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Comments on: The Role Of Creativity In Business

Small Business Branding and Marketing Advice and Commentary

Last Build Date: Fri, 17 Nov 2017 11:28:21 +0000


By: Ed Roach

Mon, 01 Jan 2007 17:15:24 +0000

Creativity takes guts. A lot of businesses today are lead by individula whose parents sheltered them and provided everything for them. Let them live at home far too long etc. They never had to work hard for much, they follow the leader. To do something different in your business and make a difference you have to think creatively. Once you discover a solution and sometimes it appears "out there" you now have to have the guts to do it - to take the risk. Ever attend a brainstorming seesion? Everybody loves throwing ideas out there. Everybody likes the idea of creativity. "thinking outside of the box" is a very over-used mantra. Now try to implement that creative idea. Watch how many reasons why we can't do it suddenly pops up. It will cost too much, it will never work, no one will buy it - blah, blah, blah. No guts. Creativity in business, art and life in general requires the guts to put it out there and see it through. Picasso could easily have painted sentimental scenes realitisically but he chose to be creative. Guts. Steve Jobs could have pulled a Dell and mass-produced beige products as well, but chose to be creative. Guts. Starbucks could have just served up java with cream but chose to get creative. Guts. I don't agree that we all have the potential to be creative. It is more complicated than that. To be creative is to be leader not a follower. We simply are not all leaders. Most of society are followers, they look to the creative thinkers for their solutions and their guts to make it happen. Ed

By: tammy vitale

Wed, 27 Dec 2006 23:23:23 +0000

oh yes and oh YES again! While I'm an artist, I believe that creativity comes in all shapes and sizes from cookies to a good soup (oh, they're both food), to a beautiful garden to a well-made bed (okay, it's all household - that and my art are my creations). And OH YES a third time about schools whose squash it all out and try to convince us that only a gifted few are creative. Phooey! Here's to the creative spark in each and every one of us and to you for saying it so well!

By: Halina

Thu, 21 Dec 2006 01:35:07 +0000

Hi Nick I agree completely. We are all born with creativity and the lack of it is killing not only business, it is killing people as well (figuratively speaking...) The thing to be aware of: Since our education puts so much emphasis on logic, and on the illusion that logic & rationality equals safety & security, many, if not most people think/feel that creativity is not something that you can trust. Trust however is CRUCIAL for creativity to flow freely and thus produce the kind of experiences and results that really make a difference in business and in life. Since we're not brought up with it it's up to us to allow creativity to flow into every aspect of our lives - business lives too - and to TRUST IT!

By: Lack of creativity is killing business » Small Business Marketing And Branding

Tue, 21 Nov 2006 22:11:08 +0000

[...] A few months back that I wrote that I believed the lack of creativity is slowing killing business today. In reading a wonderful book, Mavericks at Work, I not only learned I was correct, but I have data to back it up. [...]

By: Kenneth Edwards

Thu, 16 Nov 2006 06:55:40 +0000

That's funny. When I first read the beginning of the this post I thought maybe this would work. Then I tought about it to. Yeah I guess we are all creative, but we have different levels and types of creativity. Some of us have let our creativity show, while others have been put in a box. Smile, Kenney Increase Sales