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Preview: Heather Yaxley - Greenbanana views of public relations and more

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Heather Yaxley | Connecting ideas, thoughts and comment because if you're green, you're growing



Last Build Date: Sat, 04 Nov 2017 11:44:11 +0000

 



NormalHeather Yaxley

Sun, 29 Oct 2017 12:27:13 +0000

What is normal? It is something that is usual, typical, standard, average, unexceptional, routine, predictable, to be expected. Normal is the way things are done, part of the fabric of society, everyday habits, the unnoticed, taken for granted, culturally embedded. It defines the benchmark against which everything else is measured. The middle of a normal … Continue reading Normal(image)


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PhDHeather Yaxleyhaving-the-phd

Fri, 30 Jun 2017 05:30:37 +0000

Life is what happens when you’re completing a PhD (to appropriate a more famous expression). My proposal to undertake a PhD investigating Career Strategies in Public Relations at Bournemouth University was accepted in October 2009 – this week I was delighted to be told during my Viva (oral examination) that I would be awarded my … Continue reading PhD(image)


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BestHeather Yaxleystars

Wed, 31 May 2017 16:02:44 +0000

Why does anyone blog? Is it to be the best? Or to be the best that they can be? Or simply to be themselves – which I think is the best reason of all to blog. Over the past few weeks, I’ve had the pleasure to peruse four of the #bestPRblogs at the request of … Continue reading Best(image)


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ResearchersHeather YaxleyMindthePRGap_Twitter_Banner_Text

Fri, 26 May 2017 13:18:32 +0000

Mind the PR Gap is a new initiative that aims to bring together research and practice in the field of public relations. It is open to PR practitioners, academics, researchers and students. As I’m involved with the event taking place on Wednesday 12 July 2017 at Birmingham City University, this post is partly promotional. With … Continue reading Researchers(image)


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GriefHeather YaxleyoverhandknotLanguage of Griefbiopsychosocial

Sat, 22 Apr 2017 10:57:42 +0000

Nine years ago I experienced the depths of grief when my dad died. The words of the blogpost “A private tragedy” that I wrote then remind me of the immediate pain. I generally don’t acknowledge this “stop all the clocks” moment, when a solid knot was tied in the thread of my life. But I … Continue reading Grief(image)


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SubmissionHeather YaxleyiPad Wallpaper - 02

Fri, 07 Apr 2017 07:11:16 +0000

When we talk about submitting an assignment or other piece of work, this verb is often viewed as a process, the action of uploading or physically presenting something for assessment. That’s what I’ve done this week with my PhD thesis. But in doing so, I started thinking about the concept of submission. We’ve come to … Continue reading Submission(image)


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WomenHeather Yaxleyfearless-girl-hed-2017

Wed, 08 Mar 2017 09:31:57 +0000

International Women’s Day – March 8. A day. One day a year to celebrate women. To commemorate the ongoing struggle for women’s rights. For equality. This is not some new public relations idea. Women have been marching and demanding a voice for over a century. Making the world see them. Making men see them. The … Continue reading Women(image)


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AmericaHeather Yaxleyellis-island

Wed, 01 Feb 2017 11:52:58 +0000

I first went to Ellis Island in New York in 1980. This was my first time in America – United States of… The last time I travelled to the US was in April 2001 when I stayed in New York with my mother to celebrate my 40th birthday. The one place that I really wanted … Continue reading America(image)


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PersonalityHeather Yaxleychameleon-abstract-378557_640

Fri, 29 Jul 2016 17:34:53 +0000

Everyone is different. Everyone is the same. As professional communicators, should public relations practitioners focus on individual differences, segmenting people into chunks by age, gender, geographical location? Or categorise by attitude – friend or foe? Perhaps by behaviour – which way did you vote? Are you with us or against? Stephen Waddington directs PR practitioners … Continue reading Personality(image)


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ListenHeather YaxleySomme 2_0_87931564_robheard53

Fri, 01 Jul 2016 17:11:25 +0000

A century ago, the bloody battle in northern France silenced the hopes, dreams, fears and nightmares of so many young men. Others were so badly affected by their experiences that they never spoke of them again. On 1 July 1916, 19,240 British soldiers died; many were recent volunteers. Their voices, along with hundreds of thousands … Continue reading Listen(image)


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