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Preview: Napa Valley Wine Label Poster-Maps

Napa Valley Wine Label Poster-Maps



Ddesigned, produced and marketed by Wine Country Marketing & Promotions



Updated: 2016-04-26T11:56:03.451-07:00

 



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2015-08-22T13:59:28.908-07:00

On August18, 2015, John Olney commenced the listing of the  wineries displayed on this  first of his poster-maps with brief abstracts about each and whether or not they continue in business today.  If  they do not, he describes who replaced them or if they simply went out of business.  This is a laborious task and will require some time to go through all 85 wine labels so this posting will be updated frequently until all 85 wineries have been accounted for.NAPA VALLEY WINE LABEL POSTER-MAPSThe Displayed Wineries on Series "A" (85 labels) and “A-1” (_TBD__labels) CREATED BY JOHN M. OLNEYBACKGROUND HOW I GOT INVOLVED      I came to California from Honolulu, Hawaii in 1984 to conduct experiments at SRI, Palo Alto, using an experimental extruder called the “K-Dur Process” in attempt to convert sugarcane bagasse into quality cattle feed pellets for Parker cattle ranch located on the Big Island of Hawaii.  With a partner, I spent all my remaining money in the hopes this project would be my entrepreneurial success.  It failed but I was staying with my father in wine country Napa so I had a way to survive.     I needed a job and found an ad from a marketing guy, Tom Keller, who wanted a salesperson to work on a commission basis selling Napa Valley wine label ad space on a 24” X 36,”  full color, poster-map.  I met with him and we agreed that we could work together to make this project happen.      I immediately started visiting the wineries attempting to sign them up for a space on the poster-map.  I ran into many skeptics who wanted to see similar products that we had already completed.  Since this was going to be the first one, a pioneer, in this form of marketing and advertising, there were no examples to show.  It was running about 50-50 that a winery would sign up but since there were many more wineries than advertising spots, I could probably fill the poster spots. The majority of those who declined the opportunity did indicate they would be interested in participating in the future, if what we produced this time out was a quality product.    Then the bottom dropped out!  The man who conceived this project announced he was going through divorce and had to cease participation.  I had sign-ups for about two-thirds of the advertising spots and was just too deep in to stop the effort.  I needed the commissions I had earned!  I told Tom that I could not afford to let the project fold and was going to go ahead and complete it without him if I had to.  Now, we did not collect any money from the clients at the time they signed up.  Rather, we would collect once we had the proofs for the finished product.  He did not object.  Interestingly, I never heard from Tom again.  I did go ahead and complete the project without him.ABOUT THE DISPLAYED LABELS    When I first started collecting the label, I did not know that much about the wineries of Napa Valley except they were supposed to have number of them that ranked among the best in the world.  I was a scotch drinker, not wine!.       I only occasionally had wine and it was generally an ordinary wine.  I remember what I drank when I was in Navy at the Officers Club and I thought I was being pretty sophisticated.  The Officers Club offered, as special three different labe wines back in the late 1960’s.  They were Lancers (do you remember the terra cotta bottle?), Italian Swiss Colony (ISC)), Mateaus,and the highlight, Blue Nun. I remember my Mom using the Lancers and ISC bottles for her multi-colored candle burning bottles.   In the 1980’s, all these wineries I was contacting just smiled when I mentioned these wines I had been drinking.   Renegade Fred     I collected permission to use the Napa Ridgelabel, a second label produced by Beringer. Then came Rutherford Vintners being pro[...]



Summary of wine labels displayed on the Series "A" poster

2015-06-20T16:24:59.213-07:00

Classic wine label poster-map is being re-released since its initial production in 1986 after twenty five years of major changes to the wine industry of the Napa Valley. 85 wine labels are displayed on this original poster produced by John M. Olney. A total of 48, or about 57 % of the displayed wineries changed hands or went entirely out of business during the past 20 plus years. Series "A"This poster-map was released in late 1986 making it 23 years old.The poster includes the labels of then still feuding Mondavi brothers -- Charles Krug and Robert Mondavi and Sons -- who went their separate ways after the infamous knock down battle over marketing expenses incurred by Robert and his wife back in the 1960's.  We have one copy which these brothers signed their respective wine label.The wineries that continued operations and which are very well respected today include the following, all owned by large operations: Raymond owned by Boisset Family Estates, a French company purchased the winery from Kirin, a Japanese company. Rutherford Hill owned by the Terlato Wine Group of Chicago, who also own the Chimney Rock winery in Napa ValleyRound Hill, owned locally by the Rutherford Wine Company, the 27th largest producer in the USA according to Wine Business Company calculations Chandon owned by Louis Vuitton - Moët Hennessy (LVMH) or LVMH Moët Hennessy - Louis Vuitton S.A, a French company. They are the 24th largest producer in the USA.  They also own Newlan of Napa Valley.Charles Krug owned locally by the Peter Mondavi Senior Family and the 14th largest producer in the USARobert Pepi now owned by Lake County based Kendall Jackson group, the 10th largest producer in the USA, and the winery is renamed Cardinale.Villa Mt. Eden (now the site of Plumpjack) which moved to sister winery location at Conn Creek. Both of these wineries are owned by United States Tobacco, Inc. (UST, Inc) - Ste. Michelle Wine Estates, the 9th largest producer in the USA.Beaulieu, and Acacia Vineyards now owned by the largest wine, beer and distilled beverage producer and distributor in the world - Diageo of Great Britain. They also own Provenance located in Napa Valley. Diageo is the 8th largest USA producer.Folie a Deux now owned locally by the Trinchero Family wines, creator of the famous Sutter Home White Zinfandel wine, and the 6th largest producer in the USA. Trinchero’s also own the Napa Cellars label which took over the DeMoor site in Napa.Beringer which is now owned by the giant Foster's organization of Australia, also owns the Napa Valley wineries of Stags Leap Winery, St. Clement and Etude. Fosters is the 5th largest producer in the USARobert Mondavi and Sons, Franciscan and Mt. Veeder now owned by the huge Constellation company, the 2nd largest wine producer in the USALouis M. Martini now owned by the largest USA wine producer, Gallo, which also owns the Napa Valley winery, William Hill Estate.The traditional medium and smaller wineries who originated in the 1960's -1980s and continue to be owned by their founders are: , Arroyo, Bouchaine, Cakebread, Caymus, Chappellet,  Clos Du Val,, , Far Niente, Flora Springs, Green and; Red, Groth, Hagafen, Milat, Monticello, Peju, Pina, Prager, Rombauer, Rustridge, Shafer, Silver Oak, Silverado Vineyards, Sky, Sullivan, Trefethen, Tulocay, Wermuth, and Whitford, .Wineries that either continue the label but are under different ownership than when we contracted them or became a different wine label under new owners use of the label include: Altamura__________,  Chateau Boswell,  Clos Pegase, Cuviason, Havens (now the label of ____), Johnson Turnbull (now renamed Turnbull and owned by _______), Merryvale and Sunny St. Helena (2nd label of Merryvale and both owned by _____), S. Anderson, (now owned by Cliff Lede wines), and Whitehall Lane (now owned by____)This classic poster displays a number of winery labels no longer in production. Many of these wineries just disappeared without a replacement at their production site. T[...]



SERIES "B" WINE LABEL POSTER-MAP

2015-06-20T16:29:46.707-07:00

Winery Participants on Series ‘B’ Alta Vineyard Cellar: Out of business (pre-1900 winery site)------Amizetta Vineyards-----Aetna Springs Wine Ranch: Owners renamed it Aetna Springs Cellars-------------------------------------------------------------------Bardessono: Grandson now running operation----Buehler Vineyards------Burgess---------------------------------------------------------------------Cain Cellars------Caporale: Out of business-------Calafia Cellars------Calistoga Winery: My investigation continues but this site may be out of business now.------Casa Nuestra-------Chanter: My investigation continues but this site may be out of business now. -----Chateau Montelena (pre-1900 winery site) (pre-1900 winery site)---- Chateau Napa-Beaucanon: Owners renamed it simply Beaucanon-----Chateau Potelle-------Colby Vineyards: My investigation continues but this site may be out of business now.------Conn Creek------Cosentino: Recently underwent banckruptcy-------.Crichton Hall------------------------------------------------------------D’Anneo: My investigation continues but this site may be out of business now.-----Dalla Valle Vineyards-----David Arthur------De Celles: My investigation continues but this site may be out of business now.-----Deer Park Winery (pre-1900 winery site) Now it is the Bremer Family Winery-----------------------------------------------------------------Elyse----------------------------------------------------------Forest Hill: My investigation continues but this site may be out of business now.-----Forman-------Freemark Abbey Now owned by Jesse Jackson---------------------------------------------Goosecross-----------------------------------------------Heitz Cellars (pre-1900 winery site)---------Hunter Ashby -- Another label of Jaeger-------------------------------------Innisfree-------------------------------------------J. Konrad: My investigation continues but this site may be out of business now.-----Jaegar---------Joanna Vineyard: Out of business--------------------------------------------------Lakespring: : Out of business --Then occupied by Havens which is no longer in business-------LaVieille Montagne--A label created by Guilliams-----Livingston -- Renamed Moffett-Livingston after Gallo threatened law suit over use of the Livingston name-----Long Vineyards--------Louis Corthay------Louis Honig------Louis M. Martini -- Now part of EJ Gallo----------------------------------------------------------Macauley-----Magnolia Ridge: My investigation continues but this site may be out of business now. was 2nd of shaw----Markham now owned by ---------------Marilyn Merlot----Marston Vineyards----Moss Creek------Mumm Cuvee Napa--------------------------------------------------Niebuam-Coppola:  Now renamed by Francis Coppola to Rubicon----------------------------------------------O’Shortal’s: Out of business-----------------------------------------------------Pope Valley----------------------------------------------------Rainbow Vineyards: a 2nd of Ehlers Lane and out of business -- Site now occupied by Ehlers Estate --------Ritchie Creek Vineyard-----Robert Keenan (pre-1900 winery site)------Robert Pecota  now owned by------Roddis: Out of Business Property became part of Pine Ridge---------------------------------------------------Sage Canyon Winery: Out of Business. Now site of Neyers wines-----Saintsbury-----Schramsberg -------Schug Cellars--Now moved to Carneros District, Sonoma County-----Signorello-----Silverado Hill Cellars; Out of busines-----SinskySmith-Madrone----Soda Canyon Vineyards: My investigation continues but this site may be out of business now.-----St. Andrews Vineyard-- Out of Business. Site now occupied by Luna------St. Clement ------Stag’s Leap Wine Cellars - now owned by ---------------Streblow Vineyards: out of business -- Site now part of Spring Mountain Vineyards-----Sterling Vineyards----Storybook Mountain Vineyard -- Now renamed as Sep Family--Storybook Mountain Vineyards (pre-1900 wi[...]



The Poster-Maps

2015-06-20T16:34:04.449-07:00

Our founder, John M. Olney, produced and released two posters in the mid to late 1980s.
You can click on the poster picture for an enlargement.
(image)                                                                                                         Series "A"
This poster-map was released in late 1986 making it 23 years old.

There are 85 labels displayed of which 10 went out of business/ceased operations and 28 changed ownership. Thus, about 45% of the original labels are no longer available except via WCM&P poster-map.
Click here to review the list of displayed wineries






(image)                                                                                      Series "B"

This poster was release in 1989 just 20 years ago.
There are 91 wine labels displayed of which 15 went out of business/ceased operations and 19 changed ownership. Thus, about 35% of the original labels are no longer available except via this WCMP poster-map.

Click here to review the list of displayed wineries and advertisers
The Wineries of Series 'B' Poster-map Past and present




There are some very interesting stories associated to the production of the Series "A" poster-map and the marketing of the Series "B" poster-map as described below.

Our founder, John Olney, provided us with following story about how the Series "A" poster-map came about. The story is ->>>>>>>>>>>>>>>>>>>..........
.
Then there is the story of the attempt to force Mr. Olney to remove a number of the labels from the Series "B" poster because the winery owners protested being displayed on the same poster-map with an image of the Napa Valley Wine Train. Click here to find out about the legal inglement that occurred: ->>>................................



0 Comments

2015-06-20T16:34:36.357-07:00

Our founder, John M. Olney, produced and released two posters in the mid to late 1980s.
You can click on the poster picture for an enlargement.
(image)                                                                                                         Series "A"
This poster-map was released in late 1986 making it 23 years old.

There are 85 labels displayed of which 10 went out of business/ceased operations and 28 changed ownership. Thus, about 45% of the original labels are no longer available except via WCM&P poster-map.
Click here to review the list of displayed wineries






(image)                                                                                      Series "B"

This poster was release in 1989 just 20 years ago.
There are 91 wine labels displayed of which 15 went out of business/ceased operations and 19 changed ownership. Thus, about 35% of the original labels are no longer available except via this WCMP poster-map.

Click here to review the list of displayed wineries and advertisers
The Wineries of Series 'B' Poster-map Past and present




There are some very interesting stories associated to the production of the Series "A" poster-map and the marketing of the Series "B" poster-map as described below.

Our founder, John Olney, provided us with following story about how the Series "A" poster-map came about. The story is ->>>>>>>>>>>>>>>>>>>..........
.
Then there is the story of the attempt to force Mr. Olney to remove a number of the labels from the Series "B" poster because the winery owners protested being displayed on the same poster-map with an image of the Napa Valley Wine Train. Click here to find out about the legal inglement that occurred: ->>>................................



The Bronco Wine Company Labels

2015-08-22T13:57:01.032-07:00

Bronco Wine Company These are sons and cousins whose father's started Franzia Brothers winery. Franzia was sold to Coca Cola but now the name is owned by The Wine Group which sells the wine in a plastic pouch surrounded by a cardboard box.

Bronco is #4 on the WBN 2006 “Largest Wineries List.” After Franzia Brothers was sold to Coca Cola, the Franzia Brothers began withdrawing from day to day operations. The sons and cousins decided they still wanted to be in the business so they started their own company and they grew and grew. Fred Franzia is the marketing whiz of the partners. He saw opportunity in Napa Valley particularly when he could buy an existing label and put wine in the bottle, even if it wasn’t from grapes of Napa Valley! Staring in the mid 1980’s, he ended up  buying six Napa Valley labels from large corporate wineries , small bankrupt wine producers and even the wife of a winery who won the rights to the label in a divorce case settlement. Little did anybody realize what this divorcee’s label - Charles Shaw - would do to the American, and in particular, the Napa Valley wine world.

The marketing genius of Fred Franzia burst into the forefront of the American wine consumer. All he did was fill the bottle with inexpensive but good tasting wine negotiate an exclusive outlet for the wines, “Trader Joe’s” and they sold it in California for a mere $1.99 per bottle. That’s not a misprint: $1.99 a bottle! It quickly got the nickname “Two-Buck Chuck,” and a phenomenon was born!!

Franzia also purchased the former Quail Ridge, Domaine Napa and Rutherford Vintners labels. He didn’t immediately produce a wine under these labels but he owned them and plans were underway. Finally, Franzia purchased two other labels: Napa Creek and Napa Ridge. He was selling 100’s of thousands of cases of “Two-Buck Chuck” and all knew that he would be introducing wines under the Napa Creek and Napa Ridge labels, yet not a drop of Napa Valley juice would be in these wines.

Napa wine producers were in an uproar. How could anybody do such a dastardly thing to the premium name of Napa Valley wines? Something had to be done to stop Fred Franzia. The fight was on and Bronco Wine Company put on a great battle but the courts finally said no - if it doesn’t contain Napa Valley grape juice, Bronco could not use the label. It was not a short battle: indeed, it took years of courtroom brawling before the Sate Supreme Court finally confirmed lower court rulings.

But Fred Franzia did not fade away. He came out with a new label under which he offered Napa Valley wine. He called the wine “Napa River.” Now, if you know anything about our lovely little stream, you know that it isn’t the most pristine of waters. In fact there is evidence of significant pollution in this creek called a river. Did Fred intend to send a message to his foes? Hmmmmmm!






The Wineries Past & Present - Part 2

2015-06-20T16:43:34.999-07:00

You can return to previous parts to the Series 'A' poster-map or go on to Series'B' by clicking onto the following URLs:The beginning of Series 'A' poster-map.The wineries Past & Present - Part 1The wineries Past & Present - Part 2Series 'B' Poster-map wineries St. Helena (22) We have included current information way of providing you access to the appellation advocacy groups that represent this area. St. Helena District: http://appellationsthelena.com/Eastern Valley Corridor - Silverado TrailChateau Boswell: ( http://www.chateauboswellwinery.com/content/our_history.cfm ) A winery located along Silverado Trail east of St. Helena. Their gates don't ever seem to be open. ML=14Joseph Phelps: ( http://www.jpvwines.com/ ) Created by the gentleman who constructed many wineries before opening his own. He formerly owned the Oakville Grocery outlets which is now owned by Leslie Rudd. ( http://www.ruddgrp.com/ /) Phelps also donated the land for the recently opened migrant workers housing project located along the Silverado Trail. Located on Taplin, which intersects Silverado Trail. ML=7Napa Creek: Out of Business. A former 1930's slaughterhouse. ML=46 . The site now operating as (http://www.kentrasmussenwinery.com/ ) Kent Rasmussen Winery and Ramsay Wines. Bronco Wine Company purchased the Napa Creek label.Western Valley Corridor - Hwy 29Beringer: ( http://www.beringer.com/beringer/index.jsp ) (pre-1900s winery site) Australian firm Foster's Group-Beringer Blass ( http://www.fostersgroup.com/ ) bought this conglomerate out for about $1.5 billion. Located just north of the town of St. Helena. ML=51 Fosters is #5 on the WBN 2006 “Largest Wineries List.” From their Web site:“The Rhine HouseCompleted in 1884 by Architect Albert Schroepfer, Frederick Beringer's residence has beautiful exterior stonework, stained-glass windows and interior wood paneling - all exhibiting exceptional artistry and craftsmanship. When building his 17-room mansion, Frederick wanted to create a California villa that was reminiscent of the family's impressive old German home at Mainz-on-the-Rhine. Built at a cost of about $28,000 (with the 40 panels ofstained glass accounting for $6,000, nearly a quarter of total constructioncosts) the Rhine House is a classic example of ornate Victorian architecture with its many gables, turrets and ornaments.Hudson HouseThe Hudson House was built around 1850 and was on the property (although notin its current location) when the Beringer brothers bought the land in 1875. Itwas originally the house of David Hudson, known for his involvement in the BearFlag Revolt of1846 in nearby Sonoma, an event that was instrumental inCalifornia winning independence from Mexico. When Frederick began planning hismajestic Rhine House he decided the best location was the spot where the HudsonHouse, Jacob's residence, was located. So the Hudson House was moved, pulled onlogs by draft horses about 200ft north to its current location.Gravity Flow WineryThe Beringer brothers located their winery building against the hillside so they could use gravity flow methods to make their wine, as was the custom in their native Rhine Valley . Construction of the Old Winery began in 1876 and its became operational for the harvest of 1877. Draft horses would bring the gondolas of grapes up the road behind the winery to the third floor. Grapes were crushed in the then state-of-the-art, steam-powered crusher and the must was gravity fed down to the second floor for fermentation. After the wine finished fermenting, it flowed by gravity down to the ground floor for storage and aging,before being bottled and then aged in the tunnels.TunnelsRare among Napa Valley wineries, the aging caves of Beringer were dug into the hillside of Spring Mountain from the late 1870's to the early 1880's. The tedious and strenuous task of hand-chiseling the 1,200 linear feet of tunnel[...]