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Daily Search Forum Recap: November 24, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...


Search Buzz Video Recap: Featured Snippets, Link Building & My Google World Is Upside Down
This is the special Thanksgiving SEO video recap where I talk about the changes to the Google featured snippets. I also discuss the parameter handling tool in Search Console and how you need to think about that when you migrate to HTTPS...(image)

Google: Anchor Text For Internal Links Do Matter
Some asked Google's John Mueller if the anchor text you use for your internal links matter for Google. Of course, John Mueller responding suggesting it does. He said "Most links do provide a bit of additional context through their anchor text...(image)

Google Local Pack Tests Showing Knowledge Panel Tabs
Google seems to be testing merging the local pack with knowledge panel data into tabs across the top of the local pack. Sergey Alakov caught this test, although I cannot current replicate it, here is what he shared...(image)

Google: Most Websites Rank Without Any Link Building
Did you know that most websites listed and ranking on Google rank without building a single backlink...(image)

Google My Business Web Search Dashboard Now Ask You To Create Ads
Sergey Alakov spotted that the Google My Business web search dashboard that launched a couple months ago, now is asking businesses to create ads using AdWords Express...(image)

Thanksgiving 2017 Google Logo, Bing Theme & More
Google, Bing, and even Sogou have special Thanksgiving day logos and themes. Google has a turkey is an interesting one. Google wrote on their Doodle page...(image)

My Google World Is Upside Down: Matt Cutts Complains & Danny Sullivan As Google Spokesperson
I am telling you, my Google and SEO world is literally upside down right now. So yesterday, at Search Engine Land, I reported how Google had a bug where they showed recent searches pop up automatically on the Google home page under the search box...(image)

Google: URL Folder Structure Doesn't Need To Match Content Folder Structure
Let's say you have a recipe site and you have recipes by vegetables. If you let people click from the tomatoes and then into a tomato soup recipe...(image)

There Was Google Featured Snippets Change Up In Past 30 Days
Pete Meyers from Moz was tweeting yesterday about how the featured snippets at the end of October have significantly changed. He said "it looks like a lot of the SERPs that lost Featured Snippets around the end of October gained general Knowledge Panels...(image)

Google: Most Sites, Even Large Ones, Don't Use Parameter Handling In Search Console
Google's John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console. John said "most sites, even large ones, never touch those settings." He said the average site has no use for it...(image)