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Digital Hive

Insight and ideas from the account planning group at Digitas

Published: 2009-09-29T14:35:02-04:00


LIVE! From Martha Stewart!


Live from the audience of the Martha Stewart Social Media & Tech show! - Running through pre-show checks, trying to get people connected to the Internet (I'm all fitted out with a Sprint card!) Martha sitting with Biz Stone of...

Martha Stewart & Social Media: A Good Thing!


I am pleased to inform you that I will be live-blogging/live-tweeting/Facebooking and whatever else I can fit in from the Martha Stewart Show on Tuesday, September 29th. The show is a special Social Media and Tech event and I'm pysched...

McD's and Starbucks: here's the skinny latte


Starbucks response (going on the offensive, challenging its rival's "quality") doesn't make sense - it makes them looked scared, and they're actually in a position of strength: they're the premium brand. Economies go up and down, premium brands stay beloved,...

Photos of the recession - NYT project & Flickr too


Ali Considine turned me onto this wonderful NYTimes project where consumers submit photos (with annotated comments) representing how the recession is impacting their communities. It's a bold, unvarnished look at how real people (not policymakers or spokesmonkeys) are noticing, perceiving...

Friend me! I am publishing short bits and bytes on FaceBook these days


Peeps - sorry for the recent brownout, been busy, but also have picked up a nasty habit of posting stuff on FaceBook. If you're a Digital Hive fan please friend me on FB to get those updates. And I also...

WOMinomics - or why it makes economic sense to stimulate positive WOM


Mega thanks to my buddy and WOM guru Jackie Huba for a super post about the economics of word of mouth. You guys know how much I loves the math! According to Satmetrix, who developed the Net Promoter Economic Framework,...

Repurposing: the new purchasing?


I found an interesting article on that I wanted to share. It's about taking older fashion items and repurposing them in new ways to mirror current fashion trends. The video from the piece helps give you an idea of...

Consumers' changing attitudes about consumption: learnings from American Greetings


Check out this great article in the online WSJ about how American Greetings has been tracking consumer sentiment about spending and revising their expansive product line (3,000 cards!) to reflect what they're learning. A few interesting quotes from the article:...

Creating ideas, 21st century style


You guys probably already saw this great story in last weekend's NYTimes magazine but if not, check it out. It highlights some of the critical aspects of developing ideas for today's brands and consumers. And during the course of the...

Good lord what have we come to?


Good lord what have we come to? This is a DRTV response page for for a product (I think at least) targeted at scrapbookers. I always thought of scrapbookers as Little House on the Prairie types - "hey Laura, I...