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Last Build Date: Tue, 20 Mar 2018 16:32:22 +0000


In praise of the “little guy” in business

Tue, 20 Mar 2018 16:32:22 +0000

Which of these 2 entrepreneurs do you admire more? Mr. X, who came from poverty, started with almost nothing, and built a business that generates an income in the lower to mid six figures … and a net worth in the low seven figures? Or Mr. Y, who came from a well-to-do family, which provided […]

Why it still pays to be an expert

Fri, 16 Mar 2018 16:30:55 +0000

Last week, I related the central idea of a terrific book, “The Death of Expertise” (Oxford University Press, 2017), by Tom Nichols, as follows: “In our culture today, we not only don’t trust our experts, but openly argue with, ignore, defy them, and at times even treat them with outright contempt.” Though I also noted […]

Why I won’t write free guest posts for RM’s blog

Tue, 13 Mar 2018 20:12:37 +0000

RM recently emailed me: “Bob, we are simply amazed with your writing style and would want you to be a part of our community. “I’m the Head of Marketing at XYZ Marketers. We are building a community of Marketers.” “Information that you provide through your blogs could be crucial for the marketers, businesses, and brands […]

The death of expertise

Fri, 09 Mar 2018 20:10:33 +0000

Today people think that, with a few Google searches, they know more than their doctors who have 4 years of Med School. But as Tom Nichols writes in his new book “The Death of Expertise” (Oxford University Press, 2017): “Experts are more often right than wrong on essential matters of fact. And yet the public […]

I am once again embarrassingly transparent

Wed, 07 Mar 2018 20:05:32 +0000

Previously, I’ve commented in this e-newsletter on an internet phenomenon — “transparency.” It’s the odd but true fact that your email subscribers are, for some strange reason, not just interested in learning more about your topic — but also about you. Apparently, spilling your guts — and sharing personal details — engages many of your […]

Get rid of your Sunday night blues

Fri, 02 Mar 2018 18:49:28 +0000

Many working people, both staff and freelance, hate Sunday night. There are two reasons why. First, their weekend is over. So for many their fun, freedom, and opportunity to sleep late — is also over. Second, they dread the Monday morning alarm clock, getting back to the office, and facing the enormous amount of work […]

Why would any big marketer want YOU as an affiliate?

Tue, 27 Feb 2018 17:44:29 +0000

The “99/1 rule” of affiliate marketing says that 99% of your affiliates aren’t going to sell any product for you. And conversely, the top 1% of your affiliates — the “super affiliates” — will account for 99% of all your affiliate sales revenues. But the super affiliates are rather picky about whom they do deals […]

Why no one cares that you want to become their affiliate

Fri, 23 Feb 2018 18:42:30 +0000

Has this ever happened to you? You are starting or have already started an internet marketing business. And you have begun asking some of the other marketers in your space for information on how you can become an affiliate — so you can sell their products, for a commission, to your list. Much to your […]

How I differ from my fellow info marketers

Tue, 20 Feb 2018 22:41:40 +0000

PL writes: “Bob, I am an internet marketing newbie. “I am not on your list. But a friend forwarded me one of your emails and suggested I might want to follow you. “But there are already so many people out there teaching ‘how to make money on the internet’ today — and some of them […]

How to submit copy

Tue, 13 Feb 2018 19:08:30 +0000

Subscriber BM writes: “Bob, can I ask a dumb logistical question? How exactly do you submit your copy? And in what form? In a word Doc? PDF? “Do you format the copy exactly as you envision it, down to the headline font and size? And what about images and charts and things like Johnson boxes? […]