ANDY HOWARD

Villager

Wed, 04 Jan 2012 04:45:02 +0000

Adam and I founded Newcastle Advertising and Communications Agency | The Village of Useful in September 2011 and man we’ve had some fun. We’ve been pitching, guest lecturing and working with some great people. 2011 ended with Claire Barwell joining the business and The Village being appointed as creative and digital agency for Inspirations Paint [...]

Reflection

Sun, 14 Aug 2011 12:56:24 +0000

Reflection. Pause. Stopping to think about what what wrong. Celebrating the awesome. Taking the idle moments to think, plan and improve. Escaping to your Third Place. It gives clarity, focus, and I bet you don’t do it as often as you could. The importance of reflection was my biggest takeaway from a Hyper Island Digital Master [...]

Newcastle

Wed, 23 Feb 2011 19:47:03 +0000

Newcastle, Australia is my home. I haven’t lived there for about 4 years – first I relocated to Sydney’s beaches, then packed a bag and travelled for a year, called the UK home for a while, and most recently I’ve been living in Seattle, USA. Wanderlust. It’s been a big adventure and I’ve loved every [...]

Careershifters homepage realignment – The results

Thu, 13 May 2010 20:02:32 +0000

A simplified, user-centred homepage realignment for Careershifters boosted the homepage conversion by 40% and decreased bounce rate by 15%. Read on for the process and results. Careershifters is a service for anyone making a major career change, run by people who have done it successfully. The service is centred around a website stocked with articles, [...]

Mockups with markup – Using Blueprint to sketch in code

Mon, 04 Jan 2010 09:59:59 +0000

I’ve been prototyping in Fireworks for years, and it’s great; until I need to iterate the prototype. In an effort to find a fast iterative prototyping method I’ve finally settled on Blueprint. It’s efficient, easy to use, and above all, real. Nothing beats real code. Read on to discover why mocking up with markup is [...]

What happened? Andy goes MIA and is found a year later

Sun, 20 Dec 2009 03:12:43 +0000

Over a year ago in November 2008 I hit the publish button on my most recent blog post, then took a hiatus. A one year hiatus. Needless to say, life since then has been fun. And challenging. And amazing. So what’s been happening? A lot. Let’s put it in context and rewind back to 2008, [...]

Interaction Design with Fireworks

Sat, 01 Nov 2008 09:21:23 +0000

As an increasing number of agencies and companies realise the value of interaction design, prototypes, wireframes and other mockups are often used to commence the graphic design process. Interaction design is critical to creating functional websites based on a dialogue between users and a website, but often the visual design starts from scratch and merely [...]

Making Remote Working Work

Wed, 20 Aug 2008 00:07:52 +0000

My FreelanceSwitch post titled Remote Working Works for Freelancers attracted some great feedback in the form of comments and links, and my pondering on which I freelancing topics I should write about next was quickly resolved. In a matter of days I’d penned another post, this time on making remote working work each day. Here’s a [...]

Online Drives Offline

Thu, 24 Jul 2008 16:24:48 +0000

User experience and digital strategy is about the entire online/offline brand experience. User experience does more than enable your website to communicate certain messages to an audience and help them feel a particular way about your product or website when they’re online – it helps the audience also think about you when they’re offline. Similarly, [...]

Remote Working Works

Fri, 18 Jul 2008 01:51:10 +0000

Well, it’s been nearly five months on the road now, and I’ve just arrived in Amsterdam after two months of surfing in Central America, specifically Costa Rica and Nicaragua. Some time ago from the spectacular region of Santa Teresa, Costa Rica (pictured) I penned a blog post for FreelanceSwitch with some details on how this [...]

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