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Last Build Date: Wed, 22 Nov 2017 23:21:56 +0000

 



Black Friday: Some Brands Win by Extending It, Some by Sitting It Out

Wed, 22 Nov 2017 18:05:39 +0000

The thought of Black Friday brings to mind images of huddled shoppers braving the cold at 5 a.m., waiting for the doors of their favorite store to open so they can barge through, trampling anyone who gets in their way. This year, holiday shoppers are seeing Black Friday deals starting before Thanksgiving and, for the most part, remaining available until Christmas. Here’s a look at some of the brands turning the day into a week- or month-long affair, as well as a brand that is taking a strong stand against the madness.

The post Black Friday: Some Brands Win by Extending It, Some by Sitting It Out appeared first on PR News.




Uber’s Messaging on Cyber Breach Scandal Leaves Much to Be Desired

Wed, 22 Nov 2017 17:07:33 +0000

Uber's response to its cyber breach crisis has raised more questions than answers, allowing speculation and coverage to increase and brand equity to erode, according to crisis expert Sam Huxley, senior vice president with Washington, D.C.-based agency LEVICK.

The post Uber’s Messaging on Cyber Breach Scandal Leaves Much to Be Desired appeared first on PR News.




3 Tips From Klein Tools for Earning More Video Budget From Senior Leaders

Tue, 21 Nov 2017 22:08:18 +0000

We recently talked to Vince Wasseluk, video producer, and Clare Furman, associate marketing manager, at Klein Tools—who will be speaking about their video strategy and production tactics at the Video Boot Camp, Dec. 6 in D.C.—about what metrics they bring to senior leaders to prove their successes and earn more video budget.

The post 3 Tips From Klein Tools for Earning More Video Budget From Senior Leaders appeared first on PR News.




Baker-Masson, Bolton, Hernandez-Blades, Rafferty, Schaffer to Be Inducted in the PR Hall of Fame

Tue, 21 Nov 2017 17:43:33 +0000

Five communications veterans will be inducted into the PR Hall of Fame at PR News' 2017 PR People Awards luncheon on Dec. 5 at the historic National Press Club in Washington, D.C. Entry into the PR Hall of Fame is PR News' highest honor: Inductees are PR professionals who have played longtime leadership roles, serving as sources of inspiration within and beyond the workplace, and helping to redefine and expand the roles communicators play.

The post Baker-Masson, Bolton, Hernandez-Blades, Rafferty, Schaffer to Be Inducted in the PR Hall of Fame appeared first on PR News.




This Week In PR

Tue, 21 Nov 2017 05:00:48 +0000

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week's stories include analysis of Charlie Rose's #metoo statement, growth at Weber Shandwick and Ruder Finn and Harlan Teller comes to APCO Worldwide.

The post This Week In PR appeared first on PR News.




Cutting Through the Communications Wilderness: When Big Data Equals Big Answers

Tue, 21 Nov 2017 00:00:00 +0000

This second article in a 5-part series about measurement we compile cases where communicators have moved beyond the fundamentals of measuring data to prove ROI and instead focused on using insights mined from data to change the way they operated their business. The series is produced with partner PublicRelay, a media monitoring and analytics firm.

The post Cutting Through the Communications Wilderness: When Big Data Equals Big Answers appeared first on PR News.




PETA Tops List of Most-Engaged Brands on Facebook During Q3’17, B2Bs Shut Out Again

Tue, 21 Nov 2017 00:00:00 +0000

Nonprofits sometimes are thought of as second-class citizens: small organizations with inadequate budgets for PR. That may be so, but they can do pretty well when it comes to consumer engagement with their social post on at least a few channels, according to exclusive data provided to PR News from Shareablee.

The post PETA Tops List of Most-Engaged Brands on Facebook During Q3’17, B2Bs Shut Out Again appeared first on PR News.




Brands Fail to Align Public Image With Employees’ Perceptions

Tue, 21 Nov 2017 00:00:00 +0000

Communicators and marketers know brands must impress customers and employees. A new study shows there's a gap between the image that brands portray to the public and what their own employees think of the brand based on their work experience.

The post Brands Fail to Align Public Image With Employees’ Perceptions appeared first on PR News.




Zebra Technologies’ PR Head Puts Emphasis on Leads Instead of Misleading Impressions Metric

Tue, 21 Nov 2017 00:00:00 +0000

Each week we highlight a slide from a PR News presentation of interest to readers. This week's slide comes from Therese Van Ryne, who heads global PR the global customer reference & the global customer reference program at Zebra Technologies. She spoke at PR News’ Measurement Boot Camp earlier this month in NY. Her slide emphasizes that concentrating your measurement on impressions only can be misleading.

The post Zebra Technologies’ PR Head Puts Emphasis on Leads Instead of Misleading Impressions Metric appeared first on PR News.




Consumers Say They Will Favor Brands That Give to Disaster Relief During the Holiday Season

Tue, 21 Nov 2017 00:00:00 +0000

As we get ready for Giving Tuesday next week, we found the implications for brands of a Ketchum survey interesting. The survey found nearly half of all consumers are more likely to make holiday purchases from brands they know are donating to disaster relief.

The post Consumers Say They Will Favor Brands That Give to Disaster Relief During the Holiday Season appeared first on PR News.