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Preview: Online Marketing for Tourism

Online Marketing for Tourism

Online marketing blog by Stuart Gow aimed B2B for small to medium operators looking for a cost effective and measurable way to use their marketing funds!

Updated: 2018-03-31T01:08:11.661+12:00


65 travel & tourism statistics to know about in 2017 and 2018


Our travel trends content is a staple part of what we produce at TrekkSoft, from our annual trend reportsto our blog content. Through it, we want to help tour operators and destinations to better understand what's shaping the industry – and help them to respond in the best way possible.One year on from our 70 travel and tourism statistics to know about in 2016, we wanted to freshen things up. So here you go, a selection of our own data insights plus the research we've been talking about most here at TrekkSoft HQ.These should help you make the most of 2017, prepare for 2018 and – we hope – get you excited for our 2018 Travel Trends Report which you can download now:Booking trends1. Leisure travellers put thought into big trips, but still enjoy spontaneity55% of leisure travellers take just 1-2 vacations a year, and they put a lot of thought into planning these trips. (Google/Phocuswright, 2016)However, when presented with a promotion offer, 30% would take a trip when they weren't planning to. 25% would consider going to a destination they weren't familiar with. (Google/Phocuswright, 2016)2. Rising travel research on mobile comes at no surprise  70% of travellers with smartphones have done travel research on their smartphone. (Google, 2016)1 in 2 traveller journeys start on mobile (, 2016)50% of millennial travellers have discovered a new travel company while researching on mobile. (Google, 2016)30% of mobile searches are related to a location. (Google, 2016)50% of search queries are four words or longer. (Ko Marketing, 2016)Key takeaways: It's vital that tourism websites are mobile-optimised, especially if you're a destination or tour operator selling bookable experiences. To reach your target audience while they're using their devices in-destination, mobile can also be a great place to target your digital ad spend.For SEO benefits when creating your website content, think in terms of phrases or questions your customers might be asking, not just keywords.3. We want to book whenever it suits usTour and activity websites are most commonly visited during the evening, with Monday and Sunday evenings having the most visits. (TrekkSoft data, 2017)59% of travellers begin researching their next trip between one and three months before departure (TripAdvisor, 2016).38% of bookings are happening same day or up to two days before the activity. Many of these bookings take place “in-destination”, while consumers are already travelling. That number grows to 53% when looking at bookings within a week, while only 19% of these activities were booked more than a month in advance. (Phocuswright, 2017).Our take: Consumers want flexibility in when they choose to book, whether it's advance or last-minute. Tourism providers need to provide options that allow for both planning and spontaneity. For that, you need an online booking system that updates in real-time – and no restrictions on when bookings can be accepted.4. More consumers are staying on mobile to book instead of device switchingAfter researching on their smartphone, 79% of mobile travelers in 2017 completed a booking, which is significantly higher than the 70% who did so in 2016. (Google, 2017)Online tours and attractions gross bookings will more than double from $9B in 2015 to $21B in 2020. And most of those online options will be mobile-optimized. (Phocuswright, 2017). 5. Online booking channels are most important to tour & activity operatorsMost tour operators have a distribution network that’s balanced 60% in favour of online channels. (TrekkSoft, 2016)Direct bookings on a supplier’s own website are ranked as most important to tour and activity operators. This is closely followed by incoming tour operators, direct offline bookings, and online resellers (OTAs and tour & activity marketplaces). (TrekkSoft, 2016)61% of suppliers in this study claim they will have a mobile site with live booking by the end of this year. (Phocuswright, 2[...]

TripAdvisor are aiming to combine several accommodation types


Over the next few weeks, the way TripAdvisor displays accommodation options to travellers in destination search results is about to change radically. 

TripAdvisor are aiming to combine several accommodation types - including Hotels, B&Bs & Inns and Specialty Lodgings - together into a single 'Places to Stay' view for each destination.

 This is pretty major stuff as all rankings of #1 Hotel etc will be realigned... Keep your eyes open!

Head over and check where you currently stand... 

Understanding the Basics of Hotel Revenue Management


Hotel revenue management is crucial for the success of any establishment, despite its size. While such an establishment can't do much about its surrounding and local climate, its rooms and customer experience are something that can be managed. This is exactly what hotel revenue management is all about and with hotel software, it has become much easier to do it.

One of the widely accepted definitions on Hotel Revenue Management clearly states that it is: selling the right room to the right client at the right moment at the right price on the right distribution channel with the best commission efficiency.

Since this definition is a quick sum up of revenue management, here are the concepts that will help you understand and take care of its basics in your own establishment.

Understanding the Basics of Hotel Revenue Management

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2017 International Tourism Results: the highest in seven years | World Tourism Organization UNWTO


2017 International Tourism Results: the highest in seven years   International tourist arrivals grew by a remarkable 7% in 2017 to reach a total of 1,322 million, according to the latest UNWTO World Tourism Barometer. This strong momentum is expected to continue in 2018 at a rate of 4%-5%.Based on data reported by destinations around the world, it is estimated that international tourist arrivals (overnight visitors) worldwide increased 7% in 2017. This is well above the sustained and consistent trend of 4% or higher growth since 2010 and represents the strongest results in seven years.Led by Mediterranean destinations, Europe recorded extraordinary results for such a large and rather mature region, with 8% more international arrivals than in 2016. Africa consolidated its 2016 rebound with an 8% increase. Asia and the Pacific recorded 6% growth, the Middle East 5% and the Americas 3%.2017 was characterised by sustained growth in many destinations and a firm recovery in those that suffered decreases in previous years. Results were partly shaped by the global economic upswing and the robust outbound demand from many traditional and emerging source markets, particularly a rebound in tourism spending from Brazil and the Russian Federation after a few years of declines.“International travel continues to grow strongly, consolidating the tourism sector as a key driver in economic development. As the third export sector in the world, tourism is essential for job creation and the prosperity of communities around the world.” said UNWTO Secretary-General Zurab Pololikashvili. “Yet as we continue to grow we must work closer together to ensure this growth benefits every member of every host community, and is in line with the Sustainable Development Goals”.Growth expected to continue in 2018The current strong momentum is expected to continue in 2018, though at a more sustainable pace after eight years of steady expansion following the 2009 economic and financial crisis. Based on current trends, economic prospects and the outlook by the UNWTO Panel of Experts, UNWTO projects international tourist arrivals worldwide to grow at a rate of 4%-5% in 2018. This is somewhat above the 3.8% average increase projected for the period 2010-2020 by UNWTO in its Tourism Towards 2030 long-term forecast. Europe and the Americas are both expected to grow by 3.5%-4.5%, Asia and the Pacific by 5%-6%, Africa by 5%-7% and the Middle East by 4%-6%.2017 results by UNWTO regionInternational tourist arrivals in Europe reached 671 million in 2017, a remarkable 8% increase following a comparatively weaker 2016. Growth was driven by the extraordinary results in Southern and Mediterranean Europe (+13%). Western Europe (+7%), Northern Europe and Central and Eastern Europe (both +5%) also recorded robust growth.Asia and the Pacific (+6%) recorded 324 million international tourist arrivals in 2017. Arrivals in South Asia grew 10%, in South-East Asia 8% and in Oceania 7%. Arrivals to North-East Asia increased by 3%.The Americas (+3%) welcomed 207 million international tourist arrivals in 2017, with most destinations enjoying positive results. South America (+7%) led growth, followed by Central America and the Caribbean (both +4%), with the latter showing clear signs of recovery in the aftermath of hurricanes Irma and Maria. In North America (+2%), robust results in Mexico and Canada contrasted with a decrease in the United States, the region’s largest destination.Based on available data for Africa, growth in 2017 is estimated at 8%. The region consolidated its 2016 rebound and reached a record 62 million international arrivals. North Africa enjoyed a strong recovery with arrivals growing by 13%, while in Sub-Saharan Africa arrivals increased by 5%.The Middle East (+5%) received 58 million international tourist arrivals in 2017 with sustained growth in some destinations and a strong recovery in others.Note: All results in this release are based on preliminary data, as r[...]

Five Tips for Managing Online Business Reviews


When it comes to consumer decisions online, credibility is everything. Multiple surveys show that most people trust online reviews as much as personal recommendations.With social media and online review sites, it’s easy for consumers to post comments whether they are positive or negative. Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI Club to grow your business.Here are five tips to guide you in managing your business’s reputation online.1. Create your own positive presence. Customers are going to look you up online, so make sure they find what you want them to know.Promote your business via your website, blog and social media sites, and put effort into creating relevant and informational content about what you offer.Write short bios about yourself, your company story, what your business does, and include great photos or video.Claim free business listings on appropriate online directories and social media networks. There is no cost and you control the company description and general information to present your business in the best light.Pro-actively ask customers for positive reviews. This is an essential part of any online reputation management strategy. Often, people won’t think to post a review, but will be more than happy to when asked. Having positive reviews on your website is a great way to generate quality content.Positive and optimized content can show up higher than the negative comments on search engine results pages. If you have a dominant number of positive reviews, your chances of losing a potential customer from the few critical comments is much less.2. Be active on social media. If you have social media profiles, you need to update content regularly.Because your profiles are a reflection of your business, you want to ensure they are current and energized.Always remember that social media is a public forum. Never post images or comments you don’t want the whole world to see.3. Listen to what others are saying. People are going to talk, so you need to stay on top of what is being said about your business.Reviews or comments don’t go away. You need to take control of what is being said, whether it’s good or bad.View your Twitter, Facebook, LinkedIn, and Google+ pages and accounts “as public” or “as Page Visitor” so you can see what they look like when someone stumbles upon themSet up a Google Alert on your business name, or use another online reputation management tool. This allows you to track any mention of your business and see overall reactions to your brand online.Add a feedback form to your website or send customer satisfaction surveys to your customers to hear their thoughts and sentiments directly.4. Be proactive, not reactive. Negative comments can be addressed in a way that shows potential customers that you care about your consumers.Some public relations professionals advise not to respond publicly in some cases, because your response has the risk of fueling more negative comments. On the flip-side, there are also strong advocates of replying and using the situation to create a positive outcome. Carefully consider the potential upsides and downsides of responding to a negative post before deciding.Definitely don’t respond if you’re going to be aggressive, and never accuse a reviewer of being fake. Take time to calm down before responding.A good guide is to address concerns in a timely manner and actively try to remedy the situation.5. Respond professionally. Responding to negative comments in a professional and positive manner can actually result in an overall positive experience and outcome.Even if you don’t change the negative reviewer’s perspective, a well-crafted response shows others that you care and you want to create positive experiences.If you do choose to respond to negative or critical comments, follow these guidelines:Acknowledge the issue or complaint by thanking t[...]

Journey of a TripAdvisor Review


The journey starts when someone writes a review of your business... but it doesn’t end there.

Watch our short video to see how TripAdvisor ensures the integrity of reviews before they’re published,  keeping them honest and useful for travellers and businesses alike.

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Ever wondered what steps TripAdvisor takes to moderate reviews? Watch the short video above to learn more about:
  • The technology TripAdvisor uses to track and evaluate reviews,
  • What happens when we spot a suspicious review,
  • The three main types of fake or biased reviews and how we catch them,
  • The role of our investigations team, and 
  • What businesses can do to request an investigation

For more information about our reviews guidelines, click here.

Journey of a TripAdvisor Review

32 Ways a Digital Marketing Consultant Can Help You Rock Your 2017 Efforts


No doubt your 2017 marketing goals include generating more traffic, more leads, and ultimately, seeing more sales as a result of your efforts. A digital marketing consultant can assist in many different ways to achieve these goals.

But here's the thing - a lot of the time, businesses aren't sure of what it is, exactly, that they need in this arena. I can't tell you how many times I've been asked “How can you help me?” And really, there's no one size fits all response. It'd be reckless of me to blurt out a specific digital marketing tactic - “YouTube is your answer”, “An email campaign will make rain for you.”  A digital marketing consultant should recommend tactics based on needs identified from a carefully considered audit.

To help with this, I've put together a listing of the many aspects of potential focus, along with the ways in which a digital marketing consultant can help you improve each in 2017. This is by no means a complete list, but it's a good directional resource to better align your thoughts, and hopefully, direct you on the path towards identifying more precisely what it is you need to improve.

32 Ways a Digital Marketing Consultant Can Help You Rock Your 2017 Efforts | Social Media Today

8 Modern Ways to Crush Your Trade Show Competition


There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. 

Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other, smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.

Here are 8 awesome suggestions to help your business stand out at the next trade show and make a lasting impression on event attendees.

Read more:

8 Modern Ways to Crush Your Trade Show Competition

Removing Images from Google Local Business Listings


As a business owner, the last thing you want is for a potential customer to search Google for your business and find a lewd image.

The way your website appears to searchers is incredibly important to your brand reputation and trustworthiness. Search engine optimization (SEO) professionals constantly experiment with ways to satisfy Google’s secret and mysterious algorithm.

While some professionals study SEO to improve their content and play nice with Google, SEO can be used maliciously. We see this most evidently with website SEO spam infections. Black hat SEO aims to manipulate Google’s algorithm to improve rankings or harm competitors.

Removing Images from Google Local Business Listings by Sucuri

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LinkedIn Mistakes: Top 5 Ways to Kill Your Credibility


Any of these 5 mistakes could turn your LinkedIn profile into a major professional liability.Here's how to identify them--and get them fixed.Don't make these’s Jeff Haden recently posted some suggestions for improving a LinkedIn profile. While he’s provided some fabulous advice, it will all be wasted effort if you make the following classic LinkedIn errors:1. Post an Unprofessional PhotoThe most common error is a candid photo that looks like Aunt Mildred (or her grandchild) snapped it on a cellphone, but that’s not the worst.  I’ve seen women in conservative professions post a profile photo that showed the kind of cleavage normally reserved for a nightclub.  Similarly, some bald guys seem unaware that their pate is reflecting light, an effect that is particularly gruesome when the shiny spot is visible through the comb-over.Fix it: Have a professional photographer shoot a roll of publicity photos and have somebody objective (not your spouse!) choose the best photo from the shoot.2: Solicit Fawning RecommendationsRecommendations are supposed to make you MORE credible, but they have the opposite effect when comments are too effusive. Don’t kid yourself: If you’ve propped up your pals to be your personal sock puppets, somebody is going to notice, and it will probably the wrong somebody.  It’s a major warning sign to the business-savvy when a recommendation is heavy on the superlatives, but light on real substance.Fix it: Only approve the display of recommendations that describe actions that you personally took, along with the specific, quantifiable effect of those actions on the organization where you worked.3. Link to an Overly Personal Web PageYour LinkedIn profile encapsulates your professional life, providing a window onto who you are (or aspire to be) in the workplace.  Unfortunately, some people wrongly believe that their personal life is relevant–when in fact the people you work with (or for) are not interested in your hobbies and so forth, except insofar as they provide reasons why you might hand in a project late.It’s even worse is if your personal site is truly flaky. I know one woman whose profile links to the memorial page for a dead horse.Fix it: Only link off to a “personal” site if it’s a professional site (like one where you run a business). As far as possible, keep your personal life invisible to the business world.4. Provide a Trail to a Youthful IndiscretionPeople who use LinkedIn to research individuals with whom they might be working are usually smart enough to do a little extra Googling, based upon the information in your LinkedIn profile. Since your profile contains your academic experience, such a search might turn up some real credibility killers–like photos from that kegger where you got half-naked.Fix it: First, only provide information that’s relevant to where you’re taking your career. That may or may not include your academic background (and definitely should NOT include your high school info).  Second, experiment with different search combinations based upon what’s in your profile. If undesirable stuff pops up, either figure out how to expunge it or change your profile.  Worst case, change your name.  Don’t laugh.  It’s been done.5. Any Misspellings WhatsoeverI am the world’s worst proofreader of my own stuff, so I’m willing to bet that my own LinkedIn profile has a bunch of typos in it.  But then, my credibility (such as it is) comes from my professional writing, not my LinkedIn profile.For most people, rightly or wrongly, spelling and grammatical errors in your profile are going to make people think that you’re either stupid or careless. Or both.  I ran across one guy whose profile showed he worked at “Hewlitt-Packard.”  True story.Fi[...]

2015 – Extraordinary Year for Tourism in Fiji | The official website of Tourism Fiji


Genuine collaboration amongst tourism industry stakeholders and an enabling economic environment to invest in the growth and development of the Fijian tourism industry are the key reasons behind the record 754,835 visitor arrivals to Fiji in 2015.

Tourism Fiji’s visitor arrivals target for 2015 was set at 714,000.

Increases were recorded from all of Tourism Fiji’s key source markets, with traditional markets Australia and New Zealand making 67.1 per cent of the total.

2015 – Extraordinary Year for Tourism in Fiji

What is Skål?


I have had a few conversations in the past few weeks with some people about 'who can join Skål?" and "how do they do it". So here is some background info for you all .

Who can join Skål?

The official line is :
"Membership of Skål is open to all qualified professional persons in the travel and tourism industry."

What is Skål?

Skål is a professional organisation of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry. 
Its members, the industry's managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest.

The first Club was founded in 1932 in Paris by travel managers, following an educational tour of Scandinavia. The idea of international goodwill and friendship grew and, in 1934, the “Association Internationale des Skål Clubs” was formed with Florimond Volckaert as its first President, who is considered the “Father of Skål”.

Skål International today has approximately 22,000 members in more than 500 Clubs throughout 90 nations. Most activities occur at local levels, moving up through National Committees, under the umbrella of Skål International, headquartered at the General Secretariat in Torremolinos, Spain.

Skål International is governed by an Executive Committee of seven members, elected by delegates to an annual General Assembly, held during the World Congress, hosted by a different country each year. This allows members first-hand observation of the travel and tourism potential around the world.

Five ways a booking engine will make your life easier


There's no question tourism businesses everywhere need to be online. Having a decent website is even more critical if your property is located on a beautiful remote island in the South Pacific. A rapidly increasing 66%* of New Zealanders and 70%* of Australians book and research their holiday accommodation online. These two countries bring the most guests to the South Pacific, so it's important to be available online to capture their attention.Even better still, you should allow these potential guests to check what rooms are available and when, and then enable them to book and pay for their room online, all while they are viewing your website. It's very common for properties in remote areas to ask their potential customers to phone or email them to make a reservation versus being able to look and book online; this can be inconvenient for the customer and time consuming for you.In some cases it's because the internet on the island or region may be weak or non existent; but this doesn't change the demands of potential guests who have great internet connection and really want to book and pay online. Another common scenario is for properties to send potential guests away from their own website to a third party booking engine, like, which is a supermarket of other properties in your area for guests to choose from instead of yours.A recent study by Nomura Group revealed and ( control more than 65%** of the European indirect online hotel sales. It’s surprising how many property owners accept paying sometimes 15% commission to online travel agents (OTAs), yet don't want to spend money on improving their own website for potential customers. A smart website and integrated booking engine are the most effective way to truly engage your guests online, and when done well, it will increase your revenue and reduce your commission costs. Booking engines make your life easier in 5 simple ways:You are paid in advance - Generate bookings in real time and get the money deposited directly in your bank accountYou don't need to wait by the phone - Enable clients to see rates and what rooms are available and when, without needing to call or email youYou can plan ahead - Direct bookings makes it easier for you to plan your property availability, and determine future income and costsYou will save time - Clients, just like you, may not have the time to send and receive multiple emails and want the ease of just booking immediately onlineYou can measure performance - Having an online booking engine can provide valuable information about when and where your bookings are coming from; including your most popular rooms and typical guest profile [...]

Why do Governments Marginalise the Benefits of Tourism?


Global tourism represents over 9% of GDP (direct, indirect and induced impact). One in eleven jobs globally is in tourism. Tourism represents 6% of world exports and generates over US$1.3 Trillion dollars annually. (Source : UNWTO Tourism Highlights 2013) Yet governments continue to raise taxes and damage this vital industry. The UK’s Air Passenger Duty introduced in 2013 is the world’s highest aviation taxThe 2013 US budget cuts to air traffic management threaten safely standards and flight scheduling.  These examples are just the tip of the iceberg and all are additional burdens on an industry that in many cases cannot take much more before seeing drastic reductions in revenue and the resulting detrimental flow on effect to many economies. Why do governments then continue to impede the industry with the introduction of more and more taxes and levies? Skål International World President, Karine Coulanges, states: “It is timely that governments calculate the real benefit and income streams gained from overseas visitors before imposing yet more taxes and levies to try and bolster their treasury funds.  Even a small increase in charges can see a far greater loss of revenue as a result of tourists voting with their wallets and travelling to other destinations”. “As the world’s economies see the first shoots of growth and confidence after six years of turmoil it is timely to remember that tourism was one of the only sectors to see growth during that time and like all industries it will continue to need fostering and care to ensure this growth continues and not policies of additional taxation for short term gain.”Tourist revenue in many countries is in the top five of their total GDP, yet many continue to hinder tourism through unnecessarily long visa application periods; the high cost of visa on arrival systems, as well as increasing airport taxes and border control levies. HHow would these governments react if tourist numbers fell by 10 – 20% with the resulting downturn in revenue? And what flow on effect would that have to their economy? An example can be seen in the decline in tourists visiting Thailand as a result of the unrest in Bangkok. While not related to this issue it does illustrate the effect a drop in tourism can have on a country’s economy. According to Thailand’s Minister of Tourism, arrivals in the country fell by 1 million visitors in January 2014 as compared to January 2013. The Tourism Council of Thailand estimated the revenue loss as 22.5 billion baht (approximately USD$690 million) How many countries could absorb losses like that? Remember tourists vote and travel with their wallets and if they perceive the cost and time required gaining visas, plus the cost of additional charges and levies imposed by both central and local governments, are too high, they will reconsider where they travel to. [...]

6 key travel trends for 2016 ~ TripAdvisor Insights


New Insights from the World’s Largest Traveller and Accommodation Survey

The results are in! 

More than 44,000 travellers and hoteliers shared their perspectives in our latest TripBarometer study. Don’t miss this opportunity to understand the trends that will affect your business in 2016.

Key insights include:

The number one deal-breaker for travellers when choosing an accommodation

Which services guests would pay extra for

Whether global room rates will rise or fall in 2016 – and why

We asked more than 44,000 travellers and hoteliers about their plans. Here’s what we heard.

Why will people travel in 2016? How will these travellers decide what to do and where to stay? Will they spend more or less than they did in 2015? And what impact are their choices having on the travel industry as a whole?

Our latest TripBarometer study answers all of these questions and more. Conducted on behalf of TripAdvisor by independent research firm Ipsos, TripBarometer is the world’s largest traveller and accommodation survey, analysing more than 44,000 responses from travellers and hoteliers around the globe.

Download the full report from the menu at TripAdvisor, and carry on reading for a look at trends that will shape the travel landscape in 2016.

- See more at:

6 key travel trends for 2016 | TripAdvisor Insights:

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Drones tipped as travel marketing essential – | CMOs InTravel


Suppliers, operators and agents in the luxury travel sector have been urged to update their visual offerings to clients by embracing drone technology.
Speaking at the Connections Luxury Asia event in Beijing, mobile and communications expert Ewan MacLeod said that hotel groups such as Waldorf Astoria and Conrad are leading the way with drone video footage replacing traditional photo galleries on their hotel’s websites.
Companies believe such videos give potential guests a true picture of the hotel, enabling them to envisage their holiday or plan an event with greater accuracy, MacLeod said.He added: “Make sure your hotel has the right video assets, not just the same old photos, some years old, in a media pack.
Drones tipped as travel marketing essential – | CMOs InTravel:

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'Your booking engine should be making your life easier; not harder', by Marc


The market for online booking engines is heavily saturated with solutions varying from a simple booking button to fully-featured software suites that integrate the entire process from your website to your in-house reservation system.

It is a daunting enough prospect for global chains to decide on which to use, but for the independent hotel or hostel, the choice can be overwhelming.

Do you go for a full-featured suite of software so that you know, at least, that all eventualities are covered (an expensive option), or do you risk signing up for one of the smaller, more basic booking engines but potentially suffer the headache of upgrading at a later date when you realize a feature is missing?

Not to mention the tedious manuals and in-house training you will invariably need to navigate once you have signed up.

Full article here: Digital explore hotel, hostel and accommodation booking engines in the current market and why simplicity is key.

TripConnect and How it Affects your Business | SUITE EXCHANGE


When TripAdvisor introduces something new, inns and hotels watch closely. Why? With over 260 million visitors a month, 3.1 million business listings* and millions of reviews on, TripAdvisor is clearly a major player in the hospitality industry. With TripConnectTM, TripAdvisor is looking to capitalize on its brand and technologies to drive more business to your booking engine.TripConnect and How it Affects your BusinessOne of the keys to has always been to organize and list businesses by rank, based on the number and quality of guest reviews. If you were the highest ranked inn you enjoyed the top of the page. But things are changing. Once guests enter a check-in and check-out date, inns are listed in order but also based on whether they show availability.Let’s take a look at Santa Fe, New Mexico on TripAdvisor. At the start all the inns are listed in order. Click on “Show Prices” and enter a check-in and check-out dates. At least at the time of writing this article the list doesn’t go #1, #2, #3, etc. It skips over #1 and #3 which are lower on the page way at the bottom; well below inns that have rates via Expedia,, TripConnect, etc. Why? Notice that they only have links that say “Contact accommodation for availability”. These inns are not sharing their availability with TripAdvisor.What does this mean? Just like before inns are ranked by order, but now if you don’t share your availability with TripAdvisor, you may not be in the normal numbered order once a guest starts checking availability. With gathering and displaying availability and rates, the core of TripAdvisor is changing.These are big changes and understanding them is important to your hospitality business. [...]

12 questions about TripAdvisor TripConnect you were too embarrassed to ask - Tnooz


TripAdvisor, the giant review site, has launched an advertising bidding tool called TripConnect.

For the first time, independent hotels and bed and breakfasts worldwide can bid directly in auctions to drive traffic from TripAdvisor to their websites.

Owners of small properties will be able to drive TripAdvisor users to their own booking engines, sidestepping middlemen like online travel agents (OTAs) and Google Search. If you own a hotel or B&B but find the above statements confusing, or if you aren’t comfortable with technology and digital marketing, then this blog post is for you. Think of this as “the missing manual” for TripConnect.

See more at:

12 questions about TripAdvisor TripConnect you were too embarrassed to ask - Tnooz

TripConnect: Rate & Availability Marketing on TripAdvisor


TripConnect is a powerful and exciting new way for hotels, inns and B&Bs to compete for bookings on the world’s largest travel site.

TripConnect empowers accommodation owners to generate new business by bringing visitors who are ready to book directly to their website’s booking page.

What are the key benefits?

Sign up for TripConnect and exponentially increase your exposure and opportunities for direct bookings:

Maximize bookings. Drive travelers directly to your booking engine. TripConnect sends travelers who are ready to book straight from TripAdvisor to your website’s booking page.

Increase revenues

Turn direct bookings into upsell opportunities. TripConnect sends travelers directly to your website — where it’s easier to upsell guests to higher-priced rooms. Generate higher per-guest revenues by using your website’s upsell capabilities!

Reduce costs

Make more by spending less. When you generate more direct bookings, you spend less in commission fees. TripConnect brings the power to maximize direct bookings to your fingertips.

TripConnect: Rate & Availability Marketing on TripAdvisor

TripAdvisor - Mobile Upgrade to Business Listings


The mobile marketplace is growing at an explosive rate — and with the Mobile Upgrade to Business Listings, your property can take full advantage. 

The Mobile Upgrade brings your Special Offers onto TripAdvisor’s mobile website and popular mobile app, increasing your visibility and appeal to 61 million travelers on-the-go every month.

Connect With Mobile Travelers

  • 3000% increase in hotel searches on mobile from 2010-2011, according to Google
  • 31% of U.S. smartphone users access travel information on mobile devices
  • 48% of US hotel owners and managers say it’s very important to make offers available to mobile users***

TripAdvisor: Your Gateway to the Mobile Marketplace

  • 36,000,000 TripAdvisor mobile downloads to date
  • 2nd most downloaded travel app in the world
  • 300% YOY increase in mobile page views (Q1 2012 to Q1 2013)

Mobile Upgrade to Business Listings - TripAdvisor:

Introducing New Company Page Analytics


Introducing New Company Page Analytics from LinkedIn

Introducing new LinkedIn Company Page analytics! Now it's easier than ever for companies, organizations, and institutions to track their Company Page performance and engage the world's professionals ...

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TripAdvisor Introduce TripAdvisor Connect: A Powerful New Way to Maximize Direct Bookings


TripAdvisor is proud to announce the upcoming launch of TripAdvisor Connect, giving Business Listings subscribers a powerful new way to engage with conversion-ready travelers… and drive traffic directly to their website’s booking page. Starting in Q4 2013, TripAdvisor Connect will empower property owners to add a link to their TripAdvisor profile featuring their rates and availability — and sending travelers directly to the property's online reservations center.  TripAdvisor Connect link will give property owners an incredible opportunity to generate incremental revenue and maximize direct bookings.See full details here: TripAdvisor Connect [...]

NEW! Review Express - TripAdvisor for Business


TripAdvisor is proud to announce the launch of Review Express: the free, fast and simple way to ask guests to write reviews.

Review Express is a free marketing tool that makes it easy to invite recent visitors to write a review on TripAdvisor. In just minutes, you can create and send a customized, professional-looking email to up to 1,000 recent guests.

More Reviews In 5 Simple Steps
It only takes a few minutes to reach out to recent visitors with a customized request for a review. You can include your logo, personalize the message, and let travellers know that their feedback is valuable to you.
Start Using Review Express

Review Express - TripAdvisor for Business