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Measurement-Related Sessions @ PRSA’s National ConferenceALAN CHUMLEY

Wed, 06 Oct 2010 20:53:43 +0000

So many research and/or measurement-related sessions to see at this year’s PRSA National Conference.  Looking forward to attending all of these and live tweeting via @CARMA_Tweets and/or @alanchumley…keep an eye on @shonali’s #measurepr hashtag: Communication Measurement on a Shoestring Budget … Continue reading (image)

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4I’s & 7C’s of Social Media MeasurementALAN CHUMLEY

Tue, 29 Jun 2010 13:49:29 +0000

Folks chatting / tweeting about social media measurement love to apply cute acronyms or use alliteration to articulate their thinking or their model on how to measure social media. Generally, I find that approach lacking.  Great for marketing hyperbole, but … Continue reading (image)

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Observations Post-PRSA-NCC Thoth Awards JudgingALAN CHUMLEY

Thu, 24 Jun 2010 19:34:14 +0000

This measurement PRoponent / PRomulgator had the honor of reviewing some phenomenal work that some very talented, committed, and hard-working DC-area PR practitioners submitted in consideration for a PRSA-NCC Thoth Award.    Congrats and well done.  I left the 5-hour session … Continue reading (image)

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Barcelona Declaration of Research PrinciplesALAN CHUMLEY

Thu, 17 Jun 2010 14:43:59 +0000

The folks at the European Measurement Summit have agreed on 7 principles of PR measurement: 1.Goal setting and measurement are fundamental to doing PR 2.Goals should be as quantitative as possible and address who what when and how much the … Continue reading (image)

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Measurement Standards 2 Emerge from “Commitment Conference” (again?)ALAN CHUMLEY

Thu, 10 Jun 2010 16:11:16 +0000

(Hat tip to Jack O’Dwyer’s June 2 newsletter article from which pieces of this post were culled) Communications and measurement industry heavyweights will using next weeks’ European Measurement Summit in Barcelona (June 16-18), as a back drop against which to … Continue reading (image)

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European Measurement Summit Looks StrongALAN CHUMLEY

Wed, 19 May 2010 13:25:04 +0000

The second annual European Measurement Summit organized jointly by AMEC (The International Association for Measurement & Evaluation of Communications) & the Institute for PR (and it’s thought leading measurement commission of which I am disciple and booster) is gearing up.  … Continue reading (image)

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CARMA: my measurement fate / destinyALAN CHUMLEY

Wed, 14 Apr 2010 13:37:20 +0000

This (so far) Canadian-based measurement wonk is packing up both the professional tool box and personal belongings and heading to the USA, Washington DC, for a May 17 start.  I`ll be joining  CARMA International, Global Media Analysts in a senior-level … Continue reading (image)

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Metric Formerly Known as AVEALAN CHUMLEY

Thu, 21 Jan 2010 13:42:35 +0000

Debate continues even among / within occasionally non-homogenous IPR Measurement Commission membership (plenty of intelectual depth here…many are mentors-from-afar without even knowing it, thanks). Earlier this week select IPR measurement commission members (including Ph.D. heavyweight Brad Rawlins) published a controversial (but … Continue reading (image)

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Social Media Analytics Report ComingALAN CHUMLEY

Tue, 15 Dec 2009 00:20:45 +0000

So glad there are so many very smart social media measurement types out there (I consider myself at best a fast follower not a thought leader in the SocMed measurement space).    Case in point: two of the many though leaders out there, Jeremiah … Continue reading (image)

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Measurement Misstep of the Year AwardALAN CHUMLEY

Wed, 25 Nov 2009 14:53:36 +0000

I’ve tried to strike AVEs from my lexicon.  Firms like Influence Communication toss it right back on the table in articles like this about the Cirque du Soliel dude who went up into to space recently.  The article, discussed recentlyon the … Continue reading (image)

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