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Published: Thu,19 Apr 2018 22:06:57 GMT

Last Build Date: Thu,19 Apr 2018 22:06:57 GMT


And my "idiot of the day" prize goes to...

Mon,27 May 2013 16:32:49 GMT

Hilarious. I like the ones you get on a forum who pretend to be what they're not and think they can fool people. They quite often use what they think are Western sounding names but they don't quite ring true, because they usually spell them wrongly. I'm amazed that you gave him so many chances, Paul. After all, you're Doctor Johnson, why the need to concern themselves with whether you're a Mr or a Mrs? Don't worry about it. I get called "Sir" quite a lot. Dunno if that's to do with my personality or just the person's lack of education. :twisted:.

Cold Calling A Pain In The Neck

Tue,14 May 2013 16:10:18 GMT

New to all this forum thingy!!! But not new to cold calling. I have spent many years in sales and now manage and administer a team of direct sales guys. All of my best guys are the 'charming' ones and not the pushy ones! Over the years I've sold everything from insulation, home improvements and adverising to business broadband and if you approach people in a positive and thoughtful way you don't have to be pushy. Overcoming objections, upselling and other direct sales techniques are no good in the hands of someone who isn't likeable. All selling is about persuasion whether it be product placement in a supermarket or direct mail. Direct face to face sales has a bad name as in every industry there will be people who aren't honest. But there is something about engaging with the customer on a one to one level that will always be important.

Using celebrities for advertising

Wed,24 Apr 2013 14:23:52 GMT

Using Celebs is definitely a good idea. I have interviewed a few on camera and it sure has made a difference..

Fantastic marketing initiative from Oddbins

Wed,03 Apr 2013 10:23:29 GMT

Love it!.

Any thoughts on SMS Marketing?

Wed,03 Apr 2013 03:51:44 GMT

The open rates of SMS messages is BY FAR higher than any other form of marketing. And if they "opt-in" to receive your messages it is just like email marketing in that way. So it can definitely be a great way to market as long as you are doing it in the right way... with permission, not spamming, and so on..


Wed,23 Jan 2013 11:04:11 GMT

Have you ever thought of using online video marketing?.

The top advertising slogan of all time

Thu,06 Dec 2012 02:58:25 GMT

"Probably the best larger in the world" is my guess. edit: I was wrong. I think my guess is better than "Refreshes the Parts Other Beers Cannot Reach" but then again I've never been good at sales..

The most complained about ads of all time

Wed,18 Jul 2012 16:36:11 GMT

Yes, KFC. That was a clearly careless concept of an advertisement..

AdWords is doing my head in

Tue,29 May 2012 15:05:15 GMT

I do use Adwords and get decent returns on it but it can be pretty complicated when you start to really get into it. They keep bringing out additional features and things and it can have the effect of complicating it all for sure. Stick with it though since you will get the hang of it bit by bit.......

internet marketing for small business?

Mon,21 May 2012 14:34:49 GMT

There are pretty lots of ways to market small businesses online. The most popular methods are social media marketing and Search Engine Optimization (SEO). These are really effective means. They are also low-costing means so it's not really much of an expensive investment. The returns are great so these methods are really good..