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Comments on: Memerhythms

The media pundit's pundit. Written by NYC insider Jeff Jarvis, BuzzMachine covers news, media, journalism, and politics.

Last Build Date: Tue, 09 Jan 2018 06:04:00 +0000


By: shawnpetriw

Fri, 27 Jul 2007 15:59:56 +0000

"The dogs are distinguished by the volume and frequency of their barking." That is one of the best marketing one-liners I've ever heard.

By: Tansley - addendum

Thu, 26 Jul 2007 16:49:51 +0000

For steve baker: Jeff's excerpt from your 'cover curse' piece also relates directly to movie advertisements. We noticed early-on that the worst movies typically get tons of advertising plugs - to the point where you've seen so many trailers that there's little point in going to see the movie anymore...and if you DO go see the movie, you're inevitably disappointed because it's over-hyped crap. So, now we know, if we see a movie ad play just once or twice, and then's probably an excellent flick. The dogs are distingished by the volume and frequency of their barking...

By: steve baker

Thu, 26 Jul 2007 16:15:00 +0000

I'm with you Jeff. The status quo is slow (and it's slower yet in books). The challenge is to create different levels of "authority," and to have others accept them. We have long benefitted from our authority when people can say "according to BusinessWeek," and it means something concrete. But what does it mean when I blog something (and misspell, as I now see, Andreessen's name)? A number of times I've faced outraged readers and bloggers who are shocked that we don't use the same standards for blogging that we do for publishing a magazine article. The difference, I guess, is that the blog post is the beginning of a process, and the story on paper--perhaps in more ways than one--is the end.

By: robertdfeinman

Thu, 26 Jul 2007 15:49:25 +0000

You are asking for investigative reporting. A thing in short supply these days both in print and broadcast. This is what happens when news gathering operations suffer cutbacks to boost the bottom line.