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Last Build Date: Mon, 01 Jan 2018 09:43:32 +0000


Completing 2017, Creating 2018

Sun, 24 Dec 2017 04:51:08 +0000

How did you like your past 364 days? How do you intend to create your next 365 days in 2018? In a few more days will be a brand new year waiting for you and I. Here’s some questions from my friend, John Stamoulos to complete 2017 and create 2018. You may find some of the questions …

Have you given up on email marketing?

Fri, 03 Jan 2014 15:16:17 +0000

By now, most of us have experienced email fatigue. That is the point at which we wish we never had an email address to begin with. Yet, ask anyone today if they were willing to give up their email address, for real; you would get an incredulous look. How can you survive in the modern …

Can you think out of the box?

Mon, 27 May 2013 08:51:33 +0000

Here is an interesting topic. No matter where you are, in school or at work, you will hear talk about “thinking out of the box”? Makes you wonder, doesn’t it – how did we get in the box in the first place? Unfortunately, the reality of you being in the box, does not change the …

How to handle a video or television interview

Fri, 22 Feb 2013 06:53:18 +0000

For most small companies, the opportunity to appear on TV is not high. However, with the Internet becoming a part of everyone’s lives, there is definitely a good chance that you will have the opportunity to be interviewed and be on video. Here are some tips: 1. Plan your time. Make sure that you are …

When Advertising is only a Marginal Factor in their Marketing Mix …

Thu, 07 Feb 2013 09:28:14 +0000

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.  ~ David Ogilvy Perhaps I was unfortunate to meet such clueless clients. Advertising is seen as a marginal factor in their marketing mix. …

Give your Facebook password for a job?

Thu, 22 Mar 2012 01:09:57 +0000

I just read this article and have been hearing a lot about this topic from various sources. In essence, this is a case of trust. If the company does not believe what you say and want your passwords to verify, then it begs the question: why are they hiring you? If the interviewer asked …

New Year, New Resolutions – Excellent Customer Service

Tue, 03 Jan 2012 07:04:01 +0000

Welcome to 2012. Happy New Year. It is that time of the year where many people reflect on what has taken place in the year before and what they want to achieve in the following year. Yes, it is the time for a New Year Resolution. For businesses, many people think about this in terms …

Merry Christmas & Happy New Year!

Sat, 24 Dec 2011 15:19:37 +0000

Here is wishing all our readers a very Merry Christmas and a fantastic New Year!

Social Networking in the Working World

Thu, 01 Dec 2011 05:30:02 +0000

It is so easy to take part in the social networking world when you are just a student. What you had for breakfast, where are you now and the many other foibles don’t seem to matter that much. Then, look at the people who have had some really bad things happen to them when they …

Coupon Deal Sites in Singapore

Sat, 19 Nov 2011 07:56:46 +0000

Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites coming up. Of course, many of them come and go. Some last a while and …

How is your relationship with your agency?

Sat, 05 Nov 2011 12:23:48 +0000

I just read a short but interesting post over at Marketing Agency Talk titled: “Does The Agency Model Still Work?“. This has gotten me thinking about how our business has evolved over the years. It is quite true that while we used to have regular clients who work with us no matter what, such instances …

Go Get Business, Go GREEN – Part 1

Tue, 25 Oct 2011 07:44:44 +0000

Let’s face it, we are living in a world that is more than just competitive, competition today is so intense that it is no longer enough just to be “good enough”. Most of us must have heard that in order to be noticed, we must have a USP, a strong Unique Selling Proposition. Much easier …