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Last Build Date: Tue, 20 Feb 2018 23:11:49 +0000

 



2018 Nonprofit Awards Finalists Announced by PR News

Tue, 20 Feb 2018 20:03:54 +0000

Hunger prevention, hurricane relief, academic scholarships: These are just a few of the worthy causes spotlighted by the 2018 PR News' Nonprofit Awards finalists. The awards—which benchmark and celebrate the past year's top nonprofit communications campaigns and the storytellers behind them—will be announced, along with the winners of PR News' CSR Awards, at a luncheon March 20, 2018 at The National Press Club in Washington, D.C.

The post 2018 Nonprofit Awards Finalists Announced by PR News appeared first on PR News.




KFC Seasons U.K. ‘Crisis’ Response With Extra Dash of Humor

Tue, 20 Feb 2018 19:36:09 +0000

KFC ran out of chicken in Britain earlier this week, closing over half of its 900 U.K. locations Monday in a move that will likely keep some stores closed throughout the week. But KFC got out ahead of the issue and practiced the tried and true "acknowledge, align, assure" mantra—a go-to blueprint for brands needing to engage in efficient, actionable conflict resolution.

The post KFC Seasons U.K. ‘Crisis’ Response With Extra Dash of Humor appeared first on PR News.




Never Mind the Snapchat Petition, Here Are the Redesign’s Benefits

Tue, 20 Feb 2018 17:50:06 +0000

While Snapchat’s redesign has caused a fierce resistance among its user base—prompting an online petition with 1.2 million signatures asking Snap, Inc. to revert to the original design—creators and brands are poised to benefit from the facelift. Over the last month, the platform has rolled out a suite of analytics, started growing an e-commerce platform and opened up its advertising API while offering new advertisers free credits to give Snapchat a test drive.

The post Never Mind the Snapchat Petition, Here Are the Redesign’s Benefits appeared first on PR News.




Brands Urged to Speak Out on Important Issues but Also Treat Employees Well

Tue, 20 Feb 2018 00:00:00 +0000

APCO spent 6 months asking 1,000 of what it called "hyper-aware and influential U.S. consumers" how much credence they put in corporate social responsibility. As you might expect, 90% of those surveyed said it was highly important. One of the more interesting takeaways is that the public judges a company's social goodness by how well it treats employees.

The post Brands Urged to Speak Out on Important Issues but Also Treat Employees Well appeared first on PR News.




How to Raise Employee Engagement via Product Experiences and Strategic Communication

Tue, 20 Feb 2018 00:00:00 +0000

So many communicators tell us that internal communications just might be the most difficult assignment for a PR pro. This article provides real-world examples of how two brands, Slack and Dropbox, build engagement and excitement within their ranks with the ultimate goal of creating brand advocates.

The post How to Raise Employee Engagement via Product Experiences and Strategic Communication appeared first on PR News.




Marketers Know Ads Near Fake News Can Hurt a Brand But Seem Reluctant to Change Things

Tue, 20 Feb 2018 00:00:00 +0000

With the indictments of 13 Russians and 3 companies last week in the special investigation into foreign meddling with the 2016 U.S. presidential election, the topic of fake news on social platforms is likely to dominate the news this week. A survey from The Conference Board takes a slightly different view of the issue, asking marketers about advertising near fake news stories.

The post Marketers Know Ads Near Fake News Can Hurt a Brand But Seem Reluctant to Change Things appeared first on PR News.




The Week in PR

Tue, 20 Feb 2018 00:00:00 +0000

Our weekly roundup of trends, news and personnel announcements in the world of communications and marketing. This week's stories include the shooting in S. Florida, Facebook's involvement with Robert Mueller's 13 indictments for the Russians, Jamie Foxx and Shaun White make us wonder if they have PR people and Carnival Cruise Lines becomes bruise lines off Australia.

The post The Week in PR appeared first on PR News.




Four Seasons Hotels Grew Consumer Engagement 54% Despite 25% Decline in Content Posted

Tue, 20 Feb 2018 00:00:00 +0000

Is it a trend? After several weeks of reporting 2017 data from several sectors we think so. B2B and B2C brands are posting fewer pieces of social media content yet piling up more consumer engagement actions. This week we look at the hotel sector in 2017 and sure enough, it's grabbing engagement with fewer pieces of content. The Four Seasons leads the way.

The post Four Seasons Hotels Grew Consumer Engagement 54% Despite 25% Decline in Content Posted appeared first on PR News.




How 4 Influencers Redefined ‘Black Panther’ for a New Generation

Fri, 16 Feb 2018 17:38:34 +0000

Marvel's long-awaited "Black Panther" has already shattered box-office pre-sale records and is shaping up to be the most successful movie with an almost all-black cast ever released. But the source comic book was not always as infused with such resonant ideas about racial identity, class and power. Here's a look at the influencers who helped reframe Black Panther's brand and identity as a powerful avatar for black representation on the big screen.

The post How 4 Influencers Redefined ‘Black Panther’ for a New Generation appeared first on PR News.




3 Tips to Enhance Data in Your Media Pitches

Fri, 16 Feb 2018 15:49:17 +0000

Increasingly media members expect PR pros to use data, charts and graphs to bolster their pitches. As a result, a data-filled pitch no longer equates to guaranteed coverage. Here are a few simple tips that can help you make better use of the data in your pitches and raise the chances that your story will receive media attention.

The post 3 Tips to Enhance Data in Your Media Pitches appeared first on PR News.