Express Marketing Memo

Win More Business with a Great Response Letter

Thu, 19 Nov 2009 12:00:00 +0000

Do you have a response letter prepared for prospective customer inquiries? When you get an inquiry via email or your Web contact form, how long does it take you to respond? It’s up to you as to whether you’re responding to a hot lead or a cold one. Your response time makes all the difference. Same [...]

Do You Squidoo?

Tue, 17 Nov 2009 15:52:59 +0000

Our link building lesson continues today with a new assignment. Last week we went out and commented on at least three relevant blogs, adding to the conversation and gaining links to our Web sites in the process. This week, we’re going to build a Squidoo lens around the keyword phrase most relevant to your Web [...]

Little Things Add Up When Blogging

Wed, 11 Nov 2009 17:24:10 +0000

Wouldn’t it be nice if writing interesting, relevant articles was all there was to blogging? Yes, quality content is extremely important. Your blog won’t take off without it. But you can write until your fingers fall off and never gain more than a few loyal readers if you neglect building links to your blog posts. Link [...]

Where Does Spam Come From?

Mon, 09 Nov 2009 16:24:52 +0000

Have you read any good spam e-mails lately? Yeah, me neither. They don’t get read or even opened. Most of mine comes from lists that don’t honor their unsubscribe requests. How these marketers think they’ve got a chance at making a sale after I’ve said NO and unsubscribed is beyond me. Of course, that’s not [...]

Join the Online Conversation

Tue, 27 Oct 2009 13:57:27 +0000

Ordinary people, businesses and marketers use Twitter and Facebook for very diverse purposes. Some view these social networks as pure conversation portals, others as merely another sales channel, but neither extreme will be effective for the small business owner. For business purposes, online social networking’s closest kin is the local business networking event. It’s an opportunity [...]

Unstick Your Marketing – Add Ideas, Then Mix It Up!

Thu, 15 Oct 2009 14:18:57 +0000

It’s easy to lock-in to one form of marketing and figure you’re doing all you can. Admittedly, we’re guilty of this ourselves. So as we’ve all said (or at least thought) to our kids, “do as I said, but not as I did.” Yes, I know that’s normally expressed in the present tense, but we [...]

Productivity, Efficiency and Small Business Marketing

Tue, 13 Oct 2009 12:30:50 +0000

Insanity: doing the same thing over and over again and expecting different results.” ~Albert Einstein Productivity, efficiency, and small business marketing go hand-in-hand. As small business owners, we simply don’t have time to waste. I don’t know about you, but I’m the business owner, the bookkeeper, the project manager, the marketing director, the maintenance department, and [...]

Are You Keeping a Business Journal?

Thu, 01 Oct 2009 16:06:14 +0000

The single most useful companion to any business owner has to be a business journal. I'm not talking about The Business Journal, although that's bound to be useful too ... but a simple, bound notebook where you record ideas and things you want to implement in your business.

Holiday Campaign Ideas

Tue, 29 Sep 2009 15:59:13 +0000

Let's just give this some thought, you're not absolutely too late, and if you start something now you can perfect it next year. You've got to start somewhere, so let's brainstorm.

What’s Your Holiday Offer?

Fri, 25 Sep 2009 18:50:26 +0000

It's that time again. If your holiday campaign was planned and ready to launch in July, good for you! If you're just now getting around to it, have no fear. This 30-minute idea generator should help you get your head around it before the end of the day so you can implement it soon.

Comments (0) - Read and Add your own Comments