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Preview: » PR and Marketing

PR and Marketing – Darren Barefoot

Addicted to novelty since 2001

Last Build Date: Sat, 03 Mar 2018 17:46:02 +0000


Why don’t we care where image macros and GIFs come from?

Mon, 06 Jan 2014 22:51:50 +0000

Animated GIFs and image macros are more popular than ever. And yet we almost never know who created these ubiquitous images.

How to be a business grown-up in 23 easy steps

Thu, 29 Aug 2013 15:27:13 +0000

How do you learn business etiquette? Nobody taught me.

Come to Fireworks Factory

Thu, 14 Mar 2013 15:32:04 +0000

In recent years, Web of Change has been the most important event I attend each year. It’s a gathering of really senior people in the social…

Two new projects close to my heart

Mon, 25 Feb 2013 21:53:26 +0000

I’ve found that when I live abroad, I have more free time on my hands. I’ve never quite figured out where this free time comes from,…

Why today is about Bell Canada, and not mental health

Tue, 12 Feb 2013 14:21:15 +0000

According to Bell Canada, today is Bell Let’s Talk Day. The company launched an initiative that donates to Canadian mental health programs each time you make…

Pass the test and work at Nitobi

Mon, 20 Jun 2011 23:52:32 +0000

Nitobi, the Vancouver-based development shop, is one of our oldest clients. It’s been exciting to watch them grow from their origins as (gulp) eBusiness Applications, and…

My first business card

Fri, 10 Jun 2011 05:25:44 +0000

I was going through some storage boxes, and discovered it. In 1991, my two classmates and I produced a yearbook video for our graduating class (at…

Just need a little guy time

Wed, 01 Jun 2011 05:26:54 +0000

Today I was having a drink at the Wicklow on False Creek. I visited the men’s room, and discovered this posted above the urinal (click to…

Big names at the Art of Marketing conference

Thu, 21 Apr 2011 17:53:17 +0000

I recently received an invitation to attend The Art of Marketing, a marketing conference being held at The Centre on June 9. It looks like an…

Overthinking it

Mon, 14 Mar 2011 04:23:15 +0000

MARKETER: So, just “Ice” along the top, then? STORE OWNER: Yep. MARKETER: Are you sure? There’s a lot of space up there. STORE OWNER: “Ice” will…

A little housekeeping

Mon, 07 Mar 2011 22:53:59 +0000

A quick post to cover off a few things in my orbit: After four or five years of indifference, we launched a new version of Capulet’s…

In which I judge you about your email address

Sun, 27 Feb 2011 20:13:41 +0000

The other day I had a meeting with a professional person, a freelancer who worked in an industry tangentially connected to the Web. We organized the…

Who clicks your shortened URLs?

Wed, 23 Feb 2011 18:53:05 +0000

About 18 months ago, I did a pretty unscientific analysis on Mashable regarding the clickthrough rate for Twitter accounts. That is, when you share a link…

Two peculiar calls to action and one preemptive sign

Tue, 08 Feb 2011 05:46:07 +0000

In marketing, the ‘call to action’ is the moment where you ask your audience to do something: “buy now”, “sign this petition” and so forth. This…

Dealing With Negative Nelly Web Designers

Tue, 28 Dec 2010 19:01:19 +0000

Several times a week, I walk past a commercial office furniture warehouse. There is signage–a series of photos and text–running the length of one side of…

Cheapest Advertising Campaign Ever

Tue, 16 Nov 2010 07:25:15 +0000

I was getting off the SkyTrain today, and I noticed this note stuck to the route map above the door. It simply says “Save $$,“.…

Two Lessons in Corporate Perspective

Tue, 02 Nov 2010 18:30:26 +0000

Last night I’d planned to watch the Canucks game. As it turns out, it was being shown on a new premium sports channel called Sportsnet One.…

Let’s Ride the Intestinal Bus

Tue, 19 Oct 2010 18:23:23 +0000

I don’t like to poke fun at the folks at Granville Island, because they’re good people. But, c’mon, didn’t anybody consider that a cluster of red…

Catfish’s Clever, Derivative Trailer

Tue, 07 Sep 2010 19:18:33 +0000

This weekend I watched The American–more on that later. The trailer for The Social Network, the Mark Zuckerberg bio pic, preceded the film. You’ve probably seen…

11 Consumer Macro Trends for 2010 from Larry Wu

Sat, 21 Aug 2010 18:44:08 +0000

I’m at the tenth (and last, as it happens) Gnomedex down in Seattle. I just watched Larry Wu, a kind of brand research and development guru…