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polaroid related articles from Digital Photography Review

Last Build Date: Fri, 17 Nov 2017 14:54:00 Z

Copyright: Copyright (c) 1998-2018 Digital Photograph Review

Polaroid wants Fujifilm to pay millions in royalties for Instax Square format

Fri, 17 Nov 2017 14:54:00 Z


According to a report by World Intellectual Property Review, Fujifilm has filed a complaint for declaratory judgment, asking a US district court to clear the company of any wrongdoing after it was allegedly threatened with trademark litigation by Polaroid over the borders around its Instax Square images.

According to the suit, PRL IP, the brand licensor and marketer of the IP rights for Polaroid instant cameras, has turned against Fujifilm, “by suddenly demanding millions of dollars in annual royalty payments, on threat of a lawsuit.”

Fujifilm says Polaroid sent the company a letter in January 2017 stating that the “square form” of photographs taken by Fujifilm’s Instax camera is “essentially identical” to the trademark and trade dress rights owned by Polaroid. In March, another letter said that Polaroid would have "no choice but to take appropriate action to protect” its IP rights if Fujifilm would not take its Instax Square film off the market.

A third letter, sent in June, demanded royalty payments, and the complaint goes on to say that “on November 8, 2017, Fujifilm was notified that a negotiation meeting between the parties scheduled for the following day was cancelled because the lead investor expressly instructed defendants to pursue litigation unless Fujifilm complied with demands."

PLR IP owns the US trademarks covering the borders surrounding instant photographs, but Fujifilm's claim says that after filing for bankruptcy and discontinuing many product lines in 2008, Polaroid has been “unable to return to profitability through product sales" and now seeks "to generate revenue from what remains of the Polaroid IP portfolio”.

Fujifilm is asking the court to declare that its Instax film photos do not infringe any Polaroid IP rights, and is requesting cancellation of Polaroid’s trademarks.

Polaroid Insta-Share Moto Mod attaches a printer to your smartphone

Thu, 03 Sep 2015 18:25:48 Z

Motorola has officially announced its Polaroid Insta-Share Moto Mod, a small Polaroid instant printer that attaches directly to the back of the Moto Z smartphones. The printer uses Polaroid's Zink ZERO-INK Paper to produce 2 x 3-inch prints, and has a physical button to launch the phone's camera. The printer also supports printing existing photos from Google Photos, Instagram, and Facebook. Here's a closer look: This year's IFA show in Berlin saw the introduction of the Polaroid Snap instant digital camera. It features a 10 megapixel sensor and integrated ZINK Zero Ink printer that produces 2 x 3 inch adhesive-backed color photos using heat-activated dye crystals and a polymer overcoat rather than ink. Digital images are saved to a microSD card. The Polaroid Snap offers three captures modes: color, black & white, and Polaroid Vintage, the latter of which emulates the style of classic Polaroid instant prints. Photos can be printed with an optional Polaroid Classic Border Logo. Additionally, the camera features a self-timer and an optional 'photo booth mode', which takes six images within 10 seconds. The camera will launch in the US and UK in the fourth quarter of this year for $99/£90. The camera will also be released in Australia, but pricing and availability is unknown. Blue, black, white, and red color options will be available. Press release: Recreate the Magic of Classic Instant Photography with the Polaroid Snap Instant Digital Camera Wednesday, September 2, 2015 Recreate the Magic of Classic Instant Photography with the Polaroid Snap Instant Digital Camera and Share the Fun with One Snap, One Print  The New Polaroid Snap Instant Digital Camera is the Perfect Blend of Nostalgic Polaroid Instant Photography and Sleek Modern Design That Fits into Your Shirt Pocket--and Budget  Berlin, September 2, 2015–Polaroid announced the introduction of the Polaroid Snap instant digital camera at IFA 2015 in Berlin, Germany. The newest addition to the brand’s expanding instant digital camera line, the Polaroid Snap delivers the instant simplicity and spontaneity that is synonymous with the brand, with a pocket-sized form factor and affordable price point. In addition to its compact footprint and classic Polaroid instant camera experience, the Polaroid Snap combines digital imaging with the Zero Ink® Printing technology platform to enable users to easily print and share physical photos at the push of a button, while saving their image for easy uploading to a computer and any social media platform.  Simple, Instantly Striking Design  The Polaroid Snap camera's minimalist design features an updated look that incorporates design elements of legacy Polaroid instant cameras, such as the iconic Polaroid Color Spectrum. This is thanks to the efforts and insights of the renowned design firm Ammunition, the studio that was also behind the Polaroid Zip instant photoprinter and Polaroid Cube and Polaroid Cube+ lifestyle action cameras. With the Polaroid Snap, Ammunition created a sense of continuity between classic Polaroid cameras and current Polaroid products such as the Polaroid Zip and Polaroid Cube. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands including Adobe, Beats by Dre, Square, Lyft, Obi Worldphone and Williams-Sonoma.  “Sharing, instant photography, and the idea of one snap, one print, are concepts that Polaroid developed over 75 years ago and that have long been engrained in the brand’s identity. The Polaroid Snap puts a modern twist on classic Polaroid instant cameras by combining digital camera technology with a contemporary, minimalistic design at a price point consumers would expect to pay for an analog instant camera,” commented Scott W. Hardy, President and CEO of Polaroid. “Our relationship over the past few years with Ammunition has resulted in some truly unique products that combine modern technology and innovative design, but still embody the Polaroi[...]

Polaroid Cube+ adds Wi-Fi and two bright new colors

Fri, 26 Jun 2015 18:07:19 Z


Polaroid has added a new member to its Cube camera family: the Cube+. Introduced at CE Week 2015 in New York, the Cube+ includes Wi-Fi, which is not included in the original model. As with the first generation, the Cube+ can record 1080p video. The camera uses the same compact, cube-shaped and single-button design it introduced with the Cube.

Like its predecessor, the Cube+ features an integrated magnet for attaching the unit to metal objects and a rubberized exterior. The new model is offered in two more colors: hot pink and glow-in-the-dark green. A compatible Polaroid Cube+ app for iOS and Android, meanwhile, allows for mobile control and sharing.

The Polaroid Cube+ arrives in August for $149.99. The original cube will also be updated to include the two new colors in August, and will be priced at $99.99.

Polaroid iZone wants to compete with Sony QX and Kodak PixPro SL

Mon, 12 Jan 2015 20:06:00 Z


The Consumer Electronics Show in Las Vegas has already closed its doors but we have still discovered an announcement that slipped through the net during the event. Polaroid has announced the iZone camera, an 'extension camera' for your Android or iOS smartphone or tablet that works in a very similar way to Sony's QX lens modules or Kodak's PixPro Smart Lenses. The iZone connects to your mobile device via NFC and/or WiFi and uses the camera's touch screen as a control interface and viewfinder. 

At only 2 inches square the iZone is fairly compact and offers a tripod mount. In terms of imaging specs it has an 18MP sensor and 8x zoom lens. Unfortunately Polaroid has not given any information about sensor size and exact zoom range. The camera comes with a measly 32MB onboard-memory but the idea is to save images directly to a smartphone where they can be easily edited and shared. However, the iZone also works as a stand-alone camera, albeit one without a screen and controls. Even without a phone connected, it's still possible to record images, which can be reviewed after transferring them to a computer or smart device via microUSB-cable. 

Polaroid is not much more than a licensing company these days and the iZone is produced by Sakar, which is also the parent company to the Vivitar brand. The Polaroid iZone camera is expected to hit stores this spring and will set you back $179.99.

Source: Polaroid

Polaroid announces Socialmatic availability

Tue, 09 Dec 2014 19:26:42 Z


We've seen prototypes of Polaroid’s Socialmatic instant camera, but until now, it was looking more like a concept than a reality. The flat, square-shaped camera with more than a passing resemblance to Instagram's icon, will be available for consumers to officially purchase on January 1st, 2015 – just in time for your New Year’s Day bash.

The Polaroid Socialmatic houses a 14-megapixel camera for shooting those day-to-day moments, along with a 2 megapixel rear facing camera for tons of selfie love. The unit comes with 4GB of internal memory, which is complemented by an SD card slot.

Users will be able to control the camera via a 4.5 inch LCD touchscreen, giving access to a full version of Google’s Android operating system. Using GPS, WiFi, and Bluetooth, you can share your favorite snaps to the cloud or send them to friends. In addition, a built in ZINK printer allows for instant printing gratification on the go.

This quirky “social sharing” camera from Polaroid will be priced at $299.99 and is available for pre-order.

Polaroid Socialmatic combines camera, printer and Android OS

Thu, 18 Sep 2014 13:10:00 Z

The Polaroid booth is all about its instant photography heritage. The Polaroid Socialmatic was first announced a while ago but is still in development and expected to ship sometime later this year. However, at the Polaroid stand in Hall 5.2 Photokina visitors can already get their hands on a few prototypes and play with the unique device.  The Socialmatic combines a 14MP camera, an Android smart device and a Polaroid Zero Ink technology printer in a fairly bulky case that is, to a degree, reminiscent of the Polaroid Instant cameras from the past. There is also a 2MP rear camera for selfies, an LED flash, a 4.5-inch touch screen, stereo speakers and 4GB of built-in memory that can be expanded via a microSD slot. The device offers a GPS sensor and Bluetooth. It connects to the Internet via a Wi-Fi module but there is no GSM capability.  The Socialmatic is a large device and one that displays your mood at the front. On the back you have a 4.5-inch touchscreen and Google's Android OS. The printer slot is located on the side. Power and shutter buttons on top. On the touchscreen you control an Android operating system that looks just like what you are used to from your phone. Once logged in you have access to the Google Play Store and can install your favorite apps.On the front a mini-LCD called "Mood Assistant" allows you to display your mood via emoticons or find new followers on the socialmatic network using a QR-code.  Images can be edited and adorned with stickers or frames before printing them in 2x3-inch format on the built-in Zero Ink printer. Prints are smudge-proof, water resistant and tear resistant. The Socialmatic camera will be available before the end of the year for US$299. A pack of 50 sheets for printing will set you back another US$20.[...]