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Pramit Singh's blog: 'Question Everything'

Updated: 2018-03-08T11:49:26.020+05:30


The New Media Diet Pyramid


Faris Yakob has created this "Media Diet Pyramid" based on the USDA's Food Guide Pyramid.

You would modify the tip of this media diet pyramid for Indians and include these highly toxic media brands: Zee news, Aaj Tak, Republic TV and Times Now.

In fact, barring a couple of TV news channels and a couple of newspapers, you can include most other Indian news media brands into this 'wasteful media diet' category.

'He said, she said', 'He tweeted, she retweeted' , and 'Now I am all angry and shouting and debating about it', is not journalism. TV anchors have mistaken their drawing rooms as the new newsroom. News reporters sit in the OSD to the minister's office and think they are reporting from ground zero.

You may also want to add 'foreign' brands - the famous 'Whatsapp' university' (Thanks, Ravish) and all those 'Facebook politicians' to this toxic layer.

Exec's brutally honest pitch to potential investors I wish I had sent


Exeq, the New York-based startup founded by four New York City college drop-outs, has taken an unorthodox approach to pitching potential investors. In this email, Exeq CEO Derek Brown, a former engineer at LinkedIn and Addepar, explains the values of his startup, which wants to change the way millennials think about spending their money. The emphasis is mine.

"At Exeq, we don’t have everything together. We don’t know the future for our product and platform. We don’t know or control the external circumstances around our company."

The point of the app is to help people make more efficient decisions about their spending. It does so by notifying users when slight changes to how they spend can be made. For instance, the app might alert a person who frequents a coffee shop on their way to work that there is a more affordable alternative nearby. The app, which is only available in New York City to iPhone users, has 6,000 users. But, like most startups, their sights are set higher. 

"By combining financial and lifestyle data, we’re able to build a consumer product that enables consumer behavior…responsibly," Brown wrote in the email. 

And also this:

"Because you have a fiduciary duty to your LPs to make the best investments you can. We’d fall in that category. ;) On a more serious note, the answer’s simple: if you don’t see the shape of the world in the way that we’ve described above, then you shouldn’t invest in us."

I have been working on startups for 10+ years now, with no outside help. I created Bighow in 2007, a news publishing platform for curating news and listings, before Huffington Post and others took it mainstream. I wrote about my startup journeys in 2006, 'Startup is hard in Delhi'.

I just launched Truho, multipurpose publishing / payments, but I am hesitant to knock on investors's doors. I have no IIT/IIM degree. I have entered the fast-passing 40s. So I am hesitant.

A man without the pedigree of a degree.

But having seen Exec CEO's email to prospective investors, I wish I could send a similar kind to investors, but then I think what use would it be, other than sheer linkbait.

A Journalist Was Killed Yesterday


Gauri Lankesh, a journalist/activist, was shot dead yesterday. A progressive, she spoke and wrote against communal politics, caste system and the establishment. She was a mentor to rising young leaders like Jignesh Mevani (social activist in Gujarat) and Kanhaiya Kumar (Ex-JNU students Union president). She worked in Karnataka, a state in news of late for not being that friendly to journalists, even by Indian standards.

Are journalists more in danger today? Because they are targets of people hiding behind mobs hiding behind governments? Gauri Lankesh said some time ago:

“We had UR Ananthamurthy, Kalburgi, my own father P Lankesh, Purna Chandra Tejaswi, all these people. They were all trenchant critics of Jawaharlal Nehru, of Indira Gandhi, of Rajiv Gandhi. But none of them were ever physically attacked, let alone [receiving] death threats.”
We know the answer. We know deep inside that we should all be journalists/activists today. That would be the best tribute to Gauri Lankesh.

We may be killing and hurting less, but are we thinking about it more?


Steven Pinker might have some facts about there being less violence (at least in the developed world) on this planet than before, but I am with John Gray and don't believe humans have become peace-minded animals.

Truth: We are too busy with our smartphones to go out, riot and kill, and too fearful of army-like police and CCTVs everywhere, where even small crimes may result in big punishments.

Saying 'millennial' all the time doesn't mean we all have become more 'moral'. Doc Searls writes about the decline in usage of the term 'non-violence' in searches and books.

Use of non-violence term in books

Searches of 'non-violence'

Does it mean we mean we are not interested in 'non-violence'? Does it mean we are thinking about 'violence' more? Does it mean our language has changed, that we project our anger, frustrations and policies in other words when writing books or searching? I want to go with the third explanation. You?

Modi Government = Sellers of Vaporware = Pivot Government


The massive failure of demonetization, one of the worst things done by an Indian government, affected every common Indian citizen. Old men saw their fixed deposit incomes go down. Small businesses shuttered down for months. Millions of workers lost their jobs. The unorganized sector, responsible for most jobs in the country, took a left hook (this government loves big business only). RBI's credibility took a big beating. Farmers couldn't get timely and adequate payments for their produce, resulting in protests and suicides. GDP growth slowed down.

The Modi government is best at two things:

1. Sell the public on fancy plans and slogans - They call all this vaporware in the software industry.
Three + years of this talkative ('vachaal') government and all India got was shitty phrases...'smart cities' anyone? Hope your street isn't flooded during this monsoon.

2. Announce new plans as soon as you learn about the failure of the existing plan - they call it pivoting in the software industry.
The habitually pivoting government explains the demonetization failure as saying it was all about a cashless economy anyway, as if cashless economy would take away all the corruption, and it didn't matter that the consumers and small businesses would have to pay the fees associated with all digital transactions.

The people of India are gullible and anxious people. They sent a bunch of dubious and mouthy people to power. If only we had acted as smart VCs and tried to see behind their marketing.

Remember 'shining india' of 2004? Actors from the same training institute that time too. An easy, all-in-one online publishing tool for businesses & professionals


How about creating and maintaining a comprehensive online business presence that is as easy as using your email/social media account?

Meet Truho, my latest project. Truho brings you these: Quick and easy online presence, easy online marketing, easy resume, easy lead generation...and soon, easy payments and invoicing.

Basically, Truho is 'Wordpress meets Paypal meets Magento'.

I know it is a handful.

I have been working on the Truho, on and off since 2009, and was able to finish it, working full-time on it for 12months.

If you are a business, you can use it do a lot of things - business listings, products, services, deals/offers, rewards progams, job posting, other business pages, lead generation pages...and much more.

(Truho for business - screengrab)
If you are individual or a professional / freelancer, use Truho  to post your resume on a dedicated url, have a'hire me' button to get new job leads, maintain a 'project's page, answer people's questions.

(Truho for Individuals - screengrab)
I am working on adding the payments component to Truho.

Try it out for yourself.

About Truho
Truho for individuals
Truho for businesses

Annals of 'Post Truth': Is Rajeev Chandrasekhar The Peter Thiel Of India?


So, a rich man in India got the courts to issue a take down order to a news website, TheWIre, even before giving it a chance to explain itself. That most of our media is prostrating itself before the Modi government is not news. What is a bigger news that the rich and powerful people are being able to openly dictate what the Indian people get to read about them in the media. From

The Wire took down two articles that  (Rajeev)Chandrasekhar. The first, published on January 25, was a report by Sandeep Bhushan on the Republic TV, a news channel Chandrasekhar is set to launch in association with former Times Now editor-in-chief Arnab Goswami.

The second, published on February 17, was an opinion piece by Sachin Rao on the alleged conflict of interest in Chandrasekhar being a member of the parliamentary committee on defence and investing in defence companies.

The offending articles are here but they show the take down notice instead.

All this seems familiar to the way Billionaire Peter Thiel went after Gawker, eventually succeeding in getting to shut down and paying loads in fine, just because Thiel didn't agree with the stuff Gawker was prublishing. In his response to a questionairre sent by, Chandrasekhar replied in an eerily Thiel-like manner:

“This court action is not about a take down, it is about holding those who did this accountable for their actions,” he added. 
Of course he meant that the rich and powerful are not accountable for their actions at all, only those in media who dare to speak the truth.

Ignore Facebook As Much As Possible


What should we do with Facebook, this 'glorified Flickr'? Facebook ads (and Mark Zuckerberg) may shout about Facebook being an 'agent of change' and all that B.S. but fact is, Facebook has become a powerful force of misinformation, especially in today's polarized societies and nationalist governments, fueling echo chambers and making billions along the way with gloried display ads.

During the recent US General Elections, President Obama called Facebook a 'dust cloud of nonsense.'

Nieman Lab, which studies media, says Facebook has become a sewer of misinformation. Facebook has also been called the world's leading distributor of lies.  Quickly Facebook is losing whatever goodwill it had.

What can be done to fix the Facebook problem?

1. Time for FB to start acting like a media company, and taking the responsibility.

Hire editors to manage what shows up in its Trending section. Better, hire a team of journalists and charge them with separating at least the worst of the fake news from the stream.

But Facebook doesn't want the responsibility, and hides like a coward behind the 'platform' excuse.

2. Time for governments to regulate Facebook's walled garden, or at least reset regulations for what so-called 'platforms' are required to do.
This is not some poor platforms we are talking about here. Google and Facebook make billions without taking the full responsibility their reach foists on them.

3. Ignore Facebook itself.
Or commit yourself to seeing the latest friends and family update, keeping in mind that Facebook doesn't produce the news, it is your friends etc who pushing the shit down your throat. If you need the news, go to the newspaper's site. The journalist will thank you too. Facebook doesn't pay for the production of good news and opinions.

Facebook has only made fake news and uninformed opinion easier to spread, and Zuckerberg knows that the market or government/s don't punish it for doing some shitty thing day after day. (If it helps the case, just the other day Facebook mistakenly showed memorial banners on profile pages implying users were dead.

During the current backlash against Facebook regarding fake news stories during the US General elections, Mark Zuckerberg denies all responsibility, only vaguely saying 'there's so much more we need to do'.

Oh great. But it is not Facebook but we who need to do much and stop using Facbeook for our news and helpful information source. When did we loose our common sense?

All day long, you all are busy refreshing your FB feed. Stop. Take time out and check out the world outside, starting with some news that you don't agree with. Talk to people with views different from yours. Don't let Facebook help you dig your prejudice-lined cave too deep. Even Narcissus would be ashamed if he looked at you right now.

Whatever happens, for sake of humanity, I hope people use Facebook only what it was meant to do, news and updates from friends  and family, not fake news and poison stuff from people posing as friends.



I just made live my latest project,, a collection of food calorie burn calculators, health stats calculators (all on1 page) and healthy food lists.Believe me, getting older is no fun when you have no idea of how much your eating is affecting your health.I was reminded of a poster I saw, which said "Take the stairs, for one day you will find out you can no longer climb the stairs."Foodglad contains food calorie burn calculators (choose from a database of 4500+ food items), five health stat calculators on one page and a Mets value search tool (600+ activities) - these are prompts to track what we eat and how much we are doing to keep ourselves active.Screenshots from page Food calorie burn calculator (just choose what you ate and voila!) Five Important Health Calculators On One Page (just enter your weight, age, height and gender, that's all) Mets Value Search: Search for Energy Intensity of more than 600 activities.Foogdlad also has 40+ Lists of Healthy Foods.The future: If I get time, I may as well as add more food and activity tracking features. I hope you will find this small website useful.[...]

State of the World Series of Polls on


I have been working on Honestpage polls, where you can create, share or vote on interesting polls, summaries and pitches. I know, there are many online tools to create and share polls, but there is poll-based community. That was my idea behind Honestpage. It is a work in progress.

I am especially excited by State of the world series of polls (there are 100+ polls in this section), where I hope to gauge the world's opinion on politics, morality, society etc. It would be great if you check out the State of the world polls and share your views. Thank you.

Some other interesting polls in 'State of the world' series:
Men and women should have equal... (check all that apply)
Rank things that are causing the most stress in your life
Most responsible for polluting the environment?
Most Hated Employment Ritual? (choose all that apply)
Rank The 50 Most important Problems In Your Country

New Online Quiz Types On Beat The Clock and Word Of The Day


New features on Basicversity, where more than 200,000+ people have taken a free online quiz: Beat The Clock and Word of The Day. Please check out an online quiz and see how many correct answers you can give in 3 minutes!

(screenshot from a Beat the Clock quiz type)

(screenshot from Word of the day quiz type on Basicversity)

Why Facebook advertising is a waste of money


Came across this smart writeup on how Facebook advertising waste advertisers' money. We knew this always, but the explanation is very good:

I once liked a dance company on Facebook because I know the person who made their website. Now I see adverts for dance productions. That's not advertising gold; that's a waste of advertising money.

I reckon most people's profiles are like this - a few likes or posts about something that you'd never actually buy and all that ad money is just thrown away. 90% of the adverts could be getting your profile wrong but simple confirmation bias makes us notice that 10% far more than the useless, poorly targeted adverts, so when advertisers survey people they get the impression their profiling is working. Or worse, the ad networks know that the profiling doesn't work but they carry on the myth in order to charge advertisers more.

I might well be wrong on this, but while I see adverts for things that have no appeal to me I'll keep suspecting profiling doesn't actually work.

Seems only internet marketing agencies and Ad networks, with their overpaid 'marketing experts' and their lesser-paid 'army of trolls' push the case for more FB advertising, polishing the turd masquerading as a golden egg (for some, maybe).

Also read: Can Adwords help sell ebooks? No.

When will peak BJP come?


Peak Congress was probably its 2009 Loksabha elections win. Now it is BJP time, which plans to open 500 offices across the country and Modi says 'winning elections' is a 'national responsibility' (he said 'rashtriya kartavya', which sounds grand). Smart. Equating fortunes of a political party with what a nation must do.

Power nourishes hubris. A lot of it. We have seen Congress fail. We have seen the Left getting confused and stumbling. Now, it is BJP hubris time.

Again, one party claims to have all the right answers. People in BJP are aware of the noise they are making. Nitin Gadkari, a BJP minister, says Modi's achhe din slogan in 2014 is now a millstone, and that the Indian public will always be a 'dukhi atma'. Right.

The Career Bible: Quick Answers To 100+ Most Important Career Problems


The Career Bible is the latest and perhaps my favorite guide in The Success Manual series so far. It contains 100+ concise guides on the most important problems we face in our career, at one time or another - finding what we want to do in our career, creating a winning resume, job search, job interview, workplace survival (especially the two headed demon in form of office politics and the boss), and more.

318 Pages | 107 Easy-to-follow guides

All this for only $5

Can Adwords Help Sell EBooks? No.


This is a quick summary of my 60-odd days of experimenting with Adwords to promote and sell a series of How To/Reference PDF guides on various skills using Adwords. In the past, I managed Digital Marketing Campaigns for eCommerce companies.

All this happened in the last two months:

1. Good CTR (Click Through Rates) mean nothing. I mentioned in the text and display ads that these were PDF guides.

2. In the 60-odd days period, I got 1500+ clicks, and O conversions.

3. I posted in the Adwords forums about my problem and the internet advised me that only branded content sells well online. This is something worth thinking over. It needs time, some viral needs exposure.

4. Text ads are the worst. I even tried expanded text ads. I got the clicks. Nothing on the sales side.

5. A lady from Adwords (they call the new customers, and I was using Adwords from my personal account) called. She advised me to use newer kinds of Adwords ads (Gmail ads etc) and promised to check in in 14 days. I started the new ads, got the clicks (the skill guides are really useful), and waited for the lady to call back. When she didn't, I paused all the ads, except the Display and Remarketing ads.

6. I changed the landing page, A/B tested etc more that 5-6 times in this period. More clicks, but no conversions.

7. Thankfully, I got conversions from other channels: Links, emails etc.

What I learnt: Even when I used to do Digital marketing campaigns for ECommerce companies, we knew Adwords/Facebook Ads etc are money-gobblers - good for branding, but if you plan to use these to plan profitable marketing campaigns, after having figured in per-sale margin and all that, you are in for a shock. Yes, yes. Online marketing is supposed to be targetable, measurable and what not...but advertising is advertising.

So, Adwords doesn't help with ebook sales. How about Adwords' effect on other sectors?

Google (India) and Facebook (India) are perhaps the most profitable digital companies, making the most money out of ECommerce in India - Google alone makes more than Rs. 1000 crore each year from India. I am thinking of using Facebook to promote the page for the guides, but I am still figuring out the margins, which is foolish, for online advertising doesn't seem to be about margins/unit economics etc at all.

P.S. The headline should have been 'Can Adwords and Facebook Ads Help Sell Ebooks? No.', 2003-2016


Univision has bought Gawker Media in for $135 million in a bankruptcy auction. It will shut down, the flagship website and will run the group's other websites: Deadspin, Gizmodo, Jalopnik, Jezebel, Kotaku and Lifehacker. Billionaire Peter Thiel pursued his vendetta against, and funded Hulk Hogan's suit against the website, and a jury awarded a $140 million settlement to Hogan, causing Gawker media to file for bankruptcy. Although, the settlement is still to be challenged in higher courts and could be reversed or reduced.

Three things I thank Gawker for:

1. For 'sticking it up' the elites, for 'punching up', and for fully practicing the maxim that no one is above an investigation and the self-important should be brought down a notch or three.

2. For the good writers: Elizabeth Spiers, Choire Sicha etc left to fidn their own publishing success. I shall miss the writing of Hamilton Nolan, Sam Biddle and many other Gawker writers who provided that rare thing: Good, highly readable writing, with no pretensions. I wish them the best.

3. For putting the story ahead of the advertising budget, and refusing to Buzzfeed's model of 'lists, fluff, and sponsored writing masquerading as actual articles.' Gawker did the high-traffic sensational pieces to support the good writing elsewhere on the website, which is something other websites must follow.

Sadly, Gawker will become more famous for being a victim of a vengeful 1 percenter Peter Thiel, a cautionary tale for reporters to not antagonize the rich and the powerful.

Gawker will keep its archives online and a selection can be found here and here. I would like to hope this is not the end of news blogging.

Introducing The Success Manual: The Ultimate collection of the best advice on 200+ important skills


The Success Manual, my latest project, is an easy-to-follow encyclopedia of advice with everything, yes, everything, you will ever need to know to succeed in any career you choose, starting with how you manage yourself: create a targeted resume, get a job you want, get a raise, get a promotion, manage your boss and the politics, communicate your ideas and messages clearly to the relevant people, negotiate and persuade people, start and run a business, freelance your skills, establish a personal brand and stand out by doing great and useful things... and all the other important things you must do to get ahead.

There are 290 guides, helpfully arranged across 13 skill categories, on all the skills and tactics a professional will ever need to succeed.

This all-in-one resource is a must buy for a fresh college graduate or a seasoned professional. There is just so much we all need to know to survive and succeed.

Note: The Success Manual exists in offline forms since 2004. Now it has been updated massively, and has its own website, where you can read all the chapters and more.

100,000+ Online Tests taken on

2014-07-24T16:38:16.134+05:30 has crossed the 100,000 test takers milestone. That means, if you create something useful, people do come. So far we have not done any promotion, save a couple of blog posts (such as this one here) for Basicversity.

I guess I need to more than that now - add more online tests to existing 2100 (approximately), do some promotion...

Who took away my Qwerty Android phone?


Many of us have gone through this. We were in love with our Qwerty/Blackberry phones - we typed and typed on them; we were in love with the tactile feel. Even when the Touch smartphones arrived, we were the last of the tribe to go for them, dreading till the last moment how, in the name of all the phone gods, were we going to type fast on them.

Much battery juice and data plan bandwidth has flown by till then. Who knew typing on a Touch smartphone was going to be so easy?

But, tell me this: who knew we were going to miss the soft tactile crunch of the real keyboard? Friends tell me they buy Touchscreen phones for themselves and gift Qwerty phones to their parents, who have always voted for solidity in all things in life, including phones. Some friends see young people chat away on WhatsApp, and they miss their BBM messaging and SMS-chatting days of past. They say typing on Qwerty phones is faster and familiar as they are with working on computers.

Which brings me to my central point: There will always be a demand for Qwerty phones. Let me correct myself. There will always be a demand for Qwerty smartphones - bringing the best of both worlds of Smartphone Touch OS and the likeable click-clack of real keypads.

Be that as may, most of big smartphone brands have sort of given up on making Qwerty smartphones. The last big brand model in this corner of the mobile play field was HTC Chacha. That was a cute one, that phone.

Tentpole launches from big brands give heart to other players to play catch up and launch better-priced phones and then the market is better and more wholesome for it. Where is my Samsung Galaxy Qwerty version, one might ask?

Thankfully, mid-sized phone brands have not given up on Qwerty phones, and I thank them for it. To be trying to keep a tradition of Qwerty alive, they deserve something of a Nobel prize of Mobility.

And the market has responded well. It was heartening to see the positive response to recently launched Qwerty Android phones. Take for example, the Stellar 360 from Spice Mobiles, which I hear is selling well. Here's to more Qwertified times.

How bad TV news is (and what to do about it)


And I thought TV news was bad only here in India. Here's Jeff Jarvis on the  pervasive 'badness' in TV news and how it is sliding surely and noisily into irrelevancy:

TV news is stuck holding onto its orthodoxy of inanity. It wastes resources trying to fool us with stand-ups at sites where news occurred 12 hours before and where there is nothing left to witness or report. It repeats much, saying little. It adores fires that affect few. It goes overboard on weather. It gives us BREAKING NEWS that isn’t breaking at all but is long over, predictable, obvious, or trivial. It gullibly and dutifully flacks for PR events created just for TV. It presents complex issues with false and simplistic balance. It speaks in the voice of plastic people. It stages reality (no that guy in the b-roll isn’t really typing on his laptop). It has little sense of the utility of what it presents. And did I mention its pyromania?

Read the whole thing here. It also covers the innovation being done with news video

Twitter as the noisiest medium in history (and what to do about it)


As this year 2013 ends, I find out I haven't used Twitter much. Maybe just every three months or so to keep the account kind of active. Have no time. Have no inclination.

Seth Godin puts the supposed importance of Twitter to task - all that noise making it useless most of the time:

Do you actually believe that Taylor Swift has 33,000,000 million (and counting) people eagerly waiting for her next tweet, ready to click on whatever she links to?
In fact, less than one in a thousand people who 'get' one of her tweets will click. Most of the 33 million won't even read it, making the word 'get' worthy of quotation marks.

So what do we do with this Social media behemoth, which I suspect is fast becoming a wasteland roamed by shameless self-promoters?
You can play at Facebook and Twitter, and make them work. But they will only work if treat them like a cocktail party, as an opportunity to eavesdrop and layer general connection and value and insight. Test your basic knowledge of anything


I had been working on for a year. Now, it is live and running. BasicVersity is an online education site where you can practice and test your basic knowledge of all topics -  basic maths, it-skills, business skills, soft skills, certifications, health sciences, engineering, as well as standardized tests including, but not limited to, SAT, CLEP, AP, DSST, GRE, GMAT and many more.

Currently there are around 180,000 questions in 1500 tests across 700 topics.

I shall not forget to mention that it is all free. If you think you are up to date on online marketing, I suggest you go test your knowledge on BasicVersity right now!

Staying in touch via Facebook is over-rated


Surprise brings delight in relationships. Tina Brown of The Daily Beast (19 million pageviews/month) says about her non-existent Facebook usage:

What about Facebook?No, I don’t use Facebook. I absolutely don’t want to stay in touch with everybody in my past. I really believe in falling out of touch with people.

...There’s something very healthy about not seeing someone for three years, not knowing what they’re doing, running into them, and finding that they’re now utterly changed. You know, they have gray hair now and they’re divorced. If I was on Facebook, I would know all those things, and I don’t want to know them.

The Anonymous way of organizing peaceful protests


The June 9 OccupyIndia protests by Anonymous teaches you a lot about organizing peaceful protests. These were the instructions, reprinted verbatim, from Aonymnous:

You can wear the GuyFawkes mask during the protest (download the printable version from here).
Protesters may not use vehicles to protest as this may cause accidents, please keep vehicles out of the protest crowd.
Please bring placards, Banners etc that you can prepare so for the cause.
For whom it is possible, Bring cameras and record events, Or better use your smart phone to stream it online using ustream. This will give a proof if something bad is attempted at the protesters.
Play the pre-recorded anon Msg to the crowd via loudspeaker (download from here).
Stand in one horizontal line and chant in union

However there were those who weren't pleased with how the protests went, in Mumbai, for example. The writer gives these tips for future protest-organizers in India:

1. When holding a protest, take the local weather into account.

2. When planning a protest, don’t pick a venue without shade.

3. Give clear, specific directions on how to reach the site.

4. Prepare activities or speeches in advance, and try to get the crowd involved.

5. Last but not least, ensure that people show up, by hook or crook–even if it means forcing your friends to attend.
Now, there you go, how to organize peaceful protests 101.

Related: Gene Sharpe's 8-point method of non-violent revolution

100 Acronyms that teach us: Now available as a free Android app


100 Acronyms that teach us is one of the most popular posts on Now there are more acronyms, helpfully organized across multiple categories on The Success Manual website, where all the skill guides (communication skills, business skills, and more) are available. My favorite acronyms are creativity and problem solving acronyms.