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Preview: Take Back Your Brain!

Take Back Your Brain!

Advertise to yourself

Last Build Date: Fri, 12 Dec 2014 00:44:02 +0000


Just print it!: Moving from contemplation to action

Tue, 15 May 2012 22:55:12 +0000

This advertising method is one of the easiest you can possibly do--just print out a copy of your statement and place it someplace you will see it often. The article goes on to explore why we might still have resistance to doing something that easy to help ourselves achieve a goal.

Rock your Roku screensaver

Fri, 20 Apr 2012 21:41:49 +0000

TBYB!'s favorite way to deliver personal ads is to insert them in a slideshow that plays automatically somewhere in my life. I'm currently using a Roku screensaver to display my slideshow. Frankly the screensaver app is not even that great, but the fact that it shows in the room where we spend most of our time every day makes this a very effective delivery system for personal advertising.

But wait! There’s more!

Mon, 02 Apr 2012 20:23:34 +0000

Some interesting developments in the evolution of technology, positive feedback about personal marketing, and a good rest have motivated TBYB! to start publishing again on a more regular basis.

Occupy your head

Thu, 01 Dec 2011 21:07:35 +0000

TBYB! has always been about the fight to resist corporate influence in our lives. Specifically, we'd like to wrest back control of--or at least participate in--the unconscious discourse in our own heads.


Tue, 07 Jul 2009 20:36:27 +0000

More than anything else, Take Back Your Brain! is a site about seizing your power to create the life you want. What is the desire that has been whispering to you for several months or years? I'll bet you know what it is. Go ahead and write it down right now in a place where you'll see it every day. Illustrate it if you can. Then let that "ad" encourage you to be a willing participant in whatever shows up for you next!

Dear Brain: What kind of ads will motivate me to exercise?

Mon, 29 Jun 2009 20:03:03 +0000

In my experience, regularly exposing yourself to any photos of you doing something you want to participate in more often, such as exercising, with normalize that activity and make it more likely to happen. However anything you can do to engineer your photo so it looks like the outcome you want to achieve is already true will make it even more powerful.

Change your mind with a Belief Board

Wed, 03 Jun 2009 15:59:32 +0000

Steve's "Belief Board" is hung on the wall in front of the desk where he works, so he exposes himself to the messages it contains for several hours every day. It's in his field of vision, yet off to the side, so that it's normally visible but not the focus of his conscious attention.

A picture is worth 1000 sticky notes

Fri, 22 May 2009 18:06:46 +0000

Several people have told me lately after discovering this site that they're really excited about the potential of personal marketing so they're going to start using Post-It notes to influence themselves. I'm very happy they've decided to try personal marketing and curious to learn about their results, but I always want to tell them that it works even better--much, much better--to use pictures.

Dear Brain: How can personal marketing help me stay clean and sober?

Thu, 30 Apr 2009 23:34:03 +0000

Make sure to frame your ads as affirmative, rather than negative statements, and to include pictures if possible. Keep in mind that commercial advertising always seeks to emphasize benefits, and to tailor those benefits to the target demographic.

Remind yourself to be present

Wed, 15 Apr 2009 21:39:37 +0000

The whole purpose of personal marketing is to devise ways to automatically remind ourselves of the things we want to think about. Most of the time I've oriented my ad campaigns toward thinking about things I want to do. This one is more focused on being, and it feels good.

Guest post: Find Authentic Happiness with personal marketing

Fri, 03 Apr 2009 03:31:15 +0000

This article demonstrates how to use one of the main ideas of Positive Psychology--your strengths--to generate ideas for ads designed to make you happier.

Pardon our dust

Tue, 10 Mar 2009 18:41:54 +0000

I've finally decided to quit waiting for a "good time" and just go for a site remodel. In a perfect world these changes would have occurred discreetly, behind the scenes, and been rolled out gracefully when they were ready for prime time. Hello, (imperfect) world!

Dear Brain: How can personal marketing help me save money?

Fri, 27 Feb 2009 17:55:20 +0000

Dear Brain and three other bloggers answer the question, "How do I remind myself of the long-term value of saving money when something I want RIGHT NOW is begging to be bought?"

Take back the Marketing Mix: The Four P’s

Thu, 19 Feb 2009 21:00:54 +0000

Product, Price, Place, and Promotion -- known as the marketing mix -- are the four classic variables a marketer controls in any exchange. Each contains opportunities to shape a proposition so well suited for the customer that selling it doesn't require much persuasion, because it meets a genuine need in a way they want to do it. Commercial and social marketers pay a great deal of attention to each of these areas in order to craft attractive offers for you. Why should personal marketing be any different? If you get the Four P's right--especially the first three--iron-willed discipline is seldom necessary.

Automate text messages with Serenitext

Wed, 11 Feb 2009 17:16:53 +0000

Serenitext is a service that sends you text messages at random times throughout the day. You can write your own messages or choose them from a list, then Serenitext delivers them to your cell phone or email address. I really like this service. It's very easy to set up and use, and it works well.

10 easy ways to advertise to yourself

Mon, 02 Feb 2009 19:11:22 +0000

TBYB! wants to inspire you to DO personal marketing, because this stuff absolutely rocks your life. Here are ten very effective advertising techniques that you can implement in just a few minutes.

Optimize your media input streams to support your goals

Mon, 26 Jan 2009 07:08:54 +0000

What you think about is what happens. Or at the very least is much, much more likely to happen than something you never think about at all. Your mind will receive a staggering number of messages in 2009 that you mostly have no control over. TBYB! suggests that you take a look at the input streams that you do control, to make sure their content is in alignment with your goals.

Ask the readers: Which digital photo frame do you recommend?

Mon, 19 Jan 2009 22:10:12 +0000

A digital photo frame may be the perfect tool for delivering advertising to ourselves. What do you think? Which photo frame should I buy? If you have a digital photo frame what do you like about it? Are there any features you wish it had? Which one would you buy if you were going to get another photo frame today?

Guest post: How to deliver tagged Flickr photos to your desktop with the Google Photos Gadget

Mon, 12 Jan 2009 07:49:11 +0000

This is a technique I had not tried before, and I really like it. For starters, it's dead easy. Once I set up a theme feed other people literally do all of the work. You've gotta love that! Another great thing is that variety and novelty are built in. For example, I currently have photos tagged "water polo" streaming to my Photos gadget, since that's something I want to focus on this year. Every time someone posts a new photo on Flickr with that tag, it's automatically delivered to my desktop, so I'm always seeing new pictures about water polo. That keeps my interest level high, which causes me to pay attention to the ads. And using personal ads to keep our attention on the things we want to accomplish is what personal marketing is all about.

Guest post: How to use Flickr to find pictures for your ads

Mon, 05 Jan 2009 07:17:47 +0000

TBYB! thanks Lise of Frugal in the Fruitlands for writing this excellent two-part tutorial about how to use Flickr photos to illustrate your ads. In this first installment, she walks you through the process of locating and downloading images about your topic. Those of you who are working on a New Year collage should find this material really helpful for locating those hard-to-find pictures of your dreams for 2009.