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Research resources for media ethics; blogging.



 



User edited Case studies

Wed, 22 Aug 2007 11:35:02 +0000

Whisperitsoftly...80sfavouriterevived(Guardian)
Links
http://sunderland.facebook.com/group.php?gid=2260468189
http://sunderland.facebook.com/group.php?gid=2239387327 Bring back the Wispa (1,246 membrs 12.35 22 Aug 07)

http://www.bebo.com/welikewispa
Iggy Pop stage invasion



User edited Case studies

Wed, 22 Aug 2007 11:17:35 +0000




User edited Case studies

Wed, 22 Aug 2007 11:14:39 +0000

Published: 2007/08/18 09:18:43 GMT
Also
http://lifeandhealth.guardian.co.uk/food/story/0,,2151453,00.html Whisper it softly ... 80s favourite revivedWhisperitsoftly...80sfavouriterevived(Guardian)
Links
http://www.bebo.com/welikewispa



User added Case studies

Wed, 22 Aug 2007 11:11:08 +0000

**Case Studies** * Cadbury\'s Wispa Web campaign prompts Wispa return Internet campaigners have prompted chocolate giant Cadbury to bring back its defunct Wispa bar. The brand vanished from UK shelves four years ago amid declining sales and was replaced with Dairy Milk Bubbles. But online petitions and campaigns on social networking websites have been calling for Cadbury to think again. The firm, which has its main factory in Birmingham, has agreed to relaunch the Wispa for a limited period and 23m bars will be available from October. \'Intrinsic role\' Cadbury spokesman Tony Bilsborough said: \"We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to relaunch Wispa. \"This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand,\" he added. The return of the Wispa, originally launched in 1981, is scheduled to be for a limited period, but Cadbury has suggested that if sales are high, the chocolate bar could remain on UK shelves. Story from BBC NEWS: http://news.bbc.co.uk/go/pr/fr/-/1/hi/business/6952362.stm Published: 2007/08/18 09:18:43 GMT Also http://lifeandhealth.guardian.co.uk/food/story/0,,2151453,00.html Whisper it softly ... 80s favourite revived Links http://www.bebo.com/welikewispa Iggy Pop stage invasion http://www.youtube.com/watch?v=vcWMuH9wW68



User edited FrontPage

Wed, 22 Aug 2007 11:01:16 +0000

Getting noticed Search engines + Aggregation
Social Media
Case studies
Statistics
" Podcasts Case studies



User edited Public interest

Sat, 13 Jan 2007 16:37:19 +0000

%5Bhttp://www.guardian.co.uk/commentisfree/story/0,,1988753,00.html|This scrutiny of the famous and the powerful is unpleasant but necessary%5D
**Simon Jenkins, The Guardian, Friday January 12, 2007**
If Kate Middleton really objects to the press treatment she is getting, she should take a long, hard look at her future
%5Bhttp://www.guardian.co.uk/monarchy/story/0,,1989502,00.html|Paparazzi and the would-be princess%5D
**Paul Lewis, The Guardian, Saturday January 13, 2007**
Lawyers cry foul after week of chases
· Middleton's solicitors threaten official complaint
· Vans and motorbikes used in echoes of Diana crash



User edited FrontPage

Fri, 12 Jan 2007 07:50:42 +0000

* %5BCitizen journalism%5D
* %5BCitizen photographers%5D
* %5BObjectivity%5D
* %5BPublic interest%5D Privacy
* %5BImages%5D Manipulation
* %5Bhttp://mediations.pbwiki.com/Publicists|Celebrity%5D
* %5BSources%5D



User edited Public interest

Fri, 12 Jan 2007 07:49:45 +0000

March 2002, report by David Morrison and Michael Svennevig
%5Bhttp://www.guardian.co.uk/commentisfree/story/0,,1988753,00.html|This scrutiny of the famous and the powerful is unpleasant but necessary%5D
**Simon Jenkins, The Guardian, Friday January 12, 2007**
If Kate Middleton really objects to the press treatment she is getting, she should take a long, hard look at her future



User edited Public interest

Fri, 12 Jan 2007 07:49:33 +0000

%5Bhttp://www.bbc.co.uk/guidelines/editorialguidelines/assets/research/pubint.pdf|The Public Interest, the Media and Privacy%5D
March 2002, report by David Morrison and Michael Svennevig
%5Bhttp://www.guardian.co.uk/commentisfree/story/0,,1988753,00.html|This scrutiny of the famous and the powerful is unpleasant but necessary%5D
**Simon Jenkins, The Guardian, Friday January 12, 2007**
If Kate Middleton really objects to the press treatment she is getting, she should take a long, hard look at her future



User edited Citizen journalism

Sat, 06 Jan 2007 09:23:27 +0000

%5Bhttp://media.guardian.co.uk/mediaguardian/story/0,,1940127,00.html|Have You Got News For Us?%5D Guradian, Nov 6, 2006
As Five News and the Sun launch campaigns to buy stories from the public, Owen Gibson looks at the rapid rise of user-generated content.
%5Bhttp://www.ojr.org/ojr/stories/070103niles/|The silliest, and most destructive, debate in journalism%5D
Let's quit arguing the merits of "mainstream" versus "citizen" journalism and instead work together on "better" journalism.
By Robert Niles, Online Journalism Review, Jan 3, 2007
%5Bhttp://www.ajr.org/Article.asp?id=4269|Blogging Between the Lines%5D Dana Hall, American Journalism Review, Dec06/Jan07
The mainstream media have fallen in love with blogs, launching them on everything from politics to life in Las Vegas to bowling. But does the inherent tension between the blogosphere’s anything-goes ethos and the standards of traditional journalism mean this relationship is doomed?



User edited Getting noticed

Fri, 05 Jan 2007 08:31:23 +0000

%5Bhttp://technology.guardian.co.uk/weekly/story/0,,1861112,00.html|Top of the heap%5D Charles Arthur, The Guardian, Thurs Aug 31, 2006
Analysis of online search habits reveals that the first result - often a Wikipedia page - is by far the most popular. But, asks Charles Arthur, does that mean it's the right answer?
%5Bhttp://www.nielsenbuzzmetrics.com/release.asp?id=172|Power Blogs 2006%5D
NEW YORK, Dec. 28, 2006 - A small cluster of power bloggers - focused on politics, blogging and humor - were responsible for the top 100 blog posts for 2006, according to word-of-mouth measurement firm Nielsen BuzzMetrics. The top blog - based on the number of inbound links from other blogs between January 1 and November 30, 2006 - was mother.livejournal.com?s petition against changes in the livejournal interface. The single post was linked to in 801 posts by 786 other blogs.



User edited Watch what you say

Fri, 22 Dec 2006 11:30:31 +0000

Shop manager's moan angers locals
Police called as staff are besieged
A chain of confectionery shops has been forced to make a grovelling apology and dole out free chocolates after one of its managers referred to the town it posted him to as a “s***hole”.
%5Bhttp://www.nwemail.co.uk/news/viewarticle.aspx?id=448132|Grovel, grovel%5D
North West Evening Mail, Dec 21, 2006
THE chief executive of Thorntons issued a groveling apology to the people of Barrow after police were called to the store to calm furious locals yesterday afternoon.



User edited FrontPage

Fri, 22 Dec 2006 11:25:42 +0000

* %5BPeople%5D
* %5BHistory%5D
* %5BWatch what you say%5D
* %5BInvestigative reporting%5D Phonetapping, subterfuge

* %5Bhttp://mediations.pbwiki.com/Publicists|Celebrity%5D
* %5BSources%5D
* %5BMethods + techniques%5D
* %5BInvestigative reporting%5D Phonetapping, subterfuge
* %5BSpin%5D
* %5BStyle%5D Effective writing
* %5BEthical practice%5D Suicide + Mental Health + Quotes



User added Watch what you say

Fri, 22 Dec 2006 11:25:12 +0000

%5Bhttp://www.timesonline.co.uk/article/0,,2-2515182,00.html|Chocolate blog sends town into meltdown%5D Russell Jenkins, The Times, Friday, Dec 22, 2006 Shop manager\'s moan angers locals Police called as staff are besieged A chain of confectionery shops has been forced to make a grovelling apology and dole out free chocolates after one of its managers referred to the town it posted him to as a “s***hole”.



User edited FrontPage

Fri, 22 Dec 2006 11:23:48 +0000

* %5BImpact of social media%5D ROI
* %5BPeople%5D
* %5BHistory%5D
* %5BWatch what you say%5D
* %5BInvestigative reporting%5D Phonetapping, subterfuge



User added Methods techniques

Thu, 21 Dec 2006 14:21:09 +0000

%5Bhttp://www.guardian.co.uk/uk_news/story/0,,1971407,00.html|Newspapers that used illegal information listed%5D David Leigh, Rob Evans, The Guardian, Thursday Dec 14, 2006 Tabloids drive black market, says privacy tsar Daily Mail tops league for use of private detectives



User edited FrontPage

Thu, 21 Dec 2006 14:17:35 +0000

* %5BImages%5D Manipulation
* %5Bhttp://mediations.pbwiki.com/Publicists|Celebrity%5D
* %5BSources%5D
* %5BMethods + techniques%5D
* %5BSpin%5D
* %5BStyle%5D Effective writing
* %5BEthical practice%5D Suicide + Mental Health + Quotes



User added Public interest

Sun, 10 Dec 2006 18:10:48 +0000

%5Bhttp://www.bbc.co.uk/guidelines/editorialguidelines/assets/research/pubint.pdf|The Public Interest, the Media and Privacy%5D March 2002, report by David Morrison and Michael Svennevig



User edited FrontPage

Sun, 10 Dec 2006 18:08:10 +0000

* %5BCitizen journalism%5D
* %5BCitizen photographers%5D
* %5BObjectivity%5D
* %5BPublic interest%5D
* %5BImages%5D Manipulation
* %5Bhttp://mediations.pbwiki.com/Publicists|Celebrity%5D
* %5BSources%5D



User edited Citizen journalism

Tue, 05 Dec 2006 17:44:56 +0000

%5Bhttp://media.guardian.co.uk/mediaguardian/story/0,,1940127,00.html|Have You Got News For Us?%5D Guradian, Nov 6, 2006
As Five News and the Sun launch campaigns to buy stories from the public, Owen Gibson looks at the rapid rise of user-generated content.
%5Bhttp://www.ajr.org/Article.asp?id=4269|Blogging Between the Lines%5D Dana Hall, American Journalism Review, Dec06/Jan07
The mainstream media have fallen in love with blogs, launching them on everything from politics to life in Las Vegas to bowling. But does the inherent tension between the blogosphere’s anything-goes ethos and the standards of traditional journalism mean this relationship is doomed?



User edited Investigative reporting

Mon, 04 Dec 2006 07:45:51 +0000

%5Bhttp://media.guardian.co.uk/mediaguardian/story/0,,1962861,00.html|Scandal on tap%5DGuardian, Monday Dec 4, 2006.

%5Bhttp://media.guardian.co.uk/mediaguardian/story/0,,1962861,00.html|Scandal on tap%5D Guardian, Monday Dec 4, 2006.
(NoW Royal Editor) Clive Goodman's guilty plea sent shock waves around the industry. Investigations specialist David Leigh says that many journalists are guilty of using deception



User added Investigative reporting

Mon, 04 Dec 2006 07:45:17 +0000

%5Bhttp://media.guardian.co.uk/mediaguardian/story/0,,1962861,00.html|Scandal on tap%5DGuardian, Monday Dec 4, 2006. (NoW Royal Editor) Clive Goodman\'s guilty plea sent shock waves around the industry. Investigations specialist David Leigh says that many journalists are guilty of using deception



User edited FrontPage

Mon, 04 Dec 2006 07:39:02 +0000

* %5BImpact of social media%5D ROI
* %5BPeople%5D
* %5BHistory%5D
* %5BInvestigative reporting%5D Phonetapping, subterfuge



User edited Ethical PR practice

Thu, 30 Nov 2006 20:20:52 +0000

**Transparency**
%5Bhttp://media.guardian.co.uk/mediaguardian/story/0,,1952024,00.html|Buzz off! this blogger's voice is not for sale%5D Jeff Jarvis, The Guardian, Nov 20, 2006
The growth of blogs and what is ingloriously labelled "user-generated content" has spawned a new commercial practice: word-of-mouth marketing, the dark art of trying to manipulate the public to buzz about your brand. Call it what you will, it's still just PR - and as a journalist, I've never been a fan of flacks, for it's their job to spin, the reporter's to unspin, and the public's to be spun.
**Insider trading**
%5Bhttp://www.smh.com.au/news/national/pr-chief-guilty-of-inside-trading/2006/11/28/1164476204771.html|PR chief guilty of inside trading%5D
Sydney Morning Herald, Nov 29. A PROMINENT corporate affairs consultant has pleaded guilty to three charges of insider trading at a company whose image she was hired to improve.
After an investigation by the Australian Securities and Investments Commission, Margot McKay, 55, yesterday pleaded guilty to using confidential information she obtained while she was the head of public relations at Aristocrat to buy shares in the gambling company.



User edited Ethical PR practice

Mon, 20 Nov 2006 15:07:34 +0000

%5Bhttp://publicsphere.typepad.com/mediations/2006/07/the_case_agains.html|The case against astroturfing%5D Mediations, July 26, 2006
Supporters of Trevor Cook and Paull Young's admirable Anti-Astroturfing campaign might be interested in this theoretical justification by Kathy Fitzpatrick which is grounded in USA First Amendment principles that underpin the PRSA Code of Ethics.
**Transparency**
%5Bhttp://media.guardian.co.uk/mediaguardian/story/0,,1952024,00.html|Buzz off! this blogger's voice is not for sale%5D Jeff Jarvis, The Guardian, Nov 20, 2006
The growth of blogs and what is ingloriously labelled "user-generated content" has spawned a new commercial practice: word-of-mouth marketing, the dark art of trying to manipulate the public to buzz about your brand. Call it what you will, it's still just PR - and as a journalist, I've never been a fan of flacks, for it's their job to spin, the reporter's to unspin, and the public's to be spun.