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Rob Cottingham



Leadership communications



Last Build Date: Mon, 30 Oct 2017 21:42:48 +0000

 



Challenge, call, recipe, reward: How to write the conclusion of your speech

Mon, 30 Oct 2017 21:42:45 +0000

Conclusions are one of the hardest parts of a speech to write. Here’s an approach to bringing any speech to a graceful end with an inspiring call to action.

The post Challenge, call, recipe, reward: How to write the conclusion of your speech appeared first on Rob Cottingham.




Don’t make your audience unsubscribe from your speech

Tue, 17 Oct 2017 22:19:06 +0000

I just sent this in response to “Why are you unsubscribing from us?” (on the third screen you had to click through to unsubscribe): The constant stream of “ALERT!” “URGENT” and other messages just got too much. If everything is urgent, then nothing is. I know the data says it works, and I’m sure it […]

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Wrapping up my first Facebook Live speechwriting clinic

Fri, 07 Apr 2017 20:46:13 +0000

Thanks to everyone who joined me this morning for my first official Facebook Live speechwriting clinic. (I say “official” because I’ve done a few impromptu runs at this in the past. Let’s define “official” as “I gave people some warning and made a custom graphic for it.”) We covered a lot of ground in our […]

The post Wrapping up my first Facebook Live speechwriting clinic appeared first on Rob Cottingham.




Join me for a speechwriting clinic on Facebook Live: Friday, April 7

Mon, 03 Apr 2017 18:42:33 +0000

Got a burning speechwriting question, a leadership communications dilemma or a public speaking conundrum? I’ll be taking all comers in a Facebook Live speechwriting clinic this Friday, April 7 at 11 a.m. Pacific, 2 p.m. Eastern. RSVP here so I’ll know how much virtual potato salad to make. Then come on by on Friday, and […]

The post Join me for a speechwriting clinic on Facebook Live: Friday, April 7 appeared first on Rob Cottingham.




Speaking at a rally? Here’s how to make it count.

Mon, 20 Feb 2017 16:05:28 +0000

If you work with a mission-driven organization, you may find yourself speaking at a political rally soon. (Maybe sooner than you think, the way things are going.) You may be there to offer a short greeting and encouragement, or to deliver a rousing featured address, or something in between. Either way, there’s a lot you […]

The post Speaking at a rally? Here’s how to make it count. appeared first on Rob Cottingham.




The authoritarian story behind Donald Trump’s inaugural address

Fri, 27 Jan 2017 06:16:01 +0000

Last week, the good folks at Global’s BC1 news channel asked for my analysis of Donald Trump’s inaugural address. You’ll probably be less than surprised to learn I wasn’t a fan… and not just because it was pretty tedious.

The post The authoritarian story behind Donald Trump’s inaugural address appeared first on Rob Cottingham.




Leaders and communicators: please stop saying “health outcomes”

Thu, 08 Dec 2016 21:11:43 +0000

The politician I saw on TV yesterday morning clearly wanted to convey his earnest concern over an issue with ambulance delays. He was doing a pretty good job, too…right up to the point where he said his goal was “positive health outcomes.” Oof. Few areas offer the chance to connect emotionally to an audience than health. […]

The post Leaders and communicators: please stop saying “health outcomes” appeared first on Rob Cottingham.




The danger of “but.” The power of “and.”

Thu, 24 Nov 2016 18:46:11 +0000

Yesterday, Senator Bernie Sanders tweeted something that, on the face of it, looks perfectly reasonable for a left-wing political leader to say: Yes, we need more candidates of diversity, but we also need candidates? ?to be fighters for the working class. https://t.co/561r5qBjfC — Bernie Sanders (@SenSanders) November 23, 2016 The fact that Sanders says but […]

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How Obama’s messy closet saved the State of the Union speech

Thu, 14 Jan 2016 00:58:13 +0000

State of the Union speeches are often messy, sprawling things. Countless constituencies and interests — within and outside government — vie to hear their priorities reflected in the President’s words. And even without their lobbying, the scope of governing is vast, offering potentially thousands of agenda items. That’s why so many SOTU speeches (and their […]

The post How Obama’s messy closet saved the State of the Union speech appeared first on Rob Cottingham.




Punch up your presentation deck (before you jazz up your template)

Wed, 16 Dec 2015 21:31:26 +0000

In the last post, I tackled a Business Insider article that claimed the reason most PowerPoint presentations aren’t effective is that they use boring templates. My response: what makes presentations awful isn’t boring templates. It’s boring content (slide or spoken), poorly structured and badly delivered. So what could you do with your presentation deck instead of jazzing […]

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