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Preview: Sam Harrelson

Sam Harrelson Consulting



Marketing and Technology Consulting



Last Build Date: Thu, 21 Sep 2017 21:55:08 +0000

 



The Age of OutrAGE19-win-butler-w710-h473Sam Harrelson

Thu, 21 Sep 2017 21:49:54 +0000

The media is built for clicks now, and we were trying to see firsthand how it all works. I feel like I now understand on a much deeper level why Trump got elected. Negativity is what travels. So we learned more about how the internet functions, and how it’s an insane feedback loop. It’s like, […](image)


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Your logo and Instagram contentBrandNameHereSam Harrelson

Tue, 19 Sep 2017 13:50:41 +0000

Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media… What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest […](image)


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How should we regulate Facebook and Google’s advertising platforms?1-P7kwTHUKohFDPTy0YeiIyQSam Harrelson

Mon, 18 Sep 2017 23:09:49 +0000

So how does Facebook’s ad system work? Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. And because Facebook knows an awful lot about its users, you can target those users with astounding precision. You want women, 30–34, with two kids who live in the […](image)


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FoxSports.com lost 88% of its pageviews after switching to all videofoxsports-com-1900-06-26-17-832x447Sam Harrelson

Mon, 18 Sep 2017 20:45:07 +0000

And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million. via FoxSports.com has reportedly […](image)


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Is Apple’s New Face ID a Security Risk?Photo-14-9-17--11-16-11--Custom-Sam Harrelson

Fri, 15 Sep 2017 17:25:41 +0000

The majority of negative commentary I’m seeing about Face ID in particular amounts to “facial recognition is bad” and that’s it. Some of those responses seem to be based on the assumption that it introduces a privacy risk in the same way as facial tracking in, say, the local supermarket would. But that’s not the […](image)


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What Does Your Brand Do?s3-news-tmp-123315-millenials_impero--2x1--940Sam Harrelson

Mon, 11 Sep 2017 23:05:04 +0000

Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance of having a “famous” brand and working towards that being a […](image)


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Using Video to Promote a Nonprofitvideo-marketing1Sam Harrelson

Fri, 08 Sep 2017 19:22:49 +0000

You should be using short form and live video (Periscope, Facebook Live, Snapchat) to promote your nonprofit’s efforts. It’s simple, easy, free, and can always be embedded back into your social media pages or website. Plus, it drives engagement much better than text or pictures in 2017. Interesting stats here… “A whopping 80% of users recall […](image)


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John Deere Acquires AI Startup2017_06_24_2_machines_in_same_field_edited_wqzcyd-01Sam Harrelson

Thu, 07 Sep 2017 16:54:37 +0000

Blue River’s key technology is called “see and spray.” It’s a set of cameras that fix onto crop sprayers and use deep learning to identify plants. If it sees a weed, it’ll hit it with pesticide; if it sees a crop, it’ll drop some fertilizer. All these parameters can be customized by the farmer, and […](image)


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Working Through FearsSam Harrelson

Tue, 05 Sep 2017 16:24:28 +0000

Whether you’re starting your own business or non-profit or trying to make an existing one feasible as a “job,” the fear that you encounter at 4am as you do the week’s invoicing and receipts in your head can be staggering. I know, I’ve definitely been there in the low tides of “working for yourself.” Our mind […](image)


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Changing Conceptions of WorkSam Harrelson

Mon, 04 Sep 2017 18:55:22 +0000

NPR reported today: “Full-time employees have become the last resort. Companies will do anything to hire part-time, short-term, or contract positions.” In addition: “More and more people who are full-time employees need second jobs or side gigs in order to make ends meet.” Our world is not the same as it has been. The changing […](image)


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