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NMC Healthcare wins ‘Brand of the Year 2017’ by Superbrands

Mon, 18 Sep 2017 07:02:13 GMT

( Dubai, UAE, September 18, 2017: Superbrands, the independent authority and arbiter of branding, announced that ‘NMC Healthcare’ has won the coveted 'Brand of the Year' award at the 13th annual Superbrands tribute event, which was held at the Intercontinental Hotel in Dubai Festival City. Sixty-four leading brands from the UAE were awarded Superbrands status and the 2017 Superbrands book was unveiled at the event, also dubbed the ‘Oscars of Branding’, where the UAE’s strongest brands were honoured. Speaking on the well-deserved win by the NMC Healthcare, Mr. Mike English, Director, Superbrands Middle East said, “We are thrilled to announce that NMC ..

Conversations that matter – The Secrets Revealed by GLOMACS

Wed, 13 Sep 2017 12:34:23 GMT

( The key to great facilitation is a genuine desire and interest in your audience and the outcomes they wish to achieve. • Effective facilitators are flexible • Effective facilitators are adaptive • Effective facilitators are proactive • Effective facilitators are responsive • Effective facilitators are resilient The effectiveness of a group activity depends heavily on the flexibility of the facilitator. Expert trainer and facilitator Tony Buon has designed this GLOMACS 5-day workshop to develop the essential skills of facilitating meetings that inspire, engage, and get results. Complete with all the activities, handouts, assessments, and presentation slides you will need to accelerate learning, these programs make planning your ..

What do you do when traditional marketing fails?

Tue, 12 Sep 2017 05:43:53 GMT

( Marketing Communications looks at the changes in customer behaviour that have come about during this century as predicted by the Cluetrain Manifesto in 1999 and at the tools and techniques that the combined efforts of marketing and communications use to master the changed environment. “Although the changes are already plain to see, still many organisations have not adequately responded” cl aims PR leader and international trainer, Derek Prior, “this is increasing marketing costs while decreasing effectiveness. Among the topics on offer are: • Strategic Branding and Brand Loyalty • Internet Marketing • Search Engine Optimization (SEO) • Blog Marketing/Influencer Marketing • Content Marketing • Storytelling • Relationship Marketing • ..

64 Brands in the UAE to receive Superbrands title at Annual Tribute Event

Mon, 11 Sep 2017 05:21:21 GMT

( Dubai, UAE – September 11, 2017: Superbrands, the independent authority and arbiter of branding, announced it will host its annual tribute event to honour and recognize 64 of UAE’s strongest brands on September 17, 2017. At the event, Superbrands will also announce the highly awaited ‘Brand of the Year’ award and unveil the 13th edition of the much sought-after Superbrands book, which includes a two-page profile of each of the Superbrands. In its 13th edition, the Superbrands tribute event is considered the ‘Oscars of Branding’ by the corporate world and speaking about the event, Mr. Mike English, Director, Superbrands Middle East, ..