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Preview: Wikinomics


Exploring How Mass Collaboration Changes Everything

Last Build Date: Sun, 13 Jan 2013 23:56:16 +0000 is now!

Mon, 18 Oct 2010 20:26:45 +0000

Dear Wikinomics community member, I want to thank you for your support and interest for We created this site more than four years ago as a follow-on forum for the ideas Anthony D. Williams and I presented in our 2007 bestseller, Wikinomics: How Mass Collaboration Changes Everything. The book revealed how mass collaboration was […]

DRM and us

Tue, 05 Oct 2010 16:00:34 +0000

Cory Doctorow says he does not tell artists to give their work away for free, as some people incorrectly claim, and anyone who thinks he does is wrong. He just believes that preventing copying is impossible, and that copying is only going to get easier, so adapting to this reality just makes sense for “copyright […]

Facebook, Facebook, Facebook

Fri, 01 Oct 2010 20:34:10 +0000

Sick of hearing about Facebook yet? Not me, but I bet many people are. The movie. The critics of the movie. The critics of Facebook. The supporters of Facebook. The real story. The fictionalized story. Aaron Sorkin. Aaron Sorkin on The Colbert Report and 27 other shows. Justin Timberlake on The Daily Show and 27 […]

Survey: How are you using Facebook, Twitter, smart phones, and other technology platforms?

Wed, 29 Sep 2010 18:35:49 +0000

We know that companies can create competitive advantage through collaborative platforms—from internal, project-specific wikis all the way to Twitter, Facebook, and beyond. But how are platforms actually being used to interact with customers, collaborate with ecosystem partners, and spur business growth? We’ve set out to find out and we need your help. nGenera Insight invites […]

Will Facebook be your CRM provider?

Fri, 24 Sep 2010 21:23:51 +0000

According to the Facebook blog (as of April 2010), the average Facebook user “Likes” nine pieces of content very month. With over half a billion users worldwide, that translates to more than 4.5 billion Likes per month and 54 billion Likes per year on everything from news articles, to jeans, to movies, and even real-live […]

Apple’s apps | Google’s web: What is the future of the internet?

Fri, 17 Sep 2010 19:12:04 +0000

It happened ever so sneakily-–just as we were celebrating the demise of old media companies and rejoicing in the new freedom of the web, it’s gone. While we were busy thinking the internet revolution would be about free downloads, peer-to-peer content, and enterprising grassroots innovations for all, “The Man” once again seized control. Wired’s recent […]

Wiki Banking

Wed, 15 Sep 2010 14:25:26 +0000

This has been an important month for banks and the leading message emerging from it is that bank regulation is still impervious to the wiki culture. Yes, there are attempts out there to do social media but looking deeper, bank regulation is not  an engaged debate. We have ourselves to blame if, as I suspect, […]

Repair the world

Mon, 13 Sep 2010 18:41:05 +0000

The ARS Electronica Festival in Linz is a conference that supports cutting-edge experiments in digital culture. The motto of this year’s festival was “REPAIR – ready to pull the lifeline,” and the highlight was the “Open Source Life” symposium. The bottom line of “Open Source Life” is how to transfer the ideas of open source […]

The importance of being competent

Tue, 31 Aug 2010 19:47:12 +0000

Yesterday, I read a piece by Scott Griffith, CEO of Zipcar, on how technology makes the company both successful and profitable. I took away something else from this piece: how important being technologically competent is, and will continue to be, probably forever (or until the machines take over if you envision your future Terminator-style). Here’s […]

Two cool maps

Tue, 31 Aug 2010 16:21:33 +0000

This is going to be short and (I hope) sweet enough to check out the maps. Map 1: The (interactive) Web 2.0 Summit Points of Control Map, showing the current locations and control regions of both incumbents and insurgents in the network economy. If it does get periodically updated, it provides a great service to […]

You don’t have to engage in conversations to succeed on Twitter

Fri, 27 Aug 2010 14:56:14 +0000

It seems that every day a new article (or blog post) comes out about how brands are using Twitter wrong. This article from a few weeks ago delivers this message in a typical way – saying that Twitter consists “primarily of two-way conversations – marketers can be doing so much more to participate fully in […]

A visual model showing the value of open data

Fri, 20 Aug 2010 19:48:01 +0000

Prof. Robert Appleton of Ryerson University recently told me: “In most fields, the language [of communication] is still dominated by words and numbers.” I think he is right. Think about the daily routine in most organizations. We produce reports and strategy papers. We often forget to convey this knowledge into tangible pictures and stories. Visualize […]

Better parking through technology

Mon, 16 Aug 2010 19:20:57 +0000

Every so often an idea comes along that seems to get a lot right, and you’re left with little to do but sit by the sidelines and watch, hoping that it thrives and makes its way to your neck of the woods. San Francisco’s new project is one such idea. Here’s the overview video […]

A view of self through a digital mirror

Fri, 13 Aug 2010 19:45:17 +0000

Given the proliferation of digital information about ourselves and our online interactions (and the prospect of more to follow), I find it fascinating when companies put out tools that help reflect our digital personas and social graphs so that we may better understand them. I’ve written on Wikinomics before about SONAR from Trampoline Systems and […]

Questioning the idea that ‘the customer is now in control’

Wed, 11 Aug 2010 12:49:19 +0000

As I scan articles about the impact of social media on marketing, I commonly come some variant of the statement “the customer is now in control.” But the more I research and think about this statement, the less I believe it – and the underlying message being sent to marketers – is. So today I […]

The Empire strikes a light

Fri, 06 Aug 2010 12:19:14 +0000

In my first blog post, I wrote about different examples of Government 2.0. I also mentioned Manorlabs, the City of Manor’s idea generation and innovation platform. Manorlabs uses game mechanics to keep the people engaged. The CIO of the City of Manor, Dustin Haisler, told me in an interview: “Innovation can actually be fun and […]

Balance: customer receptivity vs. customer revulsion

Wed, 04 Aug 2010 15:46:36 +0000

In “The Pants That Stalked Me on the Web,” Michael Learmonth, digital lead at Ad Age, writes that he found the recommendations for some shorts that he got while shopping (but not buying) at Zappos popped up at other sites he visited, such as CNN, MSNBC, Salon, and The Guardian. Because he’s an advertising professional […]

Want to see the future? Look to the games

Tue, 03 Aug 2010 17:14:16 +0000

There was something of a “big deal” event in geek circles last week: StarCraft 2 was released, about 12 years after the release of the original. It’s a “real time strategy” game, which pits factions of aliens against each other in what is essentially a military situation where the goal is to crush your opponents. […]

Ride and surf

Fri, 23 Jul 2010 17:37:38 +0000

A world without the web is getting unimaginable. It is our access to the world. Already, we hate to be unplugged, like when we’re commuting on public transport–time we could use to read the news, update our twitter status and check the e-mails. While many people have mobile data on their cell phones, it’s often […]

This never gets old: Social media can cost you your job

Thu, 22 Jul 2010 16:14:30 +0000

Okay, it might. But for every story about people losing their jobs because of tweets (Octavia Nasr’s case got lots of coverage:,, there must be hundreds of stories about how tweeting and blogging add to business, enhance corporate and individual reputations, improve customer relations, and generally produce positive results. In a report we […]

The Virtualization of Place

Mon, 19 Jul 2010 14:43:55 +0000

The unloved son of recessions is the place. The town or city. When the going stops being tough for national economies places pick up the pieces. So how can places respond to the situation they now find themselves in? Added to their woes is another issue that is part consequence of the road into  Government […]

Time banking: The currency of the social world?

Fri, 16 Jul 2010 15:24:21 +0000

I recently had a look at time banking models in the UK. Without covering the different concepts and applications of time baking, here’s the idea in a nutshell: People receive time credits for voluntary and community activities, instead of receiving money or no reward at all. So for hour of activity, one receives one time […]

The customer is not in control

Fri, 09 Jul 2010 14:10:24 +0000

When lobbyists don’t matter

Wed, 07 Jul 2010 18:47:45 +0000

When governments think about using crowdsourcing instruments like the participatory budget model of Freiburg or platforms like Manorlabs one of the biggest concern is: How can we prevent that lobby groups or the opposition uses this tool for their purposes? First, the extent of this concern is dependent on the environment in which the government […]

The usefulness and validity of surveys and data

Wed, 30 Jun 2010 19:36:05 +0000

I recently had a “discussion” with a friend of my wife’s who argued, in essence, that data from surveys are invalid unless the data are perfect. By perfect, she appeared to mean that no “statistically valid” survey exists because it cannot represent every potential view or experience of every person in a target population. Specifically, […]