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The War Of Words



Random text, gibberish and biased opinions. Trying to track culture, trends, internet, ideas and people. Trying to learn. Trying to evolve.



Last Build Date: Sun, 19 Nov 2017 14:00:26 +0000

 



Introducing #tumseNaHoPaaega

Sat, 18 Nov 2017 17:10:00 +0000

So, this is going to a long, whiny, cribby post where I am going to talk about work. Which, if you follow this blog, you would know that I hardly do (I crib often but I talk of work rarely). And now that I am gonna talk about it, I am going to pour my heart out. I will be a whiny old man and I will crib like I do it for a living. Also, I started writing this post yesterday, did not have it in me to end it then -- got too depressing. And no, I dont need any consolation. P.S.: This post is in three parts. Part 1Today, I lost this pitch that I knew I was going to win. Team and I had poured our hearts into it. We had worked hard. I even visualized how that would it look like when I am actually gonna go it, as they preached in The Secret. You know, if there is one thing that I was ever sure of, it was that I was going to win it! It was like a done deal.Just that it dint happen.Most times I am not the kinds to cry about the times I lose. This time, I cant stop the fucking tears (literal tears, it still doesn't hurt enough I guess that I bleed my eyes out) The pitch was super important for a lot of reasons. To start with, it was the first time we actually had a shot at doing something substantial after almost a year of failed attempts at generating new business. Plus it would have been such a big piece of business that it would have meant a runway for almost 3 months. 3 may sound small to you. But to me, at the scale and level that I operate, each day is a battle. Plus it would give me the confidence that I could be an outsider and do well. Plus this time I had a friend who could tell me where I was fucking up and where to correct the damn course. And despite her help, if I cant win a pitch, I dont think I can ever win one.Not winning it also means that I let down myself, my investors, team, vendors, friends, believers and a host of other people (in that order).The funny thing is, there is no rational reason for not getting the project. It just dint click. Like you know, at times you plug on something and it just doesn't start?Of course I can console myself by saying that I, we did everything that we could and there are things that you cant control. Well, that talk is for losers. The fact of the matter is that on the day shit was supposed to go down the wire, we were not good enough. And I am told that being great, good enough or shoddy is directly correlated to your inherent talent, amount of hard work you put in, the hustle and that bitch called luck. Luck. Well, it confuses me. There are times when she sleeps with me and gives me the best orgasm ever. And there are times when I do all I can to woo her and she wont even look up at me.Coming back, probably we werent good enough. And that is non-negotiable. Thing is, for me, work is personal. The two, personal and professional dont exist in silos. To me there are no boundaries. I exist to work. My purpose is to create great work. Try at least if not deliver greatness. If I am awake, I am working. If I am not working, I am thinking about work. If I am not thinking about work, I am asleep. And if I am not asleep and not working, I am dead. It is that simple.There are two places that I can go from here. Down the valley of despair. I could hide myself in a cold dark room and not come out of it for months. Or I could take lessons and move on and come out stronger, better and all that. I think I'll the middle path. Start by crying and coming out on the other side.Lets see. Thanks for tolerating the post.Wait. You think the damn post is over? It is not. Because I was busy with an event while I was writing it. And something just happened that made the hole bigger and I will have no other option but to jump in.Part 2So, I am at a project venue. And I am a small part of a big team that is working to pull this project off. And the team has fucked up big time. And as always, I am trying to sort the muck that has been forced upon me. And I dont like it. I want to do things my way. Do less work but do good work.More than not liking things, at the event, there was a big big goof up [...]



The Turbulence Overreaction

Wed, 21 Jun 2017 04:05:00 +0000

I am at the Mumbai airport, waiting for a flight. I’ve just realized that I have lost yet another pair of sunglasses. Typically, I am not this careless but fact remains that I’ve lost a pair. I need to work on my brain and ensure that the muscle doesn’t atrophy. Need to pick a new hobby or something. May be get back to making a memory palace? Apart from this, the other thing that’s fresh on my head this super crazy turbulence yesterday. The plane was in free fall for a few nano-seconds and it was scary like a bitch. In all the flights that I have taken, this was probably the scariest of them all (there was one where masks had dropped from the ceiling but I dont recall those). Thing is, I was not really afraid (I knew at the back of my head that this shall pass) but I was worried that all the things that I've wanted to do (primarily #book2, a billion dollars and an attempt at the Everest), what happens to those? Of course I came out unharmed -- statistically air travel is the safest mode of transportation -- and I can go back to working on things that I've wanted to work on. But the flight was scary to the extent that since the flight, I’ve read a lot of articles about turbulence and air pockets. Apart from rant about my balls that shrunk like raisins, the flight did make me realize something. That life’s unpredictable. You better live each moment up to the fullest potential. And that means while you plan for the future and all that, you better ensure that each moment that you are alive is worth the opportunity. Ought to stop doing things you don’t want to do.Which brings me to the existential question. Why do I exist? While I love the concept of doing my own thing, truth be told, I am still a slave to a comfortable salary, thanks to largesse of this dude. If not for him, I would probably be scrambling to make ends meet. And I am amongst the luckiest people to have the unconditional patronage of someone with means. And I ought to make the most of it. And not get lazy or complacent. Like this turbulent flight, each incident reinforces the belief that I need to do more with life. Much more than what I am doing right now. Come to think of it, if I could change a few things, what would those be? For starters, I need to get more work out. I ned to ship more. In whatever shape or design or format. Could be a blogpost, a book, a project, a startup, a brand. Something that comes out fast. Something that inspires others. More importantly, something that inspires me! Must create things that inspire me. And what could those be? I have no clue! I have done this exercise a million times, if not more times. Each time I come back with two answers. A, I don’t know what I want in / from life. B, if I go by signs, what I am doing right now, is what I ought to be doing! So, all I need to do is, bid my time and wait for the right opportunity to come my way. It’s a matter of time when things fall in place and I will have a life of abundance. Abundant time, money and energy to do all the million things I want to do. The other way to do this is that I go all-in with whatever little I have. That means I gather all my money (sell all the stock I have, liquidate the tiny FD that I have and take back the money I have invested in C4E) and chase a large dream. I will either end up super rich and would have made an impact and die a satisfied old man. Or I will be a pauper with no money to my name and will die a man who’d have to work hard to make ends meet. In either case, when I die, I hopefully wont have any regrets. Thing is, I am 34. Will be 35 in less than a quarter of the year. And at the age of 35, while people like Zuck are working towards becoming the presidents and all that, here I am, talking about my existential dread. Now, I can take solace in the fact that Col Sanders was 143 years old when he started KFC and Sam Walton was 832 years old when he did Walmart. But I know that I have lost the damned rat race. Instead of making a difference to the world, lives of people, I am ranting about[...]



The Reputation Research

Mon, 12 Jun 2017 04:29:00 +0000

Last few days, a few things have happened that has made me re-think my love for visual anonymity. Lemme quickly talk about the incidents.1. Last Saturday (or was it Sunday?) I accompanied a friend to an open mic night. The idea of open mics is pretty simple. You are an aspiring stand up comic. But because you are aspiring, you cant gather an audience. Along with other standups, you get in a room, invite your friends and use them as Guinea Pigs to practise your jokes. I was one such Guinea pig. Plus, often, places that give you access to a quite room and a mic and AC tend to be expensive. So you get friends to pay and the friends, because they are friends, bear the bad jokes and help you cover the cost!So, I went with a friend. There were some 30 odd people, about 10 performers. Each person gets 4 minutes to perform a set. And audience gets all the time to react!Most of the performers were very average. May be they are average performers. Or may be they were trying new material that required practise. Irrespective. It took balls to be able to stand in front of the crowd and deliver a piece that you know is going to bomb!2. I met Komal the other day. I told her about my dislike for dressing up for the occasion. She said that I ought to think like an actor and each interaction as a role. Like there are different roles, each dictated by a different situation, life encounters are different and they demand a different approach. And each role demands a different piece of content to be delivered. And if you are going to act and make people believe, you better know how to pull various roles off! After all, in life, newer roles come along all the time on an ongoing basis!In my case, I am an actor and when I work, I ought to play the work role. Which I suck at. All this while I have been playing my personal role at scenes that demand me to play a certain role - work, social, gathering etc. So may be, I need to re-think and change. Or may be I want to be a Steve Jobs where I wear the same thing over and over and over again till that becomes as irreplaceable as my name? Or may be I need to identify certain archetypes, practise them like crazy and then put those archetypes in various roles. Or may be something else. Lets see.3. I presented my company creds on a stage where I had some 30-40 people in audience. I had a great deck to present and I have used that deck at multiple places in the past and have got great reception. But all those times have been in the boardroom. This time, it was on stage. And it sort of bombed! Not bombed per se. People did recall seeing it. But they were not blown away with what I had presented.Thing is, I want to be able to create a reality distortion field when I talk to people! Of course I dont have a product like Steve Jobs. Neither did he for that matter. But he had something that I definitely dont have! I need to identify and work on that!4. Mihir talked me into doing a video podcast. That means I now have a video (43 minutes long) where I am talking about life and philosophy and raison d'etre and other such things. Now, to be able to do justice to the effort that is going in, we need to push it out and market it like a bitch. And that will mean that my notions of closely guarding my pics / video on the very permanent Internet is under heavy questioning....So, now that I have captured these four things, the real reason for the outburst is hence.As I get along in life (read, I am supposed to take on larger responsibilities), I am realising more and more that to be able to get things done, I need to have a reputation.Reputation is a complex "thing" and its often a combination of things like association (with people, things, brands etc), popularity (read personal brand where you are known by people outside of your third degree), experience (in terms of years you've worked, things you've done etc), expert status (in chosen field of expertise), contacts (how many famous / rich / powerful people you know? Who has saved your number? Who will pick your ca[...]



The unconnected unrest - Part 2

Wed, 31 May 2017 08:21:00 +0000

Part 1 is here.Last night, I slept at 730. I woke up at 630 this morning. Thats 11 hours of sleep. No, I am not to sleep for this long. Like Frank, I have often hated the necessity of sleep. And food for that matter.The thing is, I've always got by with limited amount of sleep. My metabolism is reasonably high and I can function pretty well even when I've slept for 4ish hours. Just that I cant tolerate garmi. Rest is ok. Most people who know me know that I dont sleep much. And when I tell them that there are days when I sleep for 11-12 hours, they get surprised.And honestly, I surprise myself as well. A, I dont get enough air in my lungs to be able to sleep for that long, thanks to my nasal polyp. And B, I have a million things happening right now (between AWSL, Book 2, C4E, xT etc). So, I know that I could rather work and not sleep. Like I say, sleep is such a waste of time!I did what I do when I get some ailment. I decided to read on the Internet about the probable reasons. And I found that if you sleep for that long, you are either tired. Or depressed. Take a pick :)The other non-scientific reason is that I dont have a computer. That means I cant work or entertain myself. For me work = reading, writing, connecting people etc. Entertain = youtube, TED, Big Bang and now that 5th season is out, a date with Claire and Frank. Both happen over the Internet. And Internet means Computer.Coming back to sleep. I am sleeping a lot and it sucks. And no, I am not enjoying all the freshness that you get after sleeping for that long. Oh, I do remember some of the dreams. One of them featured me left at an unknown place with tight alleys with dogs roaming around. And I change my path because I am scared of dogs. Even in the dream, I am telling myself that I need to confront my fears (I have actually become a motivational speaker). The other dream, I dont recall now but I saw a friend - Nalin taking a chartered flight to somewhere.. . .Anyhow. I dont know what to write. The mind is THAT blank in absence of the computer. And here are some unrelated thoughts.1. Since I moved all my data to cloud (Google Drive, Dropbox, Evernote et al), I had assumed that I can work from any location, on any device. I was so wrong. I need MY laptop, MY settings, MY table to be able to function. I so need to change this in case I want to become time and location independent.Or may be because I am on a Windows machine and its super inefficient, it is tough to get things done? I worked on a Mac and while I missed my files, once I was logged into Chrome, I got access to all my files (including bookmarks etc).And no, I suck at using the phone for work. Like really do.2. For me, work has always been on a computer. I cant fathom what work could get done without a computer. The ball does NOT move unless its marked on a to-do list. And for work, since I have always been on strategy side, most output is measured on Powerpoint presentations and Excel sheets. I dont do any REAL work per se. May be thats why I failed with 5x5. In fact as I gear up for xT, I need to be able to learn how to work without a computer as a lot of work would be on the ground. 3. Why do I write this blog? Its like an echo chamber. Where I talk to myself. I could be doing this in between the pages of a notepad. Or on a secret folder buried deep into a laptop. But I like the idea of making thoughts public. I love the concept of serendipity. Someone could read this and connect with me for something unrelated. Life is anyway a huge punt. Why not keep enough and more doors and windows and crevices and nooks open? Let new things come in and then grab them by the...Oh, I write this on insistence of Vivek. He is probably the only reader that I have left. But then who cares about the readers - I write foe the sake of writing. Writing helps me clear my head. Writing helps Vivek stay unbored. And those are more than enough reason to continue to write.Thats it for the day. Catch you tomorrow. Or may be not. If I am forced [...]



The unconnectedness unrest

Mon, 29 May 2017 04:35:00 +0000

Something crazy is gonna happen over the next 2-3 days. I wont have access to a computer and this is when I have a million things to work on.

Thing is, my laptop stopped working and with it went all my files, WIP things, settings, tools (software et al) that I rely on. And this means while I will continue to dream about life and things and all that, I will not have a computer to write on. And given the lack of confidence I have on my computing skills on a mobile phone, I cant work (or get any work done) and thus, I am pretty much confined to finding alternative means of killing time.

Lemme try and make a list here.

There is no TV at home so that is ruled out. And even if I get a TV, I will not get a cable connection. I am happy with Youtube and Netflix. 

I see one movie a quarter. I saw one yesterday a few days back. Put 2 and 2 together. Hindi Medium. Except for the second half, it was a good movie. Reminded me of how I lived when I was in Delhi - the way I spoke, the way I behaved, the way of life I love. I sometimes miss being in Delhi. Mumbai to me is like living in a film - everything is well-orchestrated, there is so much glitz and so must filth at the same time that I cant relate to either. Delhi on the other hand is what I am. What has defined me. What has made me what I am. Its just right. Oh wait! I got into this Mumbai vs Delhi rant when I should be talking about the movie. Wait, I am not talking about the movie either. I am talking about the alternatives! 

I have quit reading in favour of media formats like podcasts, longform text and videos. So no books. In fact thats a huge shift considering that books is something that I've always been fascinated by! So there are no books that I can read, except biographies maybe. 

There is a limit to amount of pool I can play on the weekend. I am not really in the prime of health and while pool may not look like much, it does take a toll. One hour of pool is easily tougher on the belly compared to an hour of walk. So, may be pool. I did actually play for about an hour. Not much but I did. And while I was at it, I sucked like crazy. A kid with pimpled face and beefy arms beat me easy. 

No poker as its impossible to get 5 people together in a room and get a game going. I have started playing a home game on an App. Super addictive. But I am back to losing money. I am not sure if I will continue to play.

I would've loved to write with pen and paper but if you know me, you would know of the amazing, gorgeous handwriting that I have. The scribbles are so messy, so bad that even I cant read what I've written. I wish I could show some of my notes. May be they will auction those once I am gone.

And apart from these, I dont think I do anything else. And may be this means that I need to get some new hobbies? No? Yes? Maybe? Any ideas anyone?

UPDATE
So I wrote this post on a borrowed computer at work. And the weekend after that, these are the things I did:

  • Saturday: Met my publisher / friend. Hosted him and a couple of friends over for lunch. Met a senior from MDI and we spoke about work and all that. Went out for dinner.
  • Sunday: Stayed at home, Youtubed and chilled; Met another friend from MDI and spoke about work and all that; Played pool. Shopped (for things that I dint have to). Slept at 8 PM! 
(image)



Notes from a Maker Day

Tue, 23 May 2017 16:59:00 +0000

Today I stayed at home. I tried to make this a Maker Day (ref here). Here are some observations from the day so far.1. The world did not come to an end, because I was not at work. In fact, I realized that people at work don’t need me. Work = consultancy gig that pays my bills. This also means that I have more time on my hands than I believe. This means that I can pick a new project. Or finish one of the old ones. This also means that I may not have the gig (they dont need me, why would they pay me?). This means I need to find a new cash flow thing soon.2. I am not lazy. I still started the day at 7. I was on my computer, planning, plotting, creating things by 730 max. And then I took a break at 11. And then I slept and was back working at 2. And as I write this, its 5. In the last 3 hours I have got a lot of things done. So, I work better when I am by myself. And I think better when I am with people. So, the manager days, when I am in office, I need to divide those into meeting times and non-meeting times.3. Last few days I’ve been thinking of work. And I realized that I am little less anxious about money. I am fucked in the head because of the lack of impact of what I do. But I am little more sorted. Probably the realization that I am not as great as I thought of myself as and thus I need to settle for whatever I have.4. The other minor thing is that while I cant seem to work from home, I need to find a better solution than Starbucks. Thing is, it's expensive – Rs. 200 per hour (no, they don’t ask me to buy coffee, I feel guilty about not paying). And B, I need change of location every now and then. So I need the flexibility of coming and going. May be there is some coworking space that is in Powai that I can use? Buy time there personally? Need to think more on this.5. I need to fill this maker day with some activities that add to my health. May be a run. I know I cant run in the morning. I love that time too much to mix it with running. So need to add an evening run.  6. Also, there is no pattern to what I work on. So, I may be mistaking being busy with getting things done. I need to evaluate with a critical eye. Today, as I write this, I have done the following tasks. Lemme see if they add to a larger thing. Here is a list...- Transcribed the podcast with MK - reputation, give back, pay it forward- Pushed the ball ahead on xT - money- Various admin things done on a client for AWSL - money- Wrote this blogpost - writing, reflection- Initiated a new project with SG - money, pay it forward- Connected two acquaintances - grow network, pay it forwardSo, in all, looks an ok day. I did not work on health or book2. I'd try to see a pattern and then take a call.7 . I restarted on the daily track. Context here. Made an excel sheet. I know my goals. Everest. And 1 billion dollars. Here is the sheet. You will have access if I want you to have access. As on today, I have 3145 days left. Looks like a lot. But it isnt. I have been here for give or take 12500 days and I have nothing to show for those days. So there's a lot to be done in the 3000 odd that I have. I can not rest. Each minute has to be spent towards something larger than me.8. I am meeting a classmate from MDI. Trying to help him with his business. Hopefully getting some help back on what I am upto. Met him. Rather than I helping him, he was more help!9. Looked at my cash flow statement. Two things stare at me. A, I have been spending a lot lately. I need to control it. B, there is outstanding payments on end of all clients. Not a good thing because I am getting into the rut of cash flow cycles. VG gave me a great advice. Either I need to invest money back in the business. Or skim from the top and invest somewhere.Thats about it for the day. More updates on the next Maker Day. Oh, and tomorrow is a Manager Day. Will catalog it. And here's the song for the day... allowfullscreen="" frameborder="0" height="315" src="https:/[...]



The Sleeping Pattern Puzzle

Mon, 22 May 2017 02:53:00 +0000

Last few days (about a couple of weeks), I have been having weird sleeping patterns. I dont have data but I suspect that I am not sleeping well. Sidenote 1. Get a sleep tracker to find what is wrong where. Which one to get? iWatch? Fitbit? 

I am awake most of the night and when I do get into the REM cycle (do I?), it is not really "fulfilling." I dont seem to recall my dreams (earlier I could - I actually kept a dream journal for a bit). I dont get up energized and all that. 

Thing is, I actually love to sleep, I know about the benefits of the sleep. But I still maintain that sleep is an inefficient body function (like hair and nails - we are way beyond on the evolution curve where we need hair or nails). All we have is about 70 years (unless all the attempts to elongate the human life fail) and sleeping takes away 1/3rd of our productive time (of whatever is left after 1/3rd of our life spent chasing education). 

Coming back, I dont know what causes my general lack of sleep. No, I dont suffer from Monday Blues or something. I am not sure if I am depressed. Sidenote 2. Get a professional to do a check up. My bed is comfortable. There is no TV or any other screens in the bedroom. I stop using my phone about 15 minutes before I want to sleep. I have AC set on 22. The room is relatively dark. I have a bedsheet handy in case I feel cold. I am hydrated and keep a bottle of water on the bedside. I dont like the fan so there is no winds to rustle up and disturb me. There is enough space in the room. You see, I have every ingredient that you need to get a good nights sleep. 

But, I dont get sleep.

There is no worries that keep me up at night, except my lack of achievements despite my age. I am in reasonably good health, except that I am 84 KGs - which is more or less the weight I've had since I can remember. I have enough money to quit doing what I am doing and live for two years with the same sort of lifestyle.

And yet, I dont get sleep. 

It could be my nasal polyps that prevent me from sleeping well. But then we can breathe in from the mouth and that sort of helps me breathe. Since I refuse to go to a doc, I am on alternative remedies. I tried going to a homeopath but I cant seem to stick to a schedule of taking meds. So, I am trying steam. I will graduate to a Neti pot if I see advantages in a steam. And then take it from there. But then I have a deadlines impending (of the Everest) and I cant wait forever. So, fix the shit! Sidenote 3. If the nostril does not open by end of July, go get a surgery done. 

So, yeah! This is it. My sleeping disorder. In as much glory and with as many facts as I could muster. 
(image)



Untitled - 21 May 2017

Sun, 21 May 2017 07:07:00 +0000

I started writing this yesterday day before but could not get around to publishing it. Here's the complete text, as I wrote yesterday day before.
So I have written two days on the trot. If I can publish this, it would mark the third day. And yay for that. The thing however is, I dont have a thing to write about.
All of two lines. But the point is, as I get increasingly busy (I should be going increasingly non-busy), I am trying to get back to writing. Writing is what gives me peace, gets me in the flow, allows me to dream (I think I have said it earlier, I think best when I am talking to someone. Or when I am writing). Writing is my meditation - they say that you get more grey matter as you meditate. I am sure writing makes my brain dense. It makes me sharper. Makes me better. And thats' what I chase with all the fervor!

Also, there is this pattern. Unlike other times when I've written, this time, I dont have an agenda. Or a thing. I am writing for the sake of writing. Which is a good thing and a bad thing. Good, it feels good to have shipped something - even if its not up to the mark. Remember Anton Ego? Bad because you sort of get attached to the notion of delivering and you lose sight of the larger objective. And what is the larger objective, if I may? I dont know :)

Anyhow, this is the fourth para in this text and 3 of those 4 have started with an A. Why is this line important? I dont know. I just want to get a 1000 coherent words on paper. This is as coherent as it gets! Like most things, this is a clear case of one thing leading to another and taking me to undefined territory.

Oh, by the way, yesterday, I did something that I had never done before. I got in front of the camera. To start a new project with Mihir. More about it in a few days. I was surprisingly non-shy in front of the camera - though the way I looked could do some improvements. It was better that what we had expected. Hope to continue doing it.

That reminds me, I have another project that I started some time back and have done nothing to push it ahead. Thing is there is just too much happening. I need to take control of my life or I would be like a freight train rushing down a mountain! I spoke about it the other day.

Apart from this, I havent done much on things in last few months. My worry is that while I am managing day to day things, I am missing the bus. This FOMO is making me jittery like nothing else and I dont know how to escape from it!

Ok, before I spiral into a pitiful, self-flagellating rant, I am gonna stop and go get some shit done. Over and out.(image)



Maker and Manager Schedule

Thu, 18 May 2017 05:00:00 +0000

Continuing my rants on work, here is another. But first, as always, context.1. Read Maker and Manager schedules. Copying from a post that I wrote in 2016, in one line, he says that you need to split your days in two kinds - one where you "make" things and other where you "manage" things. Make is where you get real work done. Manage is when you are on the call and get others to do things. 2. I straddle way too many things and I refuse to become master of just one. So lately I have found myself putting in too much time in meetings. Meetings in general are wasteful but often things get done if there are clear agendas and there's a great moderator. I try and do that with most meetings I attend. And while its great to be able to take decisions and move the ball forward, truth be told, I for one don't achieve a lot in meetings. I dont add any value. I dont do anything that makes me happy. That makes me feel alive. I dont add no real value. I am like the gatekeeper that has to push pesky kids all the time to do things. And that is one of the worst soul-sucking, thankless, energy-sapping work that you can ever do!Actually, if I look back at the last 2 odd years and someone asked me to make a list of things that I have achieved, I am proud of, I will have nothing! I mean, who says on their CV that in the biggest achievement of the last two years is that you have enough money to pay your bills - something I could've done if I did not quit GE. Or CLA. Or Gravity. Or Mirum! To be honest its no mean feat to deliver good work and find ways to stay afloat in this time and economy. But is that what my epitaph would say?Thing is, as a creator, creative, expressive, ambitious, lazy, thinking, individual, I have this innate need to create. And ship. In fact I think the mindfuckery that has plagued me over the last few week (apart from muck at work) is because I am not creating anything new (no new writing, no new businesses, no ridiculous daydreams, no new side projects, no moonshots). To me, the allure of starting something is greater than anything else. In fact if I reflect on the times when I have been the happiest, they have been times when I was creating things - 5x5, book, blogs, side projects etc. I get into the flow super easy when I do that.Lately I've been getting less and less opportunities to do so.In an ideal world I would do nothing but create. May be I am ideally suited for a career as a painter or an artist or a photographer. But then I dont have the talent to be one. So, I need to settle for the second best - a career where I get to make some money by doing boring things and then use that money to create things that give me happiness (aka Hugh's Sex and Cash Theory).So maybe, I need to get active on side projects. Or maybe, I need to get to the Maker / Manager schedule and use dedicated chunks of time to make!. . .The other thread here is learning. I recently heard Elon Musk say,People are mistaken when they think that technology just automatically improves. It does not automatically improve. It only improves if a lot of people work very hard to make it better, and actually it will, I think, by itself degrade, actually. You look at great civilizations like Ancient Egypt, and they were able to make the pyramids, and they forgot how to do that. And then the Romans, they built these incredible aqueducts. They forgot how to do it.James Altucher says that minds muscle atrophies if you dont use it. There are countless others that have extolled the virtues of doing things regularly, one day at a time. Each one gives a different name but the intention is the same - do things if you want to improve.Or, in simple words, more I write, better I get. Better I get, more audience I get. More audience I get, more encouragement and appreciation I get. And that means I write more. Its a simple (but tad long) feedbac[...]



Untitled Rant. Work.

Wed, 17 May 2017 11:09:00 +0000

First things first. Aka Context.Apart from C4E, I run a marketing communications and digital marketing business as well (So, what if...). Since I dont have any marquee names on the team (talent), I dont have a great portfolio. And since I dont have a great portfolio, I dont get to work on big brands. And since I dont get to work on big brands, I cant get a marquee name to take a risk and work with me. It's a vicious circle. But then I cant cry about it. So, I've found a sweet spot - companies that dont need fancy people or creds. They just want need great work done. In reasonable amount of time and budgets. Thats something I can deliver. For sure. And with such companies, I wish to establish my reputation as someone who gets things done. In my previous avatars, I have been a brand planner (at CLA and now at SWI), an event manager (at Gravity and now at C4E) and a social media strategist (at Mirum India and now at SWI). So my understanding and experience is limited to these things. This means that when I get a project that requires experience of a full-blown creative agency, I am often left scampering to seek favours from friends and contacts. To be able to deliver. And I aspire to use the aforementioned delivery to entice bigger brands to look at me as an alternative to their fancy people. That means that I need to do exceptional work with whatever clients I get - even if its super hard and super hustle.Finally, unrelated, I refuse to train myself as a master of one. See this TED talk. She speaks of EXACTLY my emotions where she says that once you "get it", the challenge ceases to exist. Plus I love being at the intersection of things. I may or may not be great but thats who I am and where I would be. Look at Steve Jobs, Elon Musk, Jeff Bezos! Now that you know what I do and how I do, here is the [long] rant. I had to get this out of my system.So I have this friend. Lets call him F. When I quit Mirum and got a friend to trust me with work, I approached EVERY one I know to help me deliver the project (with contacts, working capital etc.) And no one but F trusted me and supported me. Even though he and I weren't friends exactly, he helped me. Backed me up. Gave me his name and his people and his money. To allow me to deliver and stand on my two feet. And then from that one project, we got more work and eventually, that one client started giving me enough to start dreaming of doing that elusive first million! Plus, F helped me make my first 10 lakhs. So, in my head, I am sort of indebted to him.One fine day F called me and told me that he had this project from someone he knew and it fits into my scheme of things - a company that is not stuck up on marquee names or portfolios, wants to get work done in reasonable time; and apparently great people to work with. Plus I dont say no to whatever F asks me for. Plus, I never say no to work. Beggars cant be choosers. No?Now this company, lets call them C. They operate in a category that is growing by 25% a year and they have been going DOWN by as much each year. I visited the factory for a few days, met with the owners, the team and I realised that they are a classic case of an owner-manager trying to do a lot of things at the same time, once one business (typically cash cow) starts to do well. And the MBA in me tells me that these issues are not too tough to solve. Any management consultant would've loved to work on this company and could easily turn it around in one season!So I took up a design project, hoping that it would give me a foot in door. Despite their size (~500 crores), they don't understand the importance of branding (actually, almost NO ONE understands the power of marketing / design in India. Repeat. No one. True, there are exceptions but people do NOT understand the discipline. Rant for a different day).[...]



At the end,

Sun, 23 Apr 2017 18:57:00 +0000

Even though we believe and behave as if we are immortals, all of us have a super finite time here (about 80 years if you are lucky). And while the average is about 80 years, we never know when our time runs out. I mean a meteor could hit us right now and before I "publish" this post, it could all be over and I won't even know. Neither would you for that matter! If I do get to publish this post, I could get into an accident on my way home from Starbucks. I won't know how many people did this post reach and all that. Or I could die at the old, ripe age of 80 after posting 10000 blogposts (I am at 1500 something posts, written over the last 13 years) and doing all the things that I wish to do!So, I was reading something and somehow I stumbled on to this post by Kevin Kelly. I pick two things from that post.A. KK starts by talking about when he was 29. Back then he lived as if he only had 6 months to live (P.S.: He's still alive and kicking at the age of 65). All his actions and thoughts were guided by the knowledge that he would be gone in the next 6 months.After those 6 months, he estimated the time he had left (he calculated the approximate date of his death, by looking at statistics and other medical information). He used/uses this expiry date as a goal post. He put a widget that counts the number of days left in his life. At any given point in time, he knows the exact number of days that are ahead of him. And this "fear" (or may be "awareness") helps him decide the things that he wants to spend focus his time on. A ticking clock time-bomb is such an important tool for motivation!B. The other thing that he talks about is how one of his friends (Stewart Brand) sees life in 5-year chunks - he says that anything worth doing takes about 5 years. In my experience this is not true but I am sure this is how things are.So, if we combine A and B, it could probably become yet another system that helps us do more. How? By buying a time-bomb!Lemme talk about me as an example.While I want to live forever, I will assume that I am going to die on 1 Jan 2026. And that leaves me with little less than 8 years (3174 days to be exact). And thus, apart from personal things, that means I have just two things that I can do well before I die. One of those things is C4E. The other, I dont know yet.So, all I ought to do is focus on C4E. All other things become recreation, for the lean days, for the days when I am so tired that I don't want to work on making C4E the greatest entertainment business in the world. Of course in these next 4 years, situation could change and I am ok with adapting to the change. But the endeavour would be to focus on just C4E! Every act, every investment will be towards that one goal.Does that mean I will leave all other projects hanging in the limbo? After all I am the kinds to have multiple things running at the same time - in fact it makes me who I am!No it doesnt. Two reasons. A, I have traditionally been a bad finisher and now that I have started to finish things, I will take all open projects to respective conclusions. And then, either handover to others or find a way to merge them with C4E. B, this multi-tasking, inter-disciplinary approach, swinging on multiple trees is what makes me, me. It has served me well and I enjoy it. I just need to reshape the priorities and I should be ok.So yeah. The time is limited. 3174 days in my case. How about you? How many days do you have? How many 5-year long projects can you take up? What are those? Tell me about it. Lemme know if I could be help. Please?Thats it for today. 3173 more to go! Thanks for reading.P.S.: And the meteor did not hit us before I hit the Publish button. Let's see if I reach home.P.P.S.: Some books that you may want to read about life and death (especially in context of today's day an[...]