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The Canadian Council of Public Relations Firms

Last Build Date: Tue, 10 Apr 2018 18:28:27 +0000


2015’s Biggest PR Hits And Misses

Wed, 06 Jan 2016 22:21:02 +0000

Whoever said you that you can’t take brand equity to the bank never dealt with a knife to their reputation — a hemorrhage that would put them squarely in the public eye and expose them to the harsh judgment of the folks that count the most. Looking back over 2015, some notable stories stood out […]

What It Takes

Fri, 24 Apr 2015 16:27:40 +0000

Written by Marlo Taylor, partner and general manager, energi PR Dear aspiring PR practitioner, Today, I received your application to be an intern at our firm. It was thorough and everything was spelled correctly. You are obviously bright and accomplished. It seems you have worked hard and done well. And your resume went straight over […]

What I’m taking with me

Wed, 15 Apr 2015 16:44:40 +0000

By Marieve Murphy, intern, energi PR. It feels like just last week I was walking into the energi PR office, eager and a little nervous about my first day. Now, three months later, I’m wrapping up my internship and taking a moment to reflect on my time here.  No two days have been the same; […]

Investing in the Future of PR: Here’s why you should care about the students of today

Tue, 31 Mar 2015 14:29:48 +0000

Written by Lauren Wasley, Creative Media & PR Strategist, energi PR. I get it, working in PR is busy.  But we’re not the only ones juggling packed schedules. Between working, household errands and family obligations, maintaining a semblance of a social life can be a challenge. Now, on top of this, we’re often asked to meet […]

A business spin on inflated balls

Thu, 29 Jan 2015 18:46:57 +0000

My first admission is that I know very little about football. Yes, my hubby was a Montreal Alouettes season ticket holder and yes, I did dress head to toe in orange at a Tennessee VOLS game to tailgate and moonshine. I also, most recently, coughed up cash to buy a signed Anthony Calvillo football for […]

How tilting your pelvis can help your business

Fri, 23 Jan 2015 21:21:04 +0000

Written by Marlo Taylor, partner and general manager, energi PR. Four or five months ago, I joined a new gym. It really is a wonderful place featuring two brilliant trainers. Let’s call them Brian and Francis, which makes sense, given that their names are Brian and Francis. Brian and Francis are everything you’d hope for […]

New Year, New De-Stressed You.

Mon, 12 Jan 2015 19:43:04 +0000

Post written by Lauren Wasley, Creative Media & PR Strategist, energi PR. Many of us make New Year’s Resolutions, perhaps in hope that the combined unity and benchmark of a new calendar year will help them stick. Unfortunately it’s a sad reality that most of these plans begin fizzling out come March (just look at […]

Skills: We’ve all got some, but which ones do you need to sharpen for 2015?

Fri, 09 Jan 2015 15:20:07 +0000

Written by Lauren Wasley, Creative Media & PR Strategist at energi PR. Many careers paths are chosen because they provide areas where our natural skills or interests can best be realized.  If, like me, you have a knack for creative writing, a passion for presenting and a short attention span, you might end up in […]

The Way We Were…and Should be Again

Wed, 08 Oct 2014 16:37:27 +0000

By Esther Buchsbaum,  co-founder, energi PR  I was recently inspired by a colleague’s blog on his family business and the true meaning of “work ethic” and “customer service”.  It gave me a warm and welcoming feeling like the kind I get when I walk into my local bakery or grocery store or butcher.  There’s something […]

Why PR still struggles with ROI

Wed, 17 Sep 2014 15:23:50 +0000

*Originally published in Marketing Magazine Close to 20 years ago at a Spring Conference of Counsellors Academy (Public Relations Society of America), I heard a startling presentation from the then chairman of one of the big five American accounting firms. For PR to be successful, to be allocated sufficient budgets and earn corporate trust, “buy in” […]