Subscribe: The Social Customer Manifesto
http://socialcustomer.typepad.com/the_social_customer_manif/index.rdf
Preview: The Social Customer Manifesto

The Social Customer Manifesto



There are no spectators anymore. Participate.



Published: 2013-05-09T15:14:47-07:00

 



test

2013-05-09T15:14:47-07:00

What do you think about cloud computing?



This Week's Social Business Jam

2011-11-11T18:48:41-08:00

A number of luminaries participated on this week's W3C Social Business Jam, including Doc Searls (pictured), Alex "Sandy" Pentland and the inventor of the web itself, Sir Tim Berners-Lee. A jam is "an online conversation among leaders in business, government...



Google+ Launches Brand Pages

2011-11-07T11:58:05-08:00

The big news today is that Google+ has finally announced their long-awaited brand pages with a blog post here. The top line, from Google: For businesses and brands, Google+ pages help you connect with the customers and fans who love...



Steve Jobs Tribute in Bloomberg Businessweek Magazine

2011-10-08T21:53:33-07:00

Normally, Businessweek comes on Friday. For some reason this week, the magazine showed up today instead. I didn't think much of it when I walked out to the driveway, actually. There it was, folded up in its weatherproof bag, just...



Reflections on the Social Customer

2011-09-12T15:31:03-07:00

Almost seven years ago, in October 2004, I wrote The Social Customer Manifesto. It was short and sweet and it read like this: THE SOCIAL CUSTOMER MANIFESTO I want to have a say. I don't want to do business with...



Google+ for Customer and Brands: Scenario Planning Summary [video]

2011-08-24T09:03:33-07:00

On August 18, 2011, a group including Tom Guarriello, Matthew Mahoney, Tim Bursch, Sean Bohan, Jeris JC Miller, Nancy White and Christopher Carfi held a Google+ Hangout to discuss different scenarios that were enabled by Google+'s announcement that it was...



Google+ Scenario Planning for Customers and Brands

2011-08-17T09:54:16-07:00

What: Google+ Scenario Planning for Customers and Brands When: Thursday, August 18th, 10am PDT / 1pm EDT Where: Via Google+ Hangout (http://l.ccarfi.com/18aug11) Who: Anyone interested in actively participating How: Just show up at the URL noted above with your strategy...



My Google+ vs. Twitter Click-Through Experiment

2011-07-28T19:25:22-07:00

I was fortunate enough to luck into a few Spotify invitations earlier today, so I decided to try a little experiment in checking out click-through rates on Google+ vs. Twitter. I put similar offers up on Twitter and Google+ at...



Three Spotify Invites Available

2011-07-28T07:35:19-07:00

I received three Spotify invites. If you'd like one, leave a comment with your email addy. First three get them. Disclosure: I'm not being compensated or anything like that Disclosure 2: I really do love the service; it's replaced the...



Flexible 'Paperphone' Created - (cool, and perhaps overly complex) [video]

2011-07-24T20:09:03-07:00

I love this...and I think we're going to get to "gesture fatigue" pretty quickly here. We all had to learn a whole bunch of new things when smartphones (and the iPhone in particular) came out ... "pinch-to-zoom" and the like....