mediums, plus Ink Lounge has partnered with Black Sky Brewery to provide snacks to keep your printing muscles strong during the workshop. To quench your thirst after your hard work, you'll also receive a craft beer coupon for a beverage post-workshop.

Dip your squeegee into poster printing during the Holy Sheet! CraftShop or experiment with ombré ink techniques when you sign up for Ink Blender. If you’re looking to share your hand-pulled skills for the holidays, the Card Ink CraftShop covers personalized greetings, print and assemble notebooks during Sketch Ink, or create fabric ornaments during Ornamental Ink. For those familiar with Ink Lounge’s workshop offerings, don’t despair as they still have their Sweet T t-shirt/fabric workshop on the schedule too.

All CraftShops take place at Ink Lounge studio in Denver’s Baker neighborhood, run from 6-8:30pm and range from $35-$55 each. Visit the Ink Lounge website for the latest schedule and to sign up before they fill up.

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Denver's Sukle Launches Campaign for Southern California’s Irvine Ranch Water District

Tue, 07 Nov 2017 20:21:51 +0000

Local

Irvine Ranch Water District has a reputation as one of the most innovative water agencies in the country. They hired Sukle to create a campaign that helps change the culture around water conservation in Orange County.

After working with their team to analyze water usage data and patterns, they uncovered an opportunity to make a substantial dent in water savings — the fall shoulder months of the outdoor watering season. In southern California, temperatures tend to remain high through the fall. For many SoCal residents, this led to a belief that they needed to keep their sprinkler systems running full bore until the weather cools off.

But the reality is that your lawn isn’t affected as much by the temperatures, but by the amount of sunlight and the intensity of it — which lessens as the seasons transition into fall. Sukle needed to help people understand that.

To make their point in a memorable way that stuck with customers, they turned the perspective on its head, asking people to see the situation from their lawn’s perspective and dial back the H20.

To make that idea come to life, the solution was simple: blast people in the face with water in slow motion. Sukle cast people with loose cheeks and a high pain tolerance and got to work. Their production team used a combination of leaf blowers and hoses to mimic the effect of what it must feel like to be an overwatered lawn and they had one of their most fun shoot days yet. To make sure everyone in Orange County got the message, specific Spanish, Chinese and Korean campaign executions were developed and spread across a variety of media, including cinema, TV, social and targeted digital advertising.

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Kids See A Snowy Drive So Much Differently Than You

Tue, 07 Nov 2017 20:08:06 +0000

National

Watch daydreams come to life as Tom Wallisch shreds the snowy streets of Nelson, British Columbia. Rad little film from The North Face that made our minds drift away.

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CDOT Reminds Motorcyclists to Ride Wise in Campaign from Denver's Amélie Company

Tue, 07 Nov 2017 20:01:15 +0000

Local

While training is considered a requisite to greatness in virtually every serious pursuit, it is a non-priority for most motorcyclists. Even as crashes and fatalities continue to escalate, riders still stubbornly insist that the only way to get better at riding is to get on the bike and go.

To change riders’ attitudes towards training, Amélie wanted to assert that “good enough” is decidedly “not great.” They used pinstriping to equate hands-on training to greatness and pushed riders to consider that while the road can be an avenue to personal freedom, it is also an unforgiving arena that commands the respect and commitment of those who mean to rule it.

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