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Last Build Date: Fri, 22 Sep 2017 15:40:07 +0000

 



Double your productivity with these 3 little lists

Fri, 22 Sep 2017 15:40:07 +0000

There are a lot of gadgets, devices, apps, and software packages today people use to keep organized, manage their time, and boost their personal productivity. But I don’t use them. Instead, I’m going to give you my top personal productivity methodology right now for free. I use the system with Word — but in a […]



Make money with the college of knowledge

Tue, 19 Sep 2017 15:37:27 +0000

There’s a lot of money in teaching the business, tasks, and skills you have mastered … and the information you have researched, learned, and produced … to others who seek them. Collectively this is the knowledge business, or as I like to call it, “the college of knowledge” — packaging your knowledge as products and […]



More of this + less of that = success

Fri, 15 Sep 2017 17:25:08 +0000

As noted in an earlier issue of this newsletter, I believe that today many people — and in particular, many younger people — are fascinated with bright, shiny objects (BSOs). By “BSO,” I mean they embrace the new, trendy, hip, and cool … and as a corollary, eschew the old, the proven, and the tried […]



Are marketers who embrace these notions cowards?

Tue, 12 Sep 2017 17:22:27 +0000

I know instantly whether a potential copywriting client and I are simpatico just by the marketing terms he or she uses. For instance, when I hear a client use words like “response” … “conversion” … “click-through rates” … “break-even” … “results” … “leads” … “sales” … “selling” … “offer” … “closing” … “call to action” […]



My least-known secret for getting new copywriting clients

Fri, 08 Sep 2017 17:18:17 +0000

Last month, I wrote an article saying I am against copywriters working “on spec” — with rare exceptions. Subscriber DW agreed that spec work is a bad idea for writers. But when she added, “In my opinion, it’s right up there with sending prospects samples of your work,” I immediately replied “On that, we do […]



Being snarky does not pay

Tue, 05 Sep 2017 19:09:50 +0000

Here’s a quick and easy communication tip: Being snarky, rude, sarcastic, or caustic doesn’t pay off. It doesn’t help win the other person over to your side. In fact, it turns them off. As an example, here’s a somewhat snarky email I recently got from subscriber MF in response to an essay I wrote about […]



Why your free stuff has to be your best stuff

Fri, 01 Sep 2017 13:45:11 +0000

MS recently downloaded a copy of one of my free special reports. I offer it free to folks interesting in my copywriting services, books, and courses — and MS took advantage of it. After MS downloaded the free report, he sent this quick email to me in response: “Hi. Thanks. This is an awesome report […]



The worst prospecting technique ever invented

Tue, 29 Aug 2017 13:42:58 +0000

This happens to me with some regularity: A person emails to criticize something I have produced — often a book, ebook, info product, or one of my landing pages or web sites. Sometimes they are nice … but more often, a bit snarky. And wouldn’t you know it, almost all of these emails end the […]



3 idiot things some marketers mistakenly believe are true

Fri, 25 Aug 2017 15:26:36 +0000

Lots of people pontificate about marketing. Always have. Especially among young marketers, there is a propensity to latch onto the latest bright shiny objects (BSOs). The only problem: many of these marketers and BSO fans don’t know what the heck they are talking about. My first case in point: a young millennial marketer chastised me […]



7 ways to double your writing output and income

Tue, 22 Aug 2017 15:24:59 +0000

As a practitioner of a Protestant work ethic and semi-workaholic writer, I have long had a fascination with prolific authors. Isaac Asimov, my writing role model, wrote and talked about his prolificity frequently, and wrote more than 500 books. Asimov worked 7 days a week. He thought the U.S. Postal Service were slackers because they […]