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Last Build Date: Wed, 21 Feb 2018 12:00:05 -0600

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Spotted: New Logo for EDIAdmin

Wed, 21 Feb 2018 12:00:05 -0600

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No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.




Spotted: New Logo for Typeform

Wed, 21 Feb 2018 11:52:05 -0600

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No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.




Linked: England World Cup Uniform Type

Wed, 21 Feb 2018 06:04:09 -0600

Craig Ward was commissioned to design a typeface for Nike's England uniforms for the 2018 World Cup. I'm not a fan of the typeface but the numerals are amazing. (image)

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Craig Ward was commissioned to design a typeface for Nike's England uniforms for the 2018 World Cup. I'm not a fan of the typeface but the numerals are amazing.



Noted: New Logo for Doctor Who by LittleHawk

Wed, 21 Feb 2018 05:50:24 -0600

(Est. 1963) "Doctor Who is a British science-fiction television programme produced by the BBC since 1963. The programme depicts the adventures of a Time Lord called "the Doctor", an extraterrestrial being from the planet Gallifrey. The Doctor explores the universe in a time-travelling space ship “Dear Lord” (Est. 1963) "Doctor Who is a British science-fiction television programme produced by the BBC since 1963. The programme depicts the adventures of a Time Lord called "the Doctor", an extraterrestrial being from the planet Gallifrey. The Doctor explores the universe in a time-travelling space ship called the TARDIS. Its exterior appears as a blue British police box, which was a common sight in Britain in 1963 when the series first aired. Accompanied by a number of companions, the Doctor combats a variety of foes, while working to save civilisations and help people in need. Twelve actors have headlined the series as the Doctor. The transition from one actor to another is written into the plot of the show with the concept of regeneration into a new incarnation - an idea introduced in 1966 to allow the show to continue after the departure of original lead William Hartnell who was becoming very ill at the time. The concept is that this is a Time Lord trait through which the character of the Doctor takes on a new body and personality to recover from a severe injury or anything that would otherwise kill a normal person. Each actor's portrayal differs, but all represent stages in the life of the same character and form a single narrative. The time-travelling feature of the plot means that different incarnations of the Doctor occasionally meet. The Doctor is currently portrayed by Jodie Whittaker, who took on the role after Peter Capaldi's exit in [2017]" (Wikipedia) Design by LittleHawk (London, UK) Related links BBC announcement Images (opinion after) Logo. Full render versions, before and after. Promo image. Shorthand logo. src="https://www.youtube.com/embed/gMGiqAYL1Mw" frameborder="0" allowfullscreen> Logo animation. Opinion Even though this may lose me some fans, I will admit that I have never watched an episode of Doctor Who — I know about it, certainly, but on a scale from zero to Whovian I don’t even rank. Nonetheless, this is the first time I’m excited about a Doctor Who logo… maybe in part because the next Doctor is the first woman incarnation or maybe because the past two or three logos were kind of meh. There is a very nice elegance to this new logo with the thin typography and I really like the tension created by the line going across the wordmark. I wonder if the serifs should have been tapered into wisps to match the notches created by the line and make it all a little more cohesive. The animation is bad-ass. [...]



Reviewed: New Logo and Identity for AdAge by OCD

Wed, 21 Feb 2018 04:49:29 -0600

Established in 1930 (originally as Advertising Age), AdAge is a global media platform focused on "curated creativity, data and analysis, people and culture, and innovation and forecasting". Originally published as a broadsheet newspaper, AdAge still has a strong print presence, pumping out 24 issues a “In this Day and Age” Established in 1930 (originally as Advertising Age), AdAge is a global media platform focused on "curated creativity, data and analysis, people and culture, and innovation and forecasting". Originally published as a broadsheet newspaper, AdAge still has a strong print presence, pumping out 24 issues a year of the eponymous magazine to more than 60,000 subscribers as well as now having a major online presence with 2.4 million unique visitors a year to its online content and over 3,000 attendees to its numerous events across the year. A part of Crain Communications, AdAge also manages Creativity (magazine and online publication) and DataCenter, a cache of industry data. Last September, AdAge introduced a new identity designed by New York, NY-based OCD. The move from Advertising Age to Ad Age was a no brainer. It was past time for the masthead to align with the vernacular. The lettering was crafted by Tobias Frere-Jones. It is based on the original 1930s masthead.OCD project page 1930s logo that the new logo is based on. Logo. Logo details. Vertical alignment variation. Stacked variation. The old logo wasn't bad but it wasn't good either. To me it always looked like an old-school, old-fashioned, Mad-Men-era-holding representation of the advertising industry. Neither the logo nor the magazine ever felt fresh or contemporary even if the content was. The new logo, despite being based on a nearly 90-year-old logo, feels infinitely more energetic, engaging, and contemporary. Drawn by Tobias Frere-Jones the logo is a wonderful modern interpretation of Kabel and while it still operates within the minimalist sans serif trend, the "g" gives it a unique and memorable twist and the way that "g" is sort of pinching the "A" is extra delicious. The logo has a nice flexibility to be stacked or rotated vertically as well as being paired with the myriad events/initiatives/sister-products that AdAge produces and adapting to being in a primary or secondary role. Ad Age brand architecture was reorganized into a three-tiered system that prioritized the content that is most important to readers: Creativity and Datacenter. Tier 2 is primarily events and awards. And Tier 3 is everything else. Tier 3 uses a type-only treatment of initiatives to reduce logo clutter.Each Tier 2 event is supported by a custom banding system. The first to roll out was Ad Age Next with a warm palette and consistent band height.OCD project page Sub-brands. Advertising moves fast. The news moves faster. Ad Age needed a rinse-and-repeat system that looked fresh everytime. The typographic tool kit leans into Ad Age's newspaper heritage; three typefaces and a commitment to easy-reading columns on all platforms.The bands of color further supported efficiency. When you need a design element, you have all of the stripes. When you need the design to get out of the way, you have fewer stripes. The seventeen-color palette brings variability.OCD project page Type and colors. One-page guideline cheat sheet. Business cards. Banners. The identity is based on a system of colorful and bold stripes with the logo sitting prominently on the top or the side along with a solid use of clear and bold typography, giving it flexibility to adapt to banners, newsletters, social media posts, and more[...]



Spotted: New Logo for El Pollo Loco

Tue, 20 Feb 2018 12:19:47 -0600

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No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.




Spotted: New Logo for t3n by Kolle Rebbe

Tue, 20 Feb 2018 10:50:20 -0600

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About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.




Linked: Some Stones

Tue, 20 Feb 2018 05:43:00 -0600

Stone Brewing, a craft brewery, is suing MillerCoors over the recent redesign of their light beer, Keystone Light, and their promotions, alleging that MillerCoors is trying to co-opt the "Stone" name and profit off of the small brewery's reputation and name. (image)

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Stone Brewing, a craft brewery, is suing MillerCoors over the recent redesign of their light beer, Keystone Light, and their promotions, alleging that MillerCoors is trying to co-opt the "Stone" name and profit off of the small brewery's reputation and name.



Noted: New Logo for Darling Media

Tue, 20 Feb 2018 05:19:36 -0600

(Est. 2009) "Darling Media is dedicated to exploring the complexities of 'the art of being a woman.' Free of shallow or negative messaging, Darling acts as readers' all-in-one psychologist, best friend, career advisor, personal stylist, and travel agent to redefine female-driven digital, social, and print “A Welcomma Addition” (Est. 2009) "Darling Media is dedicated to exploring the complexities of 'the art of being a woman.' Free of shallow or negative messaging, Darling acts as readers' all-in-one psychologist, best friend, career advisor, personal stylist, and travel agent to redefine female-driven digital, social, and print content. Darling Magazine challenges cultural ideals of beauty and questions its exaggerated importance by using models of all sizes and by becoming the first magazine to not retouch women's bodies or skin in photos. Founded by Sarah Dubbeldam in 2012, Darling has acquired a large community of unique, intelligent, and influential women who are looking to continue to collaborate with Darling and other like-minded brands. The Darling brand reaches across 5 verticle market segments incluing Darling Magazine, Darlingmagazine.org, @Darling Social Media, Darling Events, and Darling Studios." Design by N/A Related links Darling Magazine blog post Relevant quoteWhy the comma?We believe that words are powerful—they are used to build up, to tear down, to debate, to shape—and they are sticky.Since they hold such impact, we have to handle them carefully, all within thoughtful conversation. In the very beginning years we said, “Darling is like a letter from a friend,” and we are returning to just that sentiment and adding force to it. The comma is the spark, the invitation to conversation that we are sending out to each of you.All-in-all, it’s a reminder that truth takes time, it takes relationship and it takes love. Images (opinion after) Logo. Social media icon. Mission statement. Cover, before and after. New cover. Opinion The old logo had the right intention of using a subtle, elegant slab serif but to pull off that kind of simplicity the execution had to be perfect and, well, the kerning between the “N” and the “G” was wider than the thigh gap retouching in the magazines that Darling stands in stark contrast with. (Now that was a metaphor stretch!) But, yeah, the old logo wasn’t bad in general. The new logo jumps on the extra bold serif trend with, um, an extra bold serif that is hard to differentiate from others BUT introduces a comma to the logo, which is a great, distinctive addition. It makes the logo literally feel like the start of a conversation, paying off on its own name, and when paired with a photograph as in the cover, there is a great dynamic between the logo and what each reader will interpret. The social media icon is bold and striking but I wonder if it would have been beneficial or interesting to make the comma smaller and position it low inside the circle so that it would read more as a comma than an apostrophe. Overall, the logo is a major improvement in personality[...]



Reviewed: New Logo, Identity, and Packaging for Brown's Brewing Company by id29

Tue, 20 Feb 2018 04:35:29 -0600

Established in 1993 (originally as Brown & Moran Brewing Company), Brown's Brewing Company is a craft brewery in Troy, NY, where they operate two taprooms (with pub fare) and two private event spaces. Their main production facility (and where one of their taprooms lives) sits “Pattern Recognition” Established in 1993 (originally as Brown & Moran Brewing Company), Brown's Brewing Company is a craft brewery in Troy, NY, where they operate two taprooms (with pub fare) and two private event spaces. Their main production facility (and where one of their taprooms lives) sits on a wonderful location on the banks of the historic Walloomsac River and where they are able to produce over 20,000 barrels of beer for wholesale retail distribution in the region. They brew three year-round beers, around four seasonal beers, four "Revolution Series" beer of adventurous flavors, and a slew of one-off concoctions. Over the course of 2017, Brown's Brewing Company rolled out a new identity and packaging designed by local firm id29, who also designed the previous identity and packaging in 2003. The updated Brown's brand is a cleaner, more modern approach to their somewhat traditional brand identity. The visual heritage that was articulated in the original design was no longer as relevant in this space. Elements were not abandoned, rather refined and simplified.id29 project page Logo. I liked all the fuzzy detailing in the old logo; the engraved illustration of the brewery was particularly good but after a 13 - 14 years I can see how a change would be welcome, especially with the growing trend of simplification. The new logo maintains the basic structure of the old one but dials down the detail considerably and minimizes the role of the brewery building, which now serves more as an accent than an anchor to the logo. There are some weird proportions and angles to it when seen big but I like its integration into the holding shape. The wordmark is almost the same but with some changes that make it more cohesive (whereas before "BRO" was too condensed in contrast to "WN'S") and easier to use in other applications as a standalone mark. The map of New York state and the date could have easily been skipped as they look tacked on instead of well integrated and the inner shadow in the holding shape is kind of confusing. Overall, though, the logo is more functional and cleaner. Old packaging. The old packaging was pretty good. It had a classic beer label look but the typography and illustrations were well crafted and it all came together as a cohesive family. Its main drawback being that it looked like a number of other well-designed craft beers. Moving from 12 oz. bottles to 16 oz. cans presented a design challenge for the new brand; we saw it as a design opportunity. Our modular approach highlights bright colors and geometry over the traditional craft brewing elements that are often found on tallboy cans. This 'wrap' design approach will work well on retail shelves, as there's no actual front of the can to get hidden if rotated incorrectly in the 4-pack.id29 project page Oatmeal Stout, before and after. New cans, year-round beers. Seasonal beers. "Revolution" series. Lots of good-looking photos. The new packaging is... different. It's such a drastic change from the previous design that it takes a few minutes to adjust. Relying on wild, abstract patterns to differentiate between beers is a bit of a gamble and it would be a bigger one if [...]



Spotted: New Logo for Morphe Cosmetics

Mon, 19 Feb 2018 12:12:46 -0600

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No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.




Spotted: New Logo and Identity for Natura &Co by Interbrand

Mon, 19 Feb 2018 12:07:55 -0600

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No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.




Linked: Russian and Korean Athlete Logo Ideas

Mon, 19 Feb 2018 06:29:41 -0600

The New York Times invited its readers to submit logos for Russian athletes (banned from using any national symbols) and North and South Korean athletes (who marched together at the opening ceremony). The results are taken far too seriously, presented as if they were all (image)

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The New York Times invited its readers to submit logos for Russian athletes (banned from using any national symbols) and North and South Korean athletes (who marched together at the opening ceremony). The results are taken far too seriously, presented as if they were all viable alternatives.



Noted: New Logo and Identity for Edward Hopper House by Carbone Smolan Agency

Mon, 19 Feb 2018 06:01:26 -0600

"Edward Hopper House in Nyack, New York is the birthplace of the renowned American artist Edward Hopper (1882-1967). ​It was built in 1858 by his maternal grandfather, and served as his primary residence until 1910. After Hopper's death the house fell into disrepair, but was “A House Divided… in Six Lines” "Edward Hopper House in Nyack, New York is the birthplace of the renowned American artist Edward Hopper (1882-1967). ​It was built in 1858 by his maternal grandfather, and served as his primary residence until 1910. After Hopper's death the house fell into disrepair, but was saved from demolition and restored by members of the local community. It is listed on the National Register of Historic Places. Since 1971, the Edward Hopper House has been a not-for-profit art center and museum, preserving the legacy and home of America's most iconic artist. The mission of the Edward Hopper House is to celebrate Edward Hopper's legacy by preserving his birthplace, family home and archive, while serving as a resource for scholars and artists and nurturing community engagement with the arts.​" Design by Carbone Smolan Agency (New York, NY) Related links N/A Relevant quoteThe Edward Hopper House Museum & Study Center logo was inspired by the time, work and life of Edward Hopper. The typeface, Estilo, was chosen to bring to life a 1930s art deco style and feel. Estilo harkens back to the typefaces used on signage and print materials found both in Hopper’s paintings and the world that surrounded him as he painted.The logo has a robust system of colors that can sit on white and on color to fulfill communication objectives across channels. Similar to the typeface, the color palette was chosen to activate and create a strong connection to Hopper’s work. Pulled from five of Hopper’s paintings: Nighthawks, Room in Brooklyn, Automat, Chop Suey, and Morning Sun, the warm and engaging colors serve a dual role of both standing out and drawing viewers in.A strategic choice was made to include Museum & Study Center in the lockup of the logo to build awareness of the Edward Hopper House’s new direction. The Edward Hopper House is currently building an audience that includes both the public and educational scholars. These two core audiences will help the House fulfill its mission of sharing and giving a deep understanding of the life of Edward Hopper today and for generations to come. Images (opinion after) Logo. Paintings and logo color variations. Stationery. Brochure. Potcards. Buttons. Banners. Opinion The old logo was okay; it had a very nice detail in that the bottom counterspace of the “H” doubled as the door in the house illustration but the illustration itself was kind of ho-hum and the wordmark underneath wasn’t very good. The new logo drops the house illustration and opts for a type-only logo that now also includes the words “Museum & Study Center”. Aside from[...]



Reviewed: New Logo and Identity for ET Brain by Wolff Olins

Mon, 19 Feb 2018 04:57:06 -0600

Launched late last year, ET Brain ("ET" being short for "Evolutionary Technology") is the artificial intelligence platform of Alibaba Cloud, part of the giant Alibaba Group, that offers cloud computing services and solutions. ET Brain is an intelligent, adaptive technology platform for practical applications that “Not the Phone-Home Kind” Launched late last year, ET Brain ("ET" being short for "Evolutionary Technology") is the artificial intelligence platform of Alibaba Cloud, part of the giant Alibaba Group, that offers cloud computing services and solutions. ET Brain is an intelligent, adaptive technology platform for practical applications that rely on data processing, machine learning, and real-time processing, and it's being positioned as a solution for different industries: ET Aviation Brain, ET Sports Brain, ET City Brain, etc., where its abilities can adapt to different needs. As a partner of the Winter Olympics, Alibaba Cloud took the opportunity to introduce ET Brain to a larger audience, with an identity and visual language designed by Wolff Olins. Whilst far eastern markets have embraced automation, the West tends to fear AI and robotics, perhaps because of extreme media portrayals and increasing concern over control.Alibaba Cloud took a fresh approach to this challenge. It thinks of ET Brain as a partner rather than a tool.Our task was to create a visual, audio and behavioural language that would feel natural, friendly and human, whilst still feeling future-facing and exciting. We called this 'Evolutionary Technology' - a technology that understands us, evolves with us and is for everybody.Wolff Olins project page src="https://player.vimeo.com/video/255442705?color=ff3008&title=0&byline=0&portrait=0" width="940" height="529" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen> ET Brain Explained. Logo. Logo on images. The principle feature of the mark was the central dot, referencing how data might enter and leave the system. We also needed to convey the technology's reliance on the power of the Alibaba cloud infrastructure. We gave it an amorphous, dynamic background to represent this, and act as a world it can live within. This design language helps create a conceptual understanding of the technology in an accessible and friendly way.Wolff Olins project page Icon render. From the start, it was clear ET Brain was more than a static visual mark. For people to be able to build affinity with what could otherwise be a 'cold' computing technology, it needed to feel like a living system - an intelligent, conscious entity, capable of emotion.Using motion as the starting point, we focused on a core set of behaviours and built out subtle animations. These would give a sense of what the technology was doing, but also how it might be feeling.Wolff Olins project page src="https://player.vimeo.com/video/255443293?color=ff3008&title=0&byline=0&portrait=0" width="940" height="529" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen> Icon animations. This is a rather difficult "entity" to design an identity for -- it's not an identity for a restaurant or a company selling shoes or even a telco -- as there are few points of reference or comparison for anyone involved (from client, to designer, to audience). This is similar to IBM Watson's identity in that it has t[...]