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Blog – Creative Concepts

Data Driven Digital Marketing and Public Relations Agency in Connecticut

Last Build Date: Sun, 28 Jan 2018 15:51:47 +0000


Repurpose Your Brand’s Content for Social Media

Mon, 04 Jan 2016 13:20:22 +0000

  When I do any public speaking, attend a cocktail party where people ask about social media, or meet a potential new client, one of the first things people ask is how do they or their company produce enough content to fill a week’s worth...

Tips On Creating Social Media Success For Your Business

Thu, 31 Dec 2015 17:28:35 +0000

Businesses of all sizes often rush to start initiatives without a plan. A newly approved direction or idea prompts a domino chain reaction and suddenly staffers are blindly implementing new processes without knowing why. For example, a company buys a new CRM solution but doesn’t ask its departments...

Tips To Use Social Media For #SEO

Tue, 16 Dec 2014 12:30:11 +0000

One of the things I like the most about social media is that it doesn’t have just one role for a brand, it has many…it’s what I call textured.  When most consumers think about social media in reference to a brand, I believe they think...

9 Common #SEO Mistakes to Avoid

Wed, 10 Dec 2014 14:00:42 +0000

Search engine optimization (SEO) is a key factor in the success of digital marketing initiatives. Having a content marketing strategy is pointless unless your content can be found. Here are a few tips from Content Marketing Institute’s article “Don’t Make These 9 Common SEO Mistakes.” You...

Tips To Manage Upcoming #Facebook Changes

Tue, 09 Dec 2014 12:30:00 +0000

Everyone is buzzing about Facebook again after they announced that starting in January 2015, promotional ad like content will barely (if at all) be seen organically by the Page’s followers.  Facebook took a poll of hundreds of individuals and the one item at the top...

The Ideal Length of Online #Content

Wed, 26 Nov 2014 14:00:57 +0000

Have you ever wondered what the ideal length of a social media message should be? As communicators, choosing the right words is important to effectively convey your message. Selecting the right length for different channels and platforms can be challenging. This infographic from SumAll and...

#Digital Marketing Tips

Tue, 18 Nov 2014 16:36:04 +0000

When a brand says they need help with their digital marketing, what are they talking about?  Is it social media? A website? Something else? Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders as per...

Is Your Business Ready for #Online Holiday Shopping?

Wed, 12 Nov 2014 14:00:26 +0000

E-commerce continues to rise this year as more people choose to do their holiday shopping, or at least part of it, online. The top shipping companies expect a 14% increase in parcel deliveries this holiday season. The main question is, is your business ready? Kelly Spors discusses...

How #SocialMedia Can Help You Connect with Customers

Wed, 22 Oct 2014 13:00:45 +0000

Social media can help you reach your customers in exciting new ways. It’s like a pipeline of channels that serve as an extension of your traditional marketing outlets. When social media is integrated into your overall communication strategy, it can help build engagement and generate real...

Hire Right For Social Media Success

Tue, 21 Oct 2014 11:12:51 +0000

Brands everywhere are looking for a social media expert, guru, strategist, manager, senior executive and/or visionary but because social media and the broader category of digital marketing (and all of its varied parts) is still relatively new to many, the job ‘needs’ list gets long...