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presentation coach



a journal about how to be a great public speaker. by scott rayburn.



Published: 2006-01-30T04:57:00-08:00

 



The information imperative...

2006-01-30T04:57:00-08:00

When Detroit or Tokyo tries to sell me a car, do they present column after column of engineering and performance statistics in their expensive TV ads? No. They use luscious, vivid, sensual images of beautiful people doing beautiful things in beautiful places. They suggest mystery, style, aspiration to make me...



Crashing...

2006-01-24T00:26:00-08:00

Well, it happened again: An important and timely topic, relevant to the audience but in a presentation keyed entirely to the digital projection of video clips and slides. Moments into the presentation, the technology failed. And thus, I regret to say, did the presentation. Spectacularly. The laptop-driven digital projector, perched...



Numbers...

2006-01-18T00:07:00-08:00

While talking about the use of visuals during a small-group presentation skills clinic I was conducting, I cited a study that suggested how persuasion rates among audiences increased by 43 percent when they saw something as well as heard something. “That’s interesting,” replied one of the participants. “And did you...



Accountability...

2006-01-12T00:14:00-08:00

Throughout Europe and the Mediterranean is enduring evidence of an ancient Roman empire. Remnants of impregnable fortifications. Immense arenas and amphitheaters. Vast public plazas and imposing temples. Then there are the great aqueducts; mammoth public works spanning broad valleys to bring water across terrific distances to thirsty towns and cities....



Less is more...

2006-01-08T15:04:00-08:00

My client sounded quite anxious over the phone. She had just learned she had been scheduled, finally, to brief the governor on a major project she and her agency had been championing for many months, and she needed to prepare the presentation. However, she had been told she would have...



Insulting...

2006-01-06T11:39:28-08:00

Show of hands, please. How many of you have ever attended a presentation and the person introducing the main speaker decided to do his or her own shtick? You know, when the introducer relies on tired one-liners and insider jokes (and insults) to describe the speaker? “She graduated from Big...