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Last Build Date: Tue, 12 Dec 2017 14:07:16 +0000


Should you “audition” for copywriting work?

Tue, 12 Dec 2017 14:07:16 +0000

Recently, I wrote an essay on why I am firmly against writing on spec. My subscriber KR, an experienced and successful freelance copywriter, responded: “Bob, regarding spec work: Yes, if someone asked me to write something on spec, I would run away. “But sometimes if I’m pitching a very profitable-looking project, and I see that […]

9 reasons not to do spec work — ever

Fri, 08 Dec 2017 18:41:30 +0000

Recently, my friends at AWAI asked me to participate in a small panel discussion about writing copy on spec. Spec work means no money up front, no obligation on the part of the client to use or even read your copy, and no obligation to pay you a cent. Because I am militantly anti-spec work, […]

Turn failure into success

Tue, 05 Dec 2017 18:36:30 +0000

Vince Lombardi famously said, “It’s not whether you get knocked down; it’s whether you get back up.” Rocky Balboa elaborated on this idea a bit more eloquently here: As I look back on my decades as a writer, I can tell you I got knocked down plenty of times … and had many bad things […]

Have video and the web rendered copy obsolete?

Fri, 01 Dec 2017 18:33:27 +0000

When I was just starting out in the corporate world in the late 70s, I gave one of my product managers the first draft of a brochure I had written for his product, a complex radar system. As he read it, he smiled: “You know, no one reads the copy anymore.” I smiled back: “In […]

The Village of the Damned

Tue, 28 Nov 2017 19:34:01 +0000

A few months ago I sold my car to my oldest son. When we went to the Department of Motor Vehicles (DMV), I had to stand in line for more than 2 hours. It gave me an idea to film a documentary about the DMV which I would title “Village of the Damned.” If evil […]

Is going to college a waste of time for aspiring entrepreneurs?

Fri, 24 Nov 2017 19:29:08 +0000

There is a lot of debate today as to whether going to college is still worth the effort and investment … or is now a complete waste of time and money. For an accurate analysis, I believe the experience of college life as well as participation in extracurricular activities must be factored in along with […]

Should you ever give a talk for free?

Tue, 21 Nov 2017 19:26:30 +0000

I was recently asked by a trade association to give a presentation at their national meeting, which is out of town and would require a plane trip to reach. As a member of the organization, I know they do not pay speakers. And out of loyalty and fondness for them, I offered to waive my […]

Why I read paperbound books only

Fri, 17 Nov 2017 19:24:54 +0000

Recently, on a Facebook post, I casually mentioned in passing that I get a lot of my books to read at the local town library. My Facebook friend LW wrote: “Bob, why the public library when there is Kindle?” My immediate thought was: “LW, why Kindle when there is the public library?” I absolutely prefer […]

What you like vs. what works: not always the same thing

Tue, 14 Nov 2017 19:08:43 +0000

Subscriber DH writes: “Bob, what are your favorite websites in terms of the copy they have, so I can see myself which copy style you think is great? “I was working for a client and came across a website from a company that sells the same thing he does. “I was blown away by the […]

When internet marketing works

Fri, 10 Nov 2017 18:45:40 +0000

Sometimes internet marketing is a pain in the ass. You work hard on a product, launch it, and nobody is interested. Now you have to salvage the product either by improving it or bundling it with other stuff. Another disaster scenario: You send an email marketing message to thousands of people, driving them to a […]