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Advertising For Success



Explore blog and feed marketing, blog monetizing strategies and advertising research.



Updated: 2017-09-11T06:00:25.515-05:00

 



Valued Readers and Visitors

2013-04-19T16:24:10.763-05:00

Due to illness, this blog is not currently being updated.  Please feel free to search for articles of interest or to read older post.  Thank you for reading my blog all these years and I hope to be back up on my feet soon. Blessings, prayers and positive thoughts are appreciated.

Eileen aka CyberCelt(image)



How Much is that Santa in the window?

2012-12-12T18:58:30.493-06:00


I am beginning to hate Christmas.  Besides for the flashing ads that take center stage on the page, there are automatons that want to provide customer services blurbs. They cannot tell you where anything is, but they will talk to you, sign you up for a credit card and probably steal your credit by the time you find the X that will close the window.

Have you noticed the Xs on different positions on popups?  Like it is not bad enough you are seeing this ad, you also have to find the moving Xs to close it.  The Christmas season must be provide the creative impetus to develop new and different ways to ignore shoppers.

I would and do happily watch a short trailer before some YouTube movies.  The movies is loading and the commercials are tasteful.

The absolute worse are the games on Facebook. that keep trying to make you upgrade, buy special potions, extra lives, more energy, etc.

When did Christmas become so commercial? Lets get back to traditions.


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Real-Time Content Marketing Strategies

2012-12-02T17:27:16.742-06:00



 Good book review on Search & Social.  The SearchBlog (Media Post) reviews book on content management by iCrossing VP of Strategy Rob Garner.

The best advice on SEM for content management and other formats from the article
Create -- don't disseminate. Make it shareable, not just comparable. And optimize, optimize, optimize.
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Adobe Webinar

2012-11-10T18:08:06.995-06:00



How to Succeed with Google Product Listing Ads (PLAs)


When: Thursday, November 15, 2012 10AM PT / 11AM MT / 1PM ET

Speakers:

Chris Haleua - Product Manager, Media & Advertising Solutions
Kiyoshi Ihara - Product Manager, Adobe AdLens
James Varughese - Business Analyst, Adobe AdLens

Product Listing Ads (PLAs) are more than a new Google ad format. They are transforming search marketing with a rare combination of high volume and profitable efficiency, and they are no longer free.

Now that Google has moved all product listings to a CPC model, search marketers need to move quickly to capitalize on this new opportunity. Adobe AdLens can show marketers how to create, manage and optimize PLAs through a single interface.

In this webcast learn how to:

· Create product targets, leveraging existing data feeds
· Analyze Product Listing Ads at the SKU level for increased visibility
· Automate bid optimization and forecast performance in this new auction environment

Register Now

 

 

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dona nobis pacem - Blog for Peace 11/6/12

2012-11-04T03:36:36.174-06:00


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Are you Blog Blasting for Peace?

2012-11-03T20:59:00.821-05:00

One easy way to put peace out there in the world


(image) November 4, 2011


**click the logo above or link below for details**

Get Your Peace Globe in 4 Easy Steps

(image) Peace Globe from Prior Year

Join us this year. It is fun and pulls a bit of creativity through your neural pathways.  We will be sending a huge blast of peace out into the ether.  Cannot hurt and it may help!  Join us.

Please visit with peacebloggers on FaceBook, Twitter, Mimi Writes and many of sites around the world. By 11/4, I will have a different peace globe on each of my blogs.


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When you search on Facebook, the ads will come.

2012-10-29T22:14:58.193-05:00

Marketers have learned to integrate intent signals from search engine marketing into retargeting for display ads. Now the online ad industry moves that concept into Facebook Exchange to verify when an ad actually gets viewed.

Infolinks, a new suite of real-time intent-based display ads for publishers. Dave Zinman, also credited for co-inventing the ad server, said addressing real-time "intent" targeting supports verification and viewability at the time consumers are on the page.

Infolinks' ad units serve nontraditional placements on the page. "Search is the place real-time intent is most commonly found," Zinman said. "We will serve display ads based on intent only when someone conducts an action, rather than previous intent."


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Christmas Creep and Politics

2012-10-02T18:56:19.935-05:00


Many retailers will delay beginning Christmas marketing campaigns until after the election. Retailers usually start holiday marketing campaigns the first week of November. However, November 6, Election Day is causing retailers to delay holiday campaigns until after the election.

I am not sure how I feel about this.  Is it better to be done with politics and start Christmas?  Can we just do away with both?  Last night, one of my shows said it would return in 2013. Has life come to a complete stop?  I know the Congress took off, but who would think retail would bow down to political pressure?

 
Holiday Forecast Is Rosy, But Election Could Delay Marketing Campaigns
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9/11 Strength from all Quarters

2012-09-11T03:47:45.615-05:00

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Angels Wrap Fire Fighter with Wings

Fireman’s Prayer

When I am called to duty, God
whenever flames may rage,
Give me the strength to save some life
Whatever be its age.

Help me to embrace a little child
Before it’s too late,
Or some older person
from the horror of that fate.

Enable me to be alert
And hear the weakest shout,
And quickly and efficiently
to put the fire out.

I want to fill my calling
and give the best in me,
To guard my neighbor
And protect his property.

And if according to Your will
I have to lose my life,
Please bless with Your protecting hand
My children and my wife

 

God bless the heroes and heroines.

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Boomers Will Wield Economic Power

2012-09-09T18:51:41.229-05:00

The Most Valuable GenerationFinally, Baby Boomers come into economic power. The Greatest Generation is passing on, as is the way of life they lived. No longer will a young person graduate from college (or not) and accept a position with a company for life. The GG worked and retired from one company.  They were The Greatest Generation! They lived through the Depression, a World War and went on to build one of the greatest military-industrial complexes the world has yet to witness.Baby Boomer GenerationMany Boomers were shipped to a war about which no one ever talks. The lived through atomic testing, DDT spraying, live vaccines, integration, bottle feeding, jam packed classrooms, atom bomb drills, the Cuban Crisis and the Cold War. Some of the greatest and inspiring leaders of the century journeyed for a short time during the boomers' formative years: John F. Kennedy, Bobby Kennedy, Martin Luther King, Jr., Mother Teresa and Rosa Parks. Boomers faced race riots, free love, psychedelic drugs and art, and music. The world exploded with boomers and then, the candle burned down and boomers went to work. Boomers have worked, paid taxes, raised children, purchased homes and held onto middle class by their finger nails. Now, there will be a resurgence of boomers. Download the entire Nielsen report, “Most Valuable Generation," here:  http://www.nielsen.com/us/en/insights/reports-downloads/2012/introducing-boomers--marketing-s-most-valuable-generation.html. This a huge report and many will find all the information helpful. Factoids Boomers, born between 1946 and 1964, are set to control 70 percent of the disposable income in the US in the next five years.In five years, 50 percent of the U.S. population will be over 50. These consumers spend close to 50 percent of all consumer packaged goods (CPG) dollars.They also will inherit $15 trillion over the next 20 years. 67 percent of Boomers plan to spend more time on their hobbies and interest when retired.-->> Yet less than 5 percent of advertising is geared towards them. If you are targeting 18-49 year old consumers, you may loose a sizable share of  the market.Boomers comprise33% of all online users33%  of  social media and Twitter users33%  of heavy Internet usersMarketing to youth is traditional marketing wisdom because of the enormous results that the 18-49 demographic has delivered in the past, a time when it was comprised of an unprecedented 80 million, marketing friendly Boomers.  Market Changes The over 50 segment consists of close to 100 million consumers. By 2030, the 18-49 segment is expected to grow by 12 percent, while the over 50 segment will expand by 34 percent.60 percent of Boomers still have at least one person in the household working full time. Boomers make the most money and spend what they make.My Two CentsOh, Boomers are not all impotent, incontinent or depressed. We do not worry about our intestinal flora any more than someone younger. We have aches and pains consummate with living over 50 years, 30 of them surrounded by nothing but metal.  Hair loss is natural and does not cause everyone to go for implants.  Now, the teeth are another story. There is money to be made with Boomers' teeth, especially pain-free, peaceful dental work. Insurance, cancer surgery, joint replacement and heart attacks worry Boomers. Take the worry from the lives of Boomers. Travel can be a real problem for many--find the answer. Find a doctor that takes a certain insurance for your clients. Most of all, RESPECT the boomers. If for nothing else but the music!![...]



Google Set to Enforce Millenium Copyright Act

2012-08-23T23:48:22.291-05:00





Google says next update of their search engine will begin . . .
taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily . . .
Here is a link to the 30,000 domains oft-reported for copyright infringement.

via I Need Hits

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10 Comments

2012-08-01T18:55:10.589-05:00

Six Surefire Strategies To Keep Your Facebook Fans Coming Back For More 

Free white paper available courtesy of Wildfire Interactive 
A successful marketing plan includes Facebook. No matter what content type or subject matter you cover, there are six fundamental messaging strategies you should know. These six strategies have been shown to tap into fan passions, trigger instant engagement, and turn fans into engaged brand advocates. In this paper, Wildfire shares real-life case studies of marketing success on Facebook with examples.
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Millennials on the Cusp of Change

2012-07-16T17:46:56.554-05:00

Generation We - the Millennials - has arrived. They have emerged as a powerful political and social force. Their huge numbers and progressive attitudes are already changing America and the world. Millennials get it.  They are the most marketed to generation yet. They were the first generation to be targeted by advertisers. Commercials were written for Millennial babies less than two years old.There are 62 million Millennials (Generation We) with $143 billion in buying power.Below are five things you, brand marketers, need to know to be successful with this generation.1. They’re Not Brand LoyalUnless you happen to be Apple, endearing your brand to Gen We for the long term won’t be easy. Remember, they left MySpace for Facebook.They are concerned with value and function than brand because they were molded by the largest global recession in recent memory. You will have to evolve with them, demonstrate value to them, and market yourself in non-traditional ways. 2. They Expect Brands to Fit Their Mold. Not the Other Way Around.  When products and brands don’t perform the way they want or expect them to – they will blame the brand and go elsewhere.  Tailor your brands and products to them, or allow them to do so. They want it "their way." 3. They Care About the World and What Your Brand is Doing For ItThis generation is the first generation to experience “green” in the mainstream. Consider how your brand treats the world, because Gen We will.  They expect transparency.  4. They Expect You to Entertain Them You should entertain this group.  They have always been entertained. They have much shorter attention spans than previous generations, but an uncanny knack for processing massive amounts of information. My son can be gaming on his laptop, texting to FaceBook, making and receiving cell calls and texts while watching TV.  Seriously.5. They Actually Listen to Their Parents and vice versa. Gen X parents and Gen We kids are watching the same TV channels, wearing the same clothing brands and playing the same video games — often together as a family. This group has participated in family decisions,, so they tend to listen and even copycat their parents’ purchasing habits. Do Not ignore Mom and Dad. Read more: http://www.mediapost.com/publications/article/177373/5-things-you-need-to-know-about-the-next-generatio.html#ixzz20pF5InXd[...]



Zip and Dash Through :LA

2012-07-10T17:28:55.773-05:00

This post brought to you by Kia Rio. All opinions are 100% mine.

allowfullscreen='' frameborder='0' src='http://www.youtube.com/embed/4MtnMAMEviY' height='315' width='560'>

 

 

View the fun film above.  The film catalogs a scavenger hunt two couples recently played in Los Angeles. They were giveN a Kia Rio to use. Click to visit the Rio Explorer Page. This car is a technological wonder and under $15K.

The couples had to find five items or solve clues to move on to the next item. The five fun places the couples visited were: 

  • The Griffith Park Merry-Go-Round - one of the oldest in the US.
  • Amoeba Records - Vinyl, CDs, you name it. If it is music, it is here. I think finding Christina Milan's new CD in this huge warehouse would be frustrating, especialy since it was hidden.
  • Rodeo Drive -- the place to shop if you are a woman of means.
  • Pink’s Hot Dogs - Eat here often enough and be famous enough, and they will name a hot dog after YOU.
  • The final destination/prize was a visit to the penthouse apartment of Christina Milan in the Roosevelt Hotel, a world famous hotel for celebrity parties.

The Kio Rio looked like a cool car to have in a scavenger hunt. It had the UVO Technology voiice activated system that includes wireless technology (Bluetooth), so you can use your voice to dial a phone number or set your music.  There is a one-button screen that allows you to use and change your Bluetooth devices. There is also a USB port, which helps when you want to transfer information or music. My favorite accessory would be the rear cameras. As soon as the Kia Rio is shifted into reverse, the rear cameras come on.

I would take on a challenge if George Clooney was the celebrity and if my friend and I could use the Kia Rio to Zip and Dash through Austin, Texas.

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July 4th, 2012

2012-07-03T14:35:43.118-05:00

Happy Birthday, America
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Build Links and They Will Come

2012-07-01T21:43:27.958-05:00

Via i need hits(image)



Digital Marketing Depot Free Webcasts

2012-06-26T03:40:55.260-05:00

Content Marketing is good for SEO and PPC campaigns!

Date: Jun 28, 2012 1:00 EDT (10:00PDT)
Speakers:
Joseph Kerschbaum, Vice President at Clix Marketing
Alex Edelstein, CEO & Founder, Serv.io

White-hat Link Building in the Penguin Era

Date: Jul 11, 2012 1:00 EDT (10:00PDT)
Speakers:
Jon Ball, Page One Power

SEO for e-Commerce: Challenges and Solutions

Date: Jul 31, 2012 1:00 EDT (10:00PDT)
Speakers:
Eric Enge, President of Stone Temple Consulting
Jesse Laffen, Director of SEO Performance, Slinshot SEO

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Google spends fortune on Top Level Domains

2012-06-21T02:32:57.783-05:00

Google spends $$$ to bid/buy new top level domains, like .LOL, .Google and .Docs.


On May 31, 2012, Google disclosed some of the specific top-level domains for which it is applying--at $185,000 per application. The domains are ".google," ".docs,." ".youtube," and ".lol". Each application, some saying more than 50 top-level domains in total, carries an $185,000 application fee. That would be $9,250,000 and some change.
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Memorial Day

2012-05-26T14:00:36.356-05:00

Moment of Remembrance is 3 PM (local time) Monday.
 Stop and remember those who keep us free.
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HubSpot Free Download

2012-05-23T02:08:02.107-05:00

This collection has been completely refreshed for 2012. Get your copy today.



HubSpot has compiled a brand new collection of 120 Awesome Marketing Stats, Charts & Graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.

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Have a Wonderful Day

2012-05-13T09:46:48.809-05:00


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Eye Glasses for Every Mood, Season or Day of the Week

2012-05-06T16:02:37.879-05:00

Do you remember that ZZ Top song, "Cheap Sunglasses"? I think about that song whenever I hear about ZENNI. The folks at ZENNI bring cheap eyeglasses direct to you from the manufacturer. No intermediaries, no markups, no limited selected of frames on sale. ZENNI brand does not carry the cachet (or price tag) of Gloria Vanderbilt, Calvin Kline or any of the names licensed to the highest bidder. In other words, ZENNI means quality without cost.

The only brand sold is ZENNI, so you will not pay for expensive or even inexpensive brand names. ZENNI eyeglasses are stylish and fashionable. Better yet, the prescription will be correct, the lenses safe and the frames comfortable. Best of all, the ZENNI eyeglasses will be fashionable and just what you wanted.

Visit the website to select from 20+ colors of frames in small, medium or large size with regular, bifocal or progressive lenses. Choose from full rim, half rim, rimless, sunshade or goggles! View frames sorted by shape: oval, aviator, square or round. Select frames by material, such as plastic, stainless steel, memory titanium or aluminum alloy.

Buy a pair of eyeglasses for each day of the week, to match your wardrobe or for the season. The eyeglasses are inexpensive and you will be an eyeglasses fashionista!(image)



Mobile Media Revenues

2012-05-05T20:33:20.145-05:00


Consumers are expected increase spending on mobile media by 13.4 percent, from $121.8 billion in 2011 to $138.2 billion in 2012.

Advertisers are expected to increase spending on mobile media, from $6.3 billion to $11.6 billion.

The revenue of the mobile media economy appears to be reaching $149.8 billion in 2012, a 17 percent increase from 2011.

Get more information on the Media Post blog, Research Brief.

The following caught my eye:

Global Mobil Media Revenues ($ in Millions)
VenueAdvertiser SpendConsumer Spend
Data plans / web browsing
$7,311
$82,895
Applications and Games
2,898
26,121
Music
321
16.026
Video
726
2,837
Source: Strategy Analytics, Global Media Forecast, April 2012

Incredible profits in all areas of mobile media except for music, which provides over 11 percent to the total revenue, but spending has remained fairly flat.

Do you have a mobile media marketing plan?(image)



Get On The Cloud for Free

2012-04-29T00:53:06.808-05:00

Six years after the beginning of discussion about the service, Google Drive is a reality.  Google offers 5-gigabytes (Gb) of free storage. Use Google Drive on PC and Mac as well as iPhone and iPad. Android devices will be supported soon.

Dropbox.com offers 2-gigabytes and 500-megabytes per referral (accrue up to 18 gigabytes) for free. Choose an individual Pro plan starting at 50  or 100 Gb. Team accounts start at 1 Terrabyte (Tb). Show your photos and videos anywhere you have access.  Share easily with friends, family and teammates. Free for Windows, Mac, Linux and Mobile.

Microsoft's Sky Drive offers 7-gigabytes for free. Use the SkyDrive application available for Windows Phone and iPhone. Look up your Windows Live ID, with which your sign you into Hotmail, Messenger, Xbox LIVE—and other Microsoft services.

Box.com is another site with 5 gigabytes for free. With Box, you can access, manage and share your on line content from anywhere, even mobile devices.

Apple iCloud gives you 5-gigabytes free. iCloud stores your music, photos and documents. When you need the content, the cloud will transfer them to all your devices. Works with  iPhone, iPad, and iPod touch and is free with IOS 5.



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Yet Another Google Update

2012-04-11T20:16:59.581-05:00

2012 Updates

Have you ever wondered how SEO experts keep up with the changes to the Google search  algorithm? I found this helpful breakdown of Google updates at SEOMOZ. The changes listed below took place during approximately a two-month period. It makes me wonder if the Google has the worst or the best product in the world . . .

Search algorithm has taken search engine optimization (SEO) out of the hands of mere mortals.  I remember when page names and meta tags were the new thing.  Until someone comes out with Cliff's Notes to search engine marketing (SEM), I think I will have to pass.



March 50-Pack - April 3, 2012 Google posted another batch of update highlights, covering 50 changes in March.

Panda 3.4 - March 23, 2012 Google announced another Panda update.

Search Quality Video - March 12, 2012 Google published a rare peek into a search quality meeting.

Panda 3.3 - February 27, 2012 Google rolled out another Panda update.

February 40-Pack (2) - February 27, 2012 Google published a second set of search quality highlights at the end of the month, claiming more than 40 changes in February.

Confused, yet?


Venice - February 27, 2012 This local update appeared to more aggressively localize organic results and more tightly integrate local.

February 17-Pack - February 3, 2012 Google released 17 search quality highlights.

Ads Above The Fold - January 19, 2012 Google devalued sites with too much ad-space above the fold.

Panda 3.2 - January 18, 2012 Google confirmed a Panda data update.

Search + Your World - January 10, 2012 Google announced a radical shift in personalization - aggressively pushing Google+ social data and user profiles into SERPs.

January 30-Pack - January 5, 2012 Google announced 30 changes over the previous month.(image)